ClickGiant is a leading SEO company providing search engine optimization services across a range of industries. Whether you’re a local business hoping to increase traffic to your physical location or an eCommerce business hoping to increase sales online, improving your organic search presence is crucial. Learn more about our SEO services, and get in touch today for more information.

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Better Rankings, More Traffic, More Leads

Every day, thousands of people search for businesses online. 91% of them will click on websites they find on the first page of organic search results. What does this mean for you and your business? It means you have an opportunity to get more website traffic, get more leads, and earn more money by improving your search engine presence.

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How is your site performing in organic search? Find out with a free SEO site audit!

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What Is SEO?

We’re all familiar with search engines like Google, Bing, and Yahoo. The goal of SEO is to improve your presence in search results for keyword searches relevant to your business or offering.

There are a few key steps to improve your search presence for viable keywords:

  1. Perform Keyword Research to determine the best keywords to target for your organization, focusing on search volume and competition levels.
  2. Plan Your Site’s Information Architecture to strategically target viable keywords on a page by page basis.
  3. Optimize Your Site’s Code to improve page load speed, security, and mobile friendliness.
  4. Build Quality Content across your site in alignment with your keyword strategy, focusing on creating unique, useful content for your users.
  5. Gather Links, Citations & Reviews to build domain authority and encourage clicks.

What Do Our SEO Services Include?

From research and strategy to daily monitoring and reporting, we offer a full suite of SEO services to help our clients grow organic traffic and conversions. Here are some of the key services we provide to help make your site more visible in search results:

  • Site Audit. We’ll start by benchmarking your current presence in search results. During this phase, we identify your current keyword rankings, pinpoint pages driving organic traffic, and note potential opportunities for improvement from both a content and technical perspective.
  • Keyword Research. This is a crucial step in any SEO campaign. We are very thorough in our keyword research, working closely with you to identify your top areas of priority. Using our keyword research tools, we can identify the most valuable keywords to target based on relevancy to your offering, search volume, and competition levels.
  • Competitive Analysis. One way we inform our strategies is to see what is already working well for competitors in your market. In this phase, we will audit your competitors’ sites to pinpoint the keywords and pages driving the most organic traffic. We’ll then use that information to help identify gaps in your information architecture and devise strategies to replicate that success.
  • Technical Optimization. From helping to improve your page speed and optimizing for mobile to implementing SCHEMA markup, ensuring an active SSL, and more, we offer a full range of services to help optimize your site from a technical perspective.
  • Content Optimization. We often begin our SEO campaigns by refreshing the content that currently exists on your site. We’ll work to strengthen content quality across your site to improve indexability, rankings, UX, and conversions.
  • Content Production. After we’ve refreshed the content on your existing site, we will move into an ongoing content production phase. We will identify opportunities to target viable keywords with new service pages, product and collection pages, blogs and more—then we’ll build out high quality content to do just that.
  • Citations & Reviews. Citations and reviews can significantly impact your domain authority, rankings and click through rate. We can assist you with everything from optimizing your Google My Business (GMB) profile to building online reviews and citations.
  • Monitoring & Reporting. We provide ongoing monitoring and reporting so you can keep tabs on the effectiveness of our campaigns. Our reports highlight keyword ranking improvements, organic traffic increases, conversion increases and more.

Learn more about our SEO Services in our blog post on What Does an SEO Company Do?

Why Focus On Organic Search?

  • Are you frustrated with your current Google rankings?
  • Would you like to have more qualified traffic arrive at your site so you can do more business?
  • Are you sick and tired of seeing other businesses in your industry rank ahead of you in the search engines?
  • Are you spending ridiculous amounts of money on your Pay Per Click (PPC) campaign?
  • Do you want to be in the top 3 results on page 1?

Get In Touch

Why ClickGiant?

