Web Design & Development

Who wants a site that looks good but can’t be found in searches? Nobody. You also don’t want a site that ranks well but can’t convert. Luckily, you don’t have to choose between the two any longer.

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Attract ⟶ Engage ⟶ Inform ⟶ Convert

ATTRACT

If you build it, they will come. Our websites are fully optimized to outrank the competition online. It starts with professional copywriting that goes well beyond optimizing for search engines like Google. We’re talking about powerful, brand building, customer wooing copy that will have both Google and your prospects in a trance. The meta info on the site will be as tight as a tick on a Saint Bernard and PageSpeed will be set to ludicrous speed to ensure high scores.

ENGAGE

Connect with your audience on a logical and emotional level. If you can get them to say “I understand the features and benefits and this sounds like a good deal” and at the same time feel deep in their gut that they like your brand… you have a very powerful combination. When their emotional desires begin to shift toward your brand, they will align the logic to be consistent with that intention. They will rationalize and they will become very interested.

INFORM

Now it’s time to take away any objections that may be lingering. Is the product as good as they say it is? Do they have any proof ? Can I see it in action? For this, we utilize case studies, testimonials, positive reviews, results, data, screenshots, videos, press releases, etc. Remember, a testimonial is second only to a test drive in marketing. They’re a pain to ask for and get, but they’re worth their weight in gold. The same goes for positive reviews online. They’re crucial.

CONVERT

This is the easy part, yet so many websites fail to clearly show next steps to their prospects. You need clear and well placed call to action buttons. You need to move the prospect towards the goal whether that’s a phone call, contact form, free trial, consultation or signup opportunity. Once we have these in place, we need to be able to track who acted and where they came from so we can evaluate our different marketing channels and effectively manage them.