As the owner of a Shopify store, you know the potential there is for you to succeed. In 2021, there will be over 230 million digital buyers in the U.S, and that number continues to rise. How do you get your fair share? Here’s a Shopify store SEO checklist with fifteen tips to help you build your business! Read more

Much has changed over the years with SEO. Google certainly keeps things interesting. But if there’s one SEO fundamental that has remained constant, it’s keyword research. This article will teach you how to perform keyword research so you can improve your site’s organic search presence. Read more

Competition is always beneficial—it inspires us to be our best. This holds true in just about all aspects of life, including digital marketing. If you analyze the competition and find out what’s working for them and what’s not working, you can increase your chances of reaching your goals for organic traffic and conversions. In this post, we’ll provide a quick guide to SEO competitor analysis to help you improve your campaigns. Read more

A Google My Business listing is one of the best online tools for businesses to gain increased exposure, especially locally. An optimized Google My Business profile is one of the most important ranking factors for local SEO. Plus, your GMB profile lets you easily connect with customers and prospective customers. And it’s free!

In this post, we’re going to provide you with seven google my business optimization tips. By the end, you’ll be well on your way to increasing your business’ exposure, increasing website traffic, boosting sales, and gaining an edge over the competition. Read more

Many people are familiar with on-page SEO, which refers to optimizing both the HTML source code of a page and its content. But there’s more to SEO than updating meta information or building out great content targeting viable keywords. There are elements off your own site that can impact your rankings and organic traffic as well. This is what’s known as off-page SEO. In this post, we’ll cover everything you need to know about off-page SEO best practices and why it’s relevant for your website. Read more

Online shopping has never been more popular. It’s estimated that in 2021 over 230 million people in the U.S. will spend over $469 billion shopping online—a 1.32% increase from 2020.

If you’re reading this, you likely want your piece of the pie, and you’d like to confirm you’re using the right e-commerce platform. Or perhaps you want to build a new e-commerce site and you’d like to know which is the best platform for your business. You have dozens of e-commerce platforms to choose from, which can feel overwhelming if you’re new to taking your business online. In this post, we’ll walk you through two of the most popular e-commerce options: Shopify and WordPress. Here’s what you need to know about Shopify vs WordPress so you can select the right platform for your needs.

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Shopify vs. WordPress

As we compare Shopify and WordPress, let’s start with an important premise: both are excellent platforms that can provide you with everything you need as an online retailer. That said, there are significant differences you need to be aware of before taking the plunge with one platform or the other. Let’s take a look at some key factors to consider when comparing these platforms, so you can decide which is best for you:


When it comes to pricing, both platforms can be very affordable depending on your needs. Here’s what you need to know:

Shopify Pricing

Shopify has five plans to choose from, though are only three you should consider:

  • Basic Plan: $29/month
  • Shopify Plan: $79/ month
  • Advanced Plan: $299/month

In addition to your monthly plan cost, you’ll also pay transaction fees that can be as high as 2.9% with the Basic Plan.

WordPress Pricing

WordPress fees are a bit more complicated to calculate. Though many people believe that it’s a free solution, since you can get the content management system for free, getting your WordPress site live and maintained does have some costs:

  • A monthly hosting fee for your website. (For example, Bluehost’s monthly fee for hosting your online store is $24.95 per month if you make a 36-month commitment).
  • A domain name
  • Paid plugins (recommended if you want your site to be a “cut above”)
  • A premium theme (also not required, but recommended)


If you’re planning to create or update your site on your own, ease-of-use is likely a concern. Here’s what you need to know:

Shopify Ease-of-Use

If there’s one word that applies to Shopify, it’s “simplicity.” Only a few steps are required to get your site off the ground, and no knowledge of website coding is required.

To create your site, you only need to:

  • Sign-up
  • Link your domain
  • Select the layout for your site
  • Add your inventory of products

Hosting, security, and updates are all included in your monthly plan cost.

WordPress Ease-of-Use

Though WordPress is known for being more flexible than Shopify, it can be more complicated to launch. You’ll need to:

  • Sign up
  • Link your domain to your web server
  • Install WordPress on your host
  • Select a theme
  • Activate plugins

With WordPress, you can tweak your site to give it the unique look that sets you apart. But, if you do it yourself, you’ll need time and know-how. For that reason, many businesses that prefer a WordPress site use the services of a professional who has experience with the platform.

E-Commerce Tools

The heartbeat of your e-commerce site is its ability to help you sell your products online. You’ll need specific tools to manage inventory, product listings, and transactions.

Shopify E-Commerce Tools

Since Shopify only hosts e-commerce sites, you’ll pretty much find everything you need here right out of the box. Once you log in to your account, you’ll be able to manage your inventory, list products across your site, track orders, and enable customer accounts for your users to have a personalized shopping experience.

WordPress E-Commerce Tools

WordPress is essentially a blogging platform. You’ll need to add plug-ins to have e-commerce functionality. One popular e-commerce plug-in is WooCommerce, which will provide you with most of the same tools you’ll get with Shopify. With this plug-in installed, you’ll be able to add product pages, collection, pages, track orders, and adjust your product displays to fit the particular item you’re selling. There are also no transaction fees with WooCommerce, which some may view as an advantage over Shopify.


Things don’t always go as planned, so getting support is critical when something goes wrong. If your site is down or not functioning correctly, it’s probably costing you money.

  • Shopify support is available via email, phone, or live chat, 24/7.
  • WordPress and WooCommerce have no in-person support, though you’ll find ample documentation online to walk you through a fix to your issue.

Ready to Build Your E-Commerce Site?

As you can see, WordPress and Shopify both have a lot to offer for your business. Like any comparison, you’ll find pros and cons to both. No single solution offers the perfect e-commerce experience. To help you decide, Shopify comes with a free trial, and WordPress is free to use until it’s time to pay for hosting and plug-ins.

If you’re considering building an e-commerce site, ClickGiant can help. We’ve worked with many clients in both WordPress and Shopify and will be happy to walk you through your options in both platforms. Contact us today to request a free consultation!

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Have you ever heard the saying, “Inspect what you expect”? You can apply this to many things in life, and it certainly rings true with SEO. Patience is required as your SEO efforts start to show results, but as it’s happening, you need to track the metrics and measure what’s working and what adjustments need to be made to bolster your efforts. A regular review of your SEO program is essential to continued success in growing the amount of traffic to your website.

This begs the question—“How do I measure SEO success, and what are the key metrics I should be tracking?” We’ve got you covered. Here are some of the most important SEO performance tracking metrics that you can use to measure the success of your SEO campaign. Read more

Like the 90% of an iceberg that lies beneath the surface of the ocean, SEO meta tags are rarely seen, but it’s vital that you know they’re there and that you be able to navigate your way around them correctly. Besides having great content, meta tags can be the differentiator that sets you apart from competitive websites and increases your click-through-rate by users searching for your product or service. In this post, we’ll review some of the most important SEO meta tags, like title tags, meta descriptions, and more. Read more

As more and more people prefer to do business closer to home, local search results continue to play an ever-expanding role in the success of small- to medium-size businesses. In an ever-increasing competitive landscape, it’s more important than ever that companies recognize and capitalize on the most essential local SEO ranking factors. Let’s dive in and take a closer look these factors, so you can work to improve your local search presence. Read more

In the digital age, just about every company wants to grow their business through online marketing. There are many different strategies to help with that. Two of the most commonly employed are Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The difference between SEO and SEM is a mystery for many people. Let’s look at each and see exactly what the differences are. Read more