Here are just a few reasons to work with us:

  • Deep Experience. We have over 10 years in the industry and have served more than 200 clients nationwide. We have worked across a range of industries with businesses of all sizes.
  • Proven Track Record. Most SEO companies claim they can get you great search engine rankings. Unfortunately, many of those companies can’t show any results they’ve attained with real clients. ClickGiant is different. We’ve achieved great results with many clients that we love to show off.
  • “White Hat” Practices. ClickGiant will never participate in any “black hat” or gray areas of optimization. We believe in writing superior, 100% unique content that gets the attention of the search engines and serves as the foundation of a multifaceted campaign incorporating web development, content marketing and social media.
  • We Care. We care about our clients’ sites and online reputations, and we understand that taking risky shortcuts to achieve higher rankings can harm a business more than it can help in the long run. Our campaigns enable your website to climb the rankings naturally—not as the result of some spammy strategy of which Google and Bing disapprove.

Our Results

The proof is in the pudding, right? Explore our case studies and SEO results here:

Who Do We Work With?

Headquartered in Charleston, SC, we serve clients across the U.S. Whether you’re a local business seeking to increase foot traffic, a national eCommerce brand, or a B2B enterprise, we can build and implement a strategy to help you reach your goals online. Over the years, we’ve worked across a wide range of industries, including SaaS, Apparel, Real Estate, Jewelry, Law, Food & Beverage, Entertainment, Healthcare and more.

Explore Our Case Studies

Let’s Get Started!

Are you ready to increase your web traffic, get better leads, and make more money? Call ClickGiant to learn more about our SEO services today.

Contact Us

 

 

How many times did you Google something today? We’re all familiar with search engines, using them to find anything from the nearest shrimp tacos to the most high-tech niche software on the market. But are you as familiar with search engine optimization (SEO)? Sure, that probably makes some sense—the goal of SEO is to get your product, company, or service ranked as high as possible in search results so you can increase organic traffic and conversions. Most people understand the basic concept. But how is that actually done, and what does an SEO company do to make that happen? Read more

We take a Google-friendly approach when developing campaigns for clients. Our focus is on creating content that will help you rank higher in their search results. When people need something, Google is where they start. In a similar manner, if you want a custom SEO campaign, start with ClickGiant. Even Clutch agrees––we sit at the top of their list of digital marketing companies in Charleston.

Based out of Washington, D.C., Clutch is a B2B ratings and reviews platform. Their mission is to connect companies to the service providers that will best help them achieve their project goals. Clutch segments the service providers according to industry and location. Two scores are assigned to each business on the site. The first is called Focus and is based on the services each offers. The second is called Ability to Deliver and takes a few factors into account. Included are work experience, market presence, and client reviews, the last of which carry the most weight. Clutch analysts verify each review by interviewing past clients over the phone or online with in-depth questionnaires. The interviews help capture the full scope of the vendor’s role in each project. Because we always put client satisfaction first, we have a 5-star overall rating on Clutch. Here is what some of our valued clients had to say about us:

“They were very responsive, collaborative, and fun to work with overall. We’d often go to their offices and play ping pong with their staff.” – Vice President of Marketing, Sunglasses E-Commerce Site

“I’m most impressed by the quality of their research. They put a lot of effort into content creation, and it shows in the deeply thoughtful content they provide for our website.” – Sales and Marketing Coordinator, Wire Manufacturer

“ClickGiant helped dramatically increase our organic traffic year over year by upwards of 90–100%.” – Owner, Health Company

Clutch also runs two additional sites. The Manifest considers us one of the top SEO experts while publishing business news and industry insights to help make companies more successful. Their second is a portfolio site called Visual Objects. It lets digital marketing agencies show off the kind of work they can deliver to potential clients.

We are excited to keep growing our presence on Clutch and meeting new clients with their help!

Clutch evaluates B2B companies with a proprietary research methodology. Every month, they feature the top performing firms on the site, which is largely the result of client feedback. ClickGiant is currently ranked 11th out of 12,047 SEO firms listed. However, each year culminates in their biggest award – the Global 2018 Leader Awards, aka the Clutch 1000.

These are the top performing companies across the platform worldwide for 5 main categories and ClickGiant is thrilled to have been selected!

The Clutch 1000 are the top one thousand companies on the site with highest Ability to Deliver. This credential is reserved for companies who have gone above and beyond for their clients. Companies with this honor don’t deliver cookie cutter results. They build experiences and lasting relationships. At ClickGiant, we’re in a highly technical field. PPC and SEO are constantly evolving, and require a vigilant and detailed eye. Our team lives up to this standard, but we also look at every account holistically. SEO isn’t effective without useful content, and it doesn’t matter if you have good content if your website isn’t built properly.

