• Content Marketing

Building Online Authority with Content

These days, search engines gauge your site based in large part on the quality of your content. In order to build a solid foundation for SEO and Internet marketing success, you need to ensure that you’re publishing high-quality content both on your site and at other places on the web.

You want the attention of a particular segment of the online audience. But amid the information overload that exists on the web, you’re having trouble getting the attention of that audience. ClickGiant provides expert content marketing services to help support SEO efforts and draw increased traffic to your site.

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Why Content?

If we just jump straight into an SEO campaign without ensuring that the content aligns with your keyword and business goals, we won’t come close to seeing the full impact of our efforts. That’s why ClickGiant SEO campaigns start with the information architecture and content development phase, ensuring that there’s a solid framework in place that drives results for your website and your business.

You need to somehow convince those audience members that they should pay attention to what you have to say. One way to achieve this is to offer valuable content that’s relevant to their interests. We get attention from the online audience by creating and optimizing content so that it gets found both on your website and via organic search—by the people who care what your business has to say.

Google values content “freshness” as an important rankings indicator, meaning that companies who frequently update their sites with new content are rewarded. Even if your website has great core content, it’s vital to have and maintain a blog that you update on a frequent basis so that search engines see that it’s current and has a “people” component to it.

Aside from its freshness benefits, blogging presents a way to connect with your audience, deliver value and provide relevant information about your industry or niche. It’s also a great way to continue targeting relevant and valuable keywords for organic search.

Guest blogging is an effective way to share your knowledge and expertise with a new audience. The best Internet marketing campaigns incorporate an outreach strategy that targets guest bloggers and niche websites whose audience can benefit from your content. For example, a guest blog post about “Top Ways to Avoid Breaking Things When You Move,” is attractive to prospective movers and can open up a relationship between your business and the person who finds your content.

These days, search engines and people alike gravitate toward rich media such as videos. At ClickGiant, we can help you convey what you do and how you’re good at in video form, and we can promote that video so you can see the ultimate benefit in terms of search rankings and audience engagement. Ask us today about our professional marketing videos.

The Advantages of Content Marketing

Here are just a few of the benefits of regular, quality content on your site:

 

Goodwill, Reputation & Trust

Consistently posting quality, applicable content on your blog, website and social media profiles lets the public know that you’re committed to your business and your online brand. It helps you build a solid reputation and earn trust from those who may wish to buy your product or use your service.

Direct Referral Traffic

Content marketing can bring traffic directly to your website, blog or product and service landing pages. Most content marketing pieces will include a reference to your website. Users finding the content you’ve published valuable can go straight from the content to the page you want them to see.

SEO Relevance

Many content marketing pieces will “link back” to your website. Because Google values quality links rooted in great content, linking back in this way can provide long-term value in the search rankings. A consistent content marketing strategy takes advantage of these opportunities and seeks to use content as a method for building your website’s link authority.

What Is Content Marketing?

Content marketing can be divided into four main categories: blogs, email and social media, video and multimedia, and webinars. Each category offers its own advantages and challenges in terms of content creation and distribution.

SEO optimized Blogs are a great way to provide information about your company or industry in an easily digestible format. They allow readers to stay up-to-date with developments, engage with the brand on a personal level, and share their thoughts with other users. Email marketing is another popular content marketing tactic that can help you reach out to potential customers or build relationships with existing ones. Through email campaigns, businesses can inform customers about new products or services, offer discounts or exclusive deals, or simply keep them engaged with timely updates.

Social media is one of the most important content marketing tools available. Platforms like Twitter and Facebook can be used to spread awareness about your company, generate leads, and build relationships with customers. Video and multimedia are also powerful forms of content that can help to engage users on social media platforms or drive conversions through YouTube videos, infographics, and virtual reality experiences.

Finally, webinars offer businesses the opportunity to connect with their target audience in an interactive format. Through webinars, companies can host events that give attendees access to exclusive information or presentations from industry experts. This type of content-driven event is a great way for businesses to build trust and create meaningful interactions with their audience.

