Shopify Design for new “Bed in a Box” Player
Rebranding / Logo Design / Corporate Identity Package
- Shopify Features
- Press published in Chicago Evening Post
- National TV spot via the NewsWatch program on AMC
Swift Bed, formerly known as Sleep by Haven, came to us looking for a competitive edge in the boxed mattress business. This furniture manufacturing company passed down from generation to generation was ready to take on the multi-million dollar counterparts by offering 100 nights of sleep satisfaction guaranteed or your money back. Our challenge: bringing their branding and messaging up-to-date while designing a new Shopify site to showcase not only their mattress line, but other furniture as well. Presenting swiftbed.com.
THE SWIFT SLEEP SYSTEM
Our first priority was getting the product in front of consumers with as little clicks as possible. Customers are introduced to the “Sleep of Their Dreams” and benefits of Swift and can add a product to the cart and checkout within seconds. With a gel-infused memory foam mattress and an always-cool pillow, who needs to count sheep?
NO SWEAT ASSEMBLY
The mattress-in-a-box widely appeals to city dwellers and those seeking easy and affordable solutions to moving large, heavy mattresses into sky-rise apartments. We wanted to show case just how simple it is for an individual to set it up, no tools necessary.