We appreciate the time that our clients take to provide these reviews on Clutch because we’re of the opinion that there is no better way to judge a marketing firm than by looking at their current work and results.

“ClickGiant sends us all of their content before they post it to our website, and it’s clear that they’re consistently researching our industry and our products. Their work directly addresses our customers’ needs, providing relevant information and details.” – Sales and Marketing Coordinator, Vulcan Wire

——————-

 “ClickGiant helped dramatically increase our organic traffic year over year by upwards of 90–100%.” – Owner, Tread Labs 

Thank you to Clutch and our clients for your continued support. We value our partnerships, and look forward to building many more in 2019. On the significance of this award, ClickGiant CEO had this to say: “Since the inception of ClickGiant, we’ve always been transparent with results so that prospects could see clearly, how we help businesses. Clutch’s ability to personally interview businesses on their experience with a specific marketing firm is such a perfect fit for us and a huge value to any business looking to find a partner.”

Check out our SEO Results page to see what we’re up to and contact us today if you’re interested in truly growing your presence online the right way.

At ClickGiant, our focus revolves entirely around getting our clients more clicks, conversions and customers. Our content-centric, clients-first approach to doing business has made us one of the top digital marketing companies in Charleston with Clutch and its sister site, The Manifest, ranking ClickGiant as high as 3rd in our field thanks to our customer relationships and proven results.

We are extremely proud of the quality work that we provide to all of our customers, big and small, so we appreciate being recognized by Clutch and The Manifest. Clutch uses an extensive methodology that takes into account different aspects of our operations, like market presence, demonstrated industry experience, customer satisfaction, client reviews, and more, meaning that this award is backed up by sound data analysis.

In more than a dozen reviews left on our Clutch profile, previous customers of ours raved about the effectiveness of our campaigns, tangible results, how much they enjoyed their collaborations with our team members, and the overall responsiveness, professionalism, and excellence of our company. ClickGiant greatly values the positive feedback from our clients and knowing that they have appreciated and benefitted from their partnership with us as much as we have.

“With their strategic campaigns, we’ve seen significant increases in our search term rankings. Currently, we appear within the top results for many keywords and can compete with larger companies for common categories,” praised one client. “With regards to our general experience, ClickGiant provides terrific service. We fully trust their CEO because he does his job and is willing to go above and beyond for his client.”

“From the beginning, their team has been easy to work with. Their communication is fantastic and makes our life easier,” touted a second client. “They’ve produced amazing results without over promising. Our web traffic has increased year after year, with 2017 being our best year. Thanks to ClickGiant, our branding is congruent across all platforms and has been well received by both our customers and staff.”

“Project management was smooth and seamless. Even when I fell behind with sending ClickGiant information they needed, they kept the project progressing. ClickGiant has a phenomenal level of market knowledge and excellent communication skills,” summarized yet another client. “I was very happy with the whole process. ClickGiant made what I thought would be a labor-intensive project almost seem easy!”

If you’re interested in bringing our SEO knowledge to to the table for your company, we urge you to reach out and connect with us. We would love to provide more details on how we’ll help your company land more clicks, conversions and customers. We’d like to thank Clutch and our clients for all of their support and acknowledgments of our performance!

Optimizing your images appropriately for use on the web can help to improve page speed and UX. It can also help to improve your organic rankings. Here’s a quick guide on how to optimize images for web to help you get started. Read more

Rich: Can you start by telling listeners a little about Clickgiant; the services you provide and who your users and customers are?

Jerry: Sure, I started ClickGiant about 8 years ago to help companies get more clicks, conversions and customers online. We focus on content-driven Organic SEO, PPC Management, Web Design & Review building. We have a great review builder tool I’d like to give away for free to one lucky listener and we’ll talk more about that at the end of the podcast.