By leveraging these categories of content marketing, businesses can effectively communicate their message to customers and prospects. By using the right tools, businesses can ensure that their content reaches the right people at the right time.

Content marketing is an essential part of any successful marketing strategy. It allows businesses to engage with customers on a personal level while driving conversions and building trust. Through blogs, email campaigns, social media platforms, video and multimedia pieces, webinars, and more, companies can create effective content that resonates with their target audience and produces results.

The key to successful content marketing lies in understanding your customer’s needs and creating meaningful experiences for them. By leveraging the right categories of content marketing and utilizing the correct tools, you can ensure that your message reaches the right people and drives conversions. With the right strategy in place, you can establish yourself as a trusted authority within your industry and grow your business.

SEO Driven Content Marketing for Better Rankings

Search engine optimization is an important component of content marketing. Through SEO-driven content, businesses can increase their visibility and boost their rankings in search engines. This type of content must be optimized with specific keywords and phrases that are relevant to your industry and target audience. By understanding what terms people use when searching for information related to your business, you can ensure that your content is more visible and effective.

Content marketing tools such as keyword research, link building and optimization, A/B testing, analytics tracking, and much more are essential for developing an effective SEO strategy. By leveraging these tools, you can optimize your content to reach the right people and drive conversions. With a well-executed content marketing campaign, you can increase traffic to your website, generate leads, and build relationships with customers.

Content marketing requires patience and focus in order to be successful. As long as you are targeting the right audience with meaningful content that resonates with them, you will be able to drive results from your campaigns. With the proper tools and strategies in place, you can create engaging experiences and establish yourself as a trusted authority in your industry. By utilizing the right categories of content marketing, businesses can reach their target audience and drive conversions. With the proper tools at their disposal, marketers can ensure that their message is heard by the right people and create meaningful experiences for customers. Through SEO-driven content, businesses can increase their visibility online and boost their search engine rankings to attract more leads and convert them into customers. Content marketing is an essential part of any successful marketing strategy, and with the proper strategies in place, you can ensure that your campaigns are effective.

By leveraging these categories of content marketing along with the correct tools available to them, businesses can effectively connect with their target audience and drive conversions. This type of content marketing can help businesses build trust and establish themselves as a trusted authority in their industry. With the right content, businesses can create enjoyable experiences for customers and prospects, ultimately driving results and growing their business.

Content Marketing is an essential part of any successful marketing strategy. It allows businesses to reach their target audience with meaningful content that resonates with them while driving conversions and building trust. By leveraging the right categories of content marketing – including blogs, email campaigns, social media platforms, video and multimedia pieces, webinars, SEO-driven content and more – companies can ensure that their message reaches the right people at the right time. Additionally, by utilizing the proper tools such as keyword research, link building and optimization, A/B testing, analytics tracking, etc., businesses can optimize their content for better search engine rankings and ultimately drive more conversions. With a successful content marketing strategy in place, businesses can create enjoyable experiences for customers and prospects while growing their business.

Big Clients. Giant Results.

“We’ve seen an 168% increase in new users on the site.”

“ClickGiant delivered a site that catalyzed a growing rate of sales conversions.”

“The team exhibits a remarkable level of SEO knowledge.”

“The team’s experience and reliability have exceeded expectations.”

“ClickGiant has a phenomenal level of market knowledge and excellent communication skills.”

“The team is an excellent partner for continuous projects.”

“ClickGiant’s efforts led to quick, measurable results.”

“ClickGiant has tripled our new patient count within a month.”

“I’ve been very impressed by the immediate results. They have done everything they promised and more!”

“We’re now on page 1 for over 30 great search terms. I love where ClickGiant has taken our website marketing.”

“There’s no question that being on the top of page 1 on Google has brought me more business. I highly recommend ClickGiant!”

“My company is growing and I couldn’t be happier with my new internet marketing partner!”

“We’re very happy with the results and continue to see increases in web traffic and leads every month!”

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