Our clients usually fall into a few categories like “Local Service based” Dentists, Lawyers, Insurance Agents, Restaurants, Roofers, Limo companies, who are looking for more leads online like phone calls and contact forms,  E-commerce clients who are selling product online like engagement rings for Victor Barbone, Apparel for brands like Bits of Lace, Berle, Vintage 1946 and HUK Gear. And we do branding and awareness for clients like Scout Boats.

Rich: How did Clickgiant get its start and what were some of the key lessons you learned as you were bringing the service to market & how has the venture evolved since the early days?

Jerry: I did new business development for a traditional ad agency who like all of them back then specialized in print, radio and billboards and more and more prospects were telling me they wanted web design, PPC management and “Organic SEO” —So, the writing was on the wall and  back then I was young enough to want to jump in and learn it all. It really was exciting learning about “search based marketing”! Until search came a long, all other mediums had the same thing in common; you paid a lot of money to talk to a lot of people who may or may not be interested in your product. Now you have the person actually typing in what they want to buy and the top 3 results are going to divvy up like 75% of those sales.

So, I cut my teeth by managing AdWords campaigns. I was blown away that I could drive quality leads to clients, sometimes for as low as .30 cents per click! Then, with organic SEO, I realized I could move websites to the top of the natural listings and get my clients leads at a fraction of the cost of traditional advertising. And so, ClickGiant was born.

One of the ways we’ve had to evolve is with reporting. Clients are much more informed now and want to see real results backed up by data. It used to be “Yes, you’re still #1 for “divorce lawyer Charleston” get off my back. Now it’s “What are my top 20 “Traffic driving” keywords and is my conversion rate of 5% on remarketing ads typical for the industry? What would my impression share go to if I increased my Adwords budget by 15%? So a lot’s changed and all for the better.

Rich: Over that same time span, content marketing, social media and especially SEO have evolved quite a bit; can you walk listeners through that evolution?

Jerry:  ahhhh, “The good ‘ol days of changing title tags, buying some links and shooting to the top”. Back then, there was such demand and it took such little effort, I seriously thought I might be a millionaire by 2018. But of course everyone else caught up with on-page SEO techniques and Google tuned up their algorithm so that strategies like keyword stuffing, buying backlinks and exact match domains lost their value.

The Panda update was a real eye opener for a company that was 99% SEO. Overnight, a large percentage of optimized sites dropped in the rankings significantly. Luckily, only about a third of our clients were affected because we never overdid the backlinking thing but still, it was when I decided we had to diversify a little and offer some additional services to protect ourselves in the future. And we’ve done that with design, content, PPC management and conversion optimization.

We still have the kind of success we had back then but it comes with much more work and much smaller margins. Most of that work is in crafting 100% unique, high quality and conversion worthy content.

Rich:  Can you share some of the success stories that Clickgiant has helped its customers write; what problems they were trying to solve, how Clickgiant went about solving that problem, and the results and outcomes your efforts drove for them?

Jerry:  Yeah, I’d love to share a few stories.

As I said earlier, we’re a content driven SEO firm and I just want to dive a little deeper into that to help setup these case studies. So, why content? Because as we just discussed, changing title tags and buying spammy links no longer works!  If it did, we’d still be doing it. Other than having a ton of high quality backlinks, traffic is the best thing a site can have when they want more traffic. I know, it sounds like a catch 22 but through the magic of SEO and longtail keywords, it can be done. I promise you.

The most important thing to remember is that Google’s objective is to remain the top search engine in the universe so that they can continue to sell their ads for Trillions of dollars. They want to provide a user with the best possible results so they’ll get the info they need, be happy and continue using Google. Google knows when they’re “happy” through usage metrics like a low bounce rate, multiple pages per session, longer dwell times and so on.  When this happens, Google gets happy and raises your domain authority, allowing you to rank for even more keywords, get more traffic and the beautiful cycle continues like a snowball rolling downhill.

So, think less about what Google wants and more about what your users want from the content.

So how do you learn what your users want?

First we do some Keyword Research – where we’ll look for “lower-competition” “longtail” keywords to target. We’ll Evaluate the Content Tilt  to make sure the idea fits the brand’s content strategy. We’ll Analyse Existing Content to see if we can we improve on what already exists? We’ll decide on Placement – Will it go on a top level page, category page, sub-category page, Blog? We’ll actively Track Keywords & Rankings to monitor progress and finally we’ll analyze the results in terms of traffic, leads, downloads or sales and report to the client. 

So let’s get into some fun real world examples of this. 

Nectar Sunglasses  – If you’re from Charleston, you’ve probably heard of them. They sell sunglasses online. 

Nectar is all about living the sweet life and doing epic things, so snowboarding was definitely a good fit. In our keyword research we discovered the competition was a little high for the top term “snowboarding sunglasses”, so, we went a little longer tail and decided on “best snowboarding sunglasses”. Remember, we’re looking for a foothold in the rankings so we can build more traffic. Getting stuck at #11 for the top term doesn’t do anyone any good. If we had to start with “the best pink sunglasses for snowboarding” we’d do it.

We decided on a blog post that would feature 10 styles of Nectar sunglasses that would pair well with the downhill, daredevil lifestyle. It was all about highlighting the features and benefits in a light, humorous way. Polarized/UV Protective Lenses = Clear vision on the slopes while reducing harmful rays. Thermoplastic memory frames = Flexible and durable which….can be important during a faceplant.

After a few short weeks we were #1 for our main keyword phrase “best snowboarding sunglasses”—but wait, it gets better. Like a snowball rolling downhill, this piece gathered clicks, visits, shares, and before long it was an avalanche of rankings and visits and it now ranks for almost anything  related to “snowboarding and sunglasses” including the top term “snowboarding sunglasses”.

The snowboarding blog is currently responsible for 4 of Nectar’s top 7 overall rankings by position. Instead of waiting and hoping that snowboarders would discover the benefits of Nectar Sunglasses and tell the world, we told the world (and Google) that Nectar offers the best sunglasses for snowboarders and they listened. 

The next project I want to talk about is for 

Victor Barbone, who sells vintage engagement rings online that can cost as much as $30k a pop. We felt that was reason enough to go a bit deeper with the content than a simple product description. So during our research we learned that Aristotle claimed that merely possessing an emerald endowed the owner with a commanding presence guaranteeing victory in all manner of trials? I’m not sure if Aristotle was aware that possessing a top ranking for “emerald engagement rings” guarantees a lot of traffic but it does…being searched 27,000 times a month!

Thanks to Aristotle and keyword research we discovered a way to write about all of the different stones when we found that “stone meanings” was searched a ton. We wanted to go a little longer tail of course, so, “ring stone meanings” had decent search traffic with much less competition than keywords related to diamonds. Still, with 645,000 results for that phrase, we understood that this content needed to be a “cut above” a typical blog, so, we gave it a home in the “shop by stone” section of the website.

It took a month or so but we got all the way to #1 for “ring stone meanings” but that’s not all. Victor Barbone is now ranking on page 1 for over 50 terms related to “ring stone meanings” and even more importantly the content on each specific stone and the additional traffic has pushed a lot of the higher tier keywords up the ladder. Terms like “vintage emerald engagement rings” 1600 searches/month,   “vintage diamond engagement rings” 2400 searches/month and more.

This one piece of content delivered 2,624 visits in 2017. On top of that, Victor Barbone saw an organic traffic increase of 400% over the previous year. We won’t take all of the credit, but this growth is in part thanks to carefully targeted content pieces like this.

The last project I want to cover is 

Scout Boats  – We ‘ve been handling Scout’s content & SEO for about 8 years now. There was an article in the newspaper recently detailing their $11 million expansion project expected to create hundreds of new jobs and provide a space to manufacture their new 53’ LXF. Even though we’re just a small part of their success story, it’s extremely satisfying to see a client do so well.

Sales cycles vary from industry to industry. When you’re talking about a $100,000 recreational vehicle that isn’t exactly a necessity, it can consist of a few years and a lot of research online. The goal is to get in front of these dreamers as early as possible so that when they are ready to buy, Scout is high on their list. 

Keyword Research – For this piece, we decided on “dual console vs center console boats” and 40 searches a month might sound low but what if you ended up ranking for dozens of related keywords such as: “dual console boats”, “best dual console boats”, “dual console fishing boats”, etc. Any SEO content marketing agency worth its saltwater knows that a great piece of content isn’t designed to rank well for only one keyword. It’s designed to rank well for dozens of valuable keywords!

This blog was designed for first time boat shoppers, helping them to break down the family vs. fishing paradigm. The idea was to connect with potential buyers earlier in the funnel by addressing questions that come up in the research phase of boat shopping. In an effort to keep these visitors on the site longer, we also pushed them toward a fun “Build Your Scout” page and many obliged.

Of course we got the #1 ranking for “dual console vs center console boats” but Scout is also now on Page 1 for: “best dual console boat”, “dual console boat”, “dual console boat reviews” and many more.

This blog was responsible for 2,099 visits in 2017. On top of that, the client saw an 18% increase in organic traffic to their site over the previous year.  And we’ve been at that clip for about 7 or 8 years, so, no small feat to continually increase traffic by almost 20% each year.

So, there you have it; 3 fun real life examples of content driven SEO at work.

Rich:  As we mentioned earlier, Clickgiant was launched in 2008, that time span roughly coincides with the early stages of the growth in the tech and entrepreneur communities here in Charleston, as an entrepreneur that’s built a venture right in the midst of this growth period, what’s your perspective on what it has meant to the city?

Jerry:  It doesn’t surprise me at all that the tech community is growing rapidly right along with the city itself. I moved here 23 years ago, and loved Charleston from the beginning. Back then your friends would visit and all say the same thing “I’m moving here asap”. When you asked them what the hold-up was a few months later, you’d get the same exact response “have you seen the employment section in the paper?” There were no jobs!

That’s changed significantly and it’s great to have more companies we can help with marketing and a larger talent pool to hire from. But with all of that comes more cars! I hope one of these new tech companies’ figures out how to beam us to work because the traffic’s getting really bad.

Rich:  Where do you think we go from here as a business community?

Jerry: Skies the limit, recruiting to Chas has never been a problem so with all of these companies choosing to be here, I think even more will come. It’s like that snowball effect I talked about right?

Rich:  Where can listeners go to learn more about Clickgiant and especially about the case studies that you mentioned?

Jerry:  They can visit Clickgiant.com to see all kinds of case studies and as I mentioned at the beginning, we have this great review builder tool which is helping our clients leave their competition in the dust! Reviews have become a significant factor in local rankings.

It goes for $99/month but I’d like to give one away for free for the 1st listener that leaves us a review on Google+ and cut the price in half for all others!! Just leave us a nice review about the podcast and email us that you are interested in the review tool and we’ll do it for $49/month.

You can reach me at jerry@clickgiant.com

And remember, just as Aristotle suggested that mere possession of an Emerald guarantees victory in all manner of trials, ClickGiant suggests working with them will guarantee victory in all manners of marketing!

ClickGiant is a digital marketing agency most known for SEO. But what exactly does that mean these days? It means that we produce great content first and foremost—that also happens to rank extremely well. Through powerful content marketing campaigns, we have achieved giant results for our clients. We always love to share our results with the marketing world (and OK, maybe show off a bit while we’re at it). Take a look at what we’ve been able to achieve, and learn how you can get similar results.

Let Us Blow Your Mind

To set the stage, here’s a brief rundown on this special piece of content about our content marketing abilities. This piece is designed to do a minimum of three things:

1. Blow your mind with crystal clear, step-by-step, simple guidelines on how we implement content marketing strategies and services for our clients.

2. Blow your mind with the crystal clear results our clients have enjoyed after our content marketing campaigns were implemented.

3. Blow your mind with 6 Sensational SEO Projects to highlight the key components of an effective SEO content marketing campaign.

In this post, we’ll walk you through our process for several client projects, including:

Keyword Research – Finding “low-competition” queries to target.
Evaluating Content Tilt – Determining if it fits the brand’s content strategy.
Analyzing Existing Content – Can we improve upon what exists?
Content Strategy & Placement – Service Page? Blog? Article? Something else?
Tracking Rankings – Positions, variations, answer boxes. 
Showing Results – Number of visits to the website.

So, let’s get right into it. We’ll be reviewing essential factors of powerful SEO content strategies through our actual campaigns for brands including Nectar Sunglasses, HUK Performance Fishing, Scout Boats, Victor Barbone, Bits of Lace & BoatLIFE. 

HUK Case Study

 

Keyword Research – What’s being searched and how often? What’s the competition level? Does it match our content tilt? Can we improve upon what’s been published? When running through this process for HUK Performance Fishing, the term “baitcaster vs spinning reel” stood out to us. It is searched 1,000 times per month, has a low competition level and fits our content tilt very well. This is a perfect topic to provide fisherman with valuable, informative content while also introducing them to the HUK brand.

 

SEO Content Strategy – This keyword fit HUK’s educational style of blogs perfectly, so to capitalize on it, we produced a 100% unique piece of content that broke down the nuances of different reels and how to decide which is best for them. At the same time, we got to introduce the reader to HUK’s performance fishing apparel, which goes amazingly well with any reel they may choose. 

 

Content Rankings – “Position Zero” is a good thing that comes in the form of a Google Answer Box! Expect a lot more traffic when your content is featured in this manner. How much more traffic? When our content gets the “answer box” position, we typically see a 60-70% increase in traffic. It’s the Holy Grail for content results right now.

 

SEO Content Results Analytics/Channels/Organic/Landing-Pages/Blogs. We track all of our content so we can report to the client, adjust SEO techniques, update landing pages and look for opportunities to duplicate a winning combination. It’s fun to report that one blog is responsible for 82,000 visits in a 12 month period.

 

Scout Boats Case Study

 

Keyword Research – 40 searches a month sounds low right? But what if you ended up ranking for dozens of related keywords such as: “dual console boats”, “best dual console boats”, “dual console fishing boats”, etc. Any SEO content marketing agency worth its saltwater knows that a great piece of content isn’t designed to rank well for only one keyword. It’s designed to rank well for dozens of valuable keywords.

 

SEO Content Strategy – With this wave of search traffic in our sites, we created an informative blog post to reel them in. This piece was designed for first time boat shoppers, helping them to break down the family vs. fishing paradigm. The idea was to connect with potential buyers earlier in the funnel by addressing questions that come up in the research phase of boat shopping. In an effort to keep these visitors on the site longer, we pushed them toward a fun “Build Your Scout” page—and many obliged.

Content Rankings  – Thanks to this piece, we were rewarded again with a Google Answer Box—but that’s not all. Scout is now ranking on page 1 for over 50 terms related to “dual console boats”!

 

Additional Keyword Rankings – The traffic this content generated has resulted in Scout ranking for dozens of valuable keywords including “dual console boats,” which is searched 880 times per month according to SEMRush. 

 

SEO Content Results – This piece received 2,099 visits in 2017. On top of that, the client saw an 18% increase in organic traffic to their site over the previous year . 

 

Nectar Sunglasses Case Study

Keyword Research – What’s being searched and how often? What’s the competition level? Does it match our content tilt? Can we improve upon what’s been published? Nectar is all about living the sweet life and doing epic things, so snowboarding was definitely a good fit. There was high competition, as is usually the case with shorter keywords, so we decided to go a little more longtail. We targeted “best sunglasses for snowboarders”.

 

SEO Content Strategy – In our blog post, we featured 10 pairs of Nectar sunglasses that would pair well with the downhill daredevil lifestyle. It was all about highlighting the features and benefits in a light, humorous way. Polarized/UV Protective = Clear vision, reduce harmful rays. Plastic = flexible thermoplastic memory frames that make these an awesome choice for any snowboarder—especially after a faceplant.

 

Content Rankings – We got to #1 for our main keyword phrase after a few weeks—but wait, it gets better. Like a snowball rolling downhill, this piece gathered clicks, visits, shares, and before long it was an avalanche of rankings and views and…you get the picture. It ranks for all the top terms related to “snowboarding and sunglasses”.

 

Additional Rankings – Remember that top term “snowboarding sunglasses” deemed as “High Comp” by Google. We decided to shoot just a bit lower and target “best”, remember? That got us the foothold we needed on the slippery slope that is SEO content marketing. Had we shot for the stars initially, we may have committed an epic faceplant and ended up buried on page 2. Bottom line? Longtail = Sweet life.

 

Snowball EffectThe SEMRUSH report below shows that our snowboarding content is responsible for 4 of Nectar’s top 7 rankings by position. Instead of waiting and hoping that snowboarders would discover the benefits of Nectar Sunglasses and tell the world, we told the world that Nectar offers the best sunglasses for snowboarders. They listened. Nectar now ranks #1 for “snowboarding sunglasses” in addition to the longtail keyword we originally targeted. Start small and grow giant.

 

Victor Barbone Case Study

 

Keyword Research – Victor Barbone sells vintage engagement rings that can cost as much as $30k a pop. We felt that was reason enough to go a bit deeper than a simple product description. Did you know Aristotle claimed that merely possessing an emerald endowed the owner with a commanding presence guaranteeing victory in all manner of trials? We’re guaranteeing victory in all manner of content marketing! 

SEO Content Strategy – We found that the keyword “engagement ring stone meanings” had decent search traffic with some budging room in terms of competition. The idea behind the piece we ultimately produced was to provide useful information to Googler’s searching for the perfect engagement ring for their significant other. But we knew it wasn’t going to be easy. We had to go in-depth and do more than the other sites. Understanding that this content needed to be a “cut above” a typical blog, we gave it a home in the “shop by stone” section of the Victor Barbone website. 

Content Rankings  – We were rewarded again with a Google Answer Box—but that’s not all. Victor Barbone is now ranking on page 1 for over 50 terms related to “ring stone meanings”. See below for more data.

 

SEO Content Results – This piece received 2,624 visits in 2017. On top of that, Victor Barbone saw an organic traffic increase of 400% over the previous year. We won’t take all of the credit, but this growth is in part thanks to carefully targeted content pieces like this. And believe us, there are plenty more where this came from.

 

Bits Of Lace Case Study

 

Keyword Research – What’s being searched and how often? What’s the competition level? Does it match our content tilt? Can we improve upon what’s been published? We just didn’t believe that “lingerie help” was “high competition” for our writers. Sometimes it’s okay to go with your gut. Variety is the spice of life after all, and not just in the bedroom. Variety of content has been known to woo Google. Keep it fresh people. 

 

SEO Content Strategy – Bits of Lace has been known as the bra fit and style specialists for over 40 years now, so who better to offer a guide piece for wearing lingerie confidently? This post walks readers through the process of selecting the best lingerie for them and highlights the rewards that come with finding the perfect fit.

 

Content Rankings  –  #1 ain’t bad for a “high competition” level according to Google.  And that’s not all. Bits of Lace is now ranking on page 1 for over 100 terms related to “lingerie” including “lingerie help” & “lingerie videos”. Let the games begin. 

 

Additional Rankings – Thanks to consistent, highly targeted content production, Bits of Lace now ranks on page 1 for over 100 search terms related to lingerie. 

 

SEO Content Results – This particular post received 1,579 visits in 2017. The client’s blog traffic saw an overall increase of 37 percent over the prior year. 

 

BoatLIFE Case Study

 

Keyword Research – What’s being searched and how often? What’s the competition level? Does it match our content tilt? Can we improve upon what was published? BoatLIFE sells boat wax. How could we not write the definitive piece of content on how to properly wax a boat? Daniel san, to become master of content, first must wax on, wax off.

 

SEO Content Strategy – We produced a simple guide on how to wax a boat in the form of a 600 word blog post targeting first-timers. Bing, Bang, Boom.

 

Content Rankings  – Google rewarded us yet again with a Google Answer Box. Plus, BoatLIFE is now ranking on page 1 for over 50 terms related to “waxing a boat” including “Boat Wax”, one of their core products!! That’s how you debate. 

 

Additional Rankings  – This is a great example of how a great piece of content that’s targeting a specific keyword can bring traffic in from many other searches as well. This piece is ranking for a range of longtail keywords, pulling in terms like “hull”, “fiberglass”, “best way”, etc.

 

SEO Content Results – Our simple guide to waxing a boat brought BoatLIFE 4,721 visits in 2017. That’s not to mention all of the other content we produced. Overall, the client saw an organic traffic increase of 50% over the previous year.

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