SEO for Family Law Firms in 2024

Search Engine Optimization (SEO) is crucial for any business, including local family law firms and divorce lawyers looking to attract more organic traffic and potential clients. ClickGiant has been helping law firms get more leads since the very beginning of organic SEO.  Read on to learn more about crucial elements of local SEO for family law firms and divorce lawyers.

Family Law Keyword Research

Local Keywords: Use keywords that are geo specific. For example, “family law firm charlotte, nc” or “best louisville divorce lawyers.”

Here are a few of the top searches by monthly volume in Jacksonville, FL so you can get an idea of how often some of these terms are searched in a mid-sized city.

  • family lawyer jacksonville fl – 70/month
  • divorce lawyer jacksonville fl – 480/month
  • divorce attorney jacksonville fl – 590/month

Service page / Subcategory Keywords: Identify the services you offer that fall under “Family Law” (e.g., divorce, child custody, adoption, arbitration, spousal support) and build out pages for each. This shows Google and the user that you’re serious about the topic and have the experience to help.

On-Page SEO For Family Lawyers

Title Tags: Make sure each page on your website has a unique title tag that includes the primary keyword for that page. Ex. “Child Custody Attorney Morristown, NJ”.

Meta Descriptions: Write compelling meta descriptions that include relevant keywords.

Headings: Use headings (H1, H2, H3) to structure your content, making sure to include relevant keywords, especially in the H1. “Morristown Child Custody Lawyers”.

Content Quality & Uniqueness: Make sure the content is well-written, informative, and addresses common questions or issues your target clients might have. It needs to be mostly unique, so run it through a tool like copyscape to make sure it passes the test. Duplicate content usually won’t rank well and sometimes even gets penalized.

Internal Links: Link internally to other relevant pages on your website. For instance, the child custody page could link up to /divorce page and vice versa.

Local SEO For Family Law Attorneys

Google Business Profile: You want to be featured in that beautiful local Map Pack? Set up or optimize your Google Business listing. Make sure your primary practice area is selected as “primary” then you can add a few more if you’d like. Fill out every section they allow and use some keywords.

Local Citations: Make sure your family law firm’s name, address, and phone number (NAP) are consistently listed across various online directories.

Local Reviews: Reviews are now part of the actual ranking algo, so you must keep adding them. Encourage satisfied clients to leave reviews on Google. Click on the “leave review button” on your own GBP, copy the url, use a url shortener like tinyurl, and you have the link you can send to clients.

Local Backlinks: Links are still an important element in ranking well. Try to get backlinks from local businesses, newspapers, or blogs to improve your local SEO. You can also benefit from being included on the myriad legal directories out there. We typically get about 30/month for our clients.

Technical SEO Elements

Mobile Optimization: Ensure that your website is responsive and mobile-friendly.

PageSpeed: This is another part of the ranking algo. Optimize images and use caching to improve your site’s loading speed. Check server response times. Use Google’s own tool to see your score. Should be in the 90’s. https://pagespeed.web.dev/

Crawlability/Indexability/Sitemaps: You must check Google Conole to ensure your sitemap is working correctly and pages are crawled and indexed routinely. Many times, they are not.

Website User Experience (UX)

Navigation: Make it easy for visitors to find the information they are looking for. Menus with practice area dropdowns if possible.

Call to Actions: Make your call-to-action (CTA) clear, whether it’s contacting you for a free consultation or downloading a legal resource.

SSL Certificate: Make sure your website is secure (HTTPS). This is mandatory for SEO.

Content Marketing For Family Lawyers

Blog Posts: Regularly publish high-quality blog posts that answer common questions about family law and trends/decisions in your state.

Law Firm FAQs: Have a FAQ section that answers common questions about family law.

Awards/Case Studies/Testimonials: Showcase success stories and testimonials from satisfied clients within compliance standards.

Social Media for Family Law Firms

Social Media: Use social media platforms like LinkedIn, Facebook, and Twitter to promote your content.

Local SEO + Social: Use localized hashtags and geo-tags whenever possible.

Email Marketing: Keep past and potential clients engaged with regular newsletters that offer valuable insights into family law and new laws in your state.

Analytics & Keyword Trackers

Google Analytics: Set up Google Analytics to monitor how well your SEO efforts are performing. You can look at Traffic/Organic/Landing Page to see what pages rank best and for which keywords.

Conversion Tracking: Identify what actions you want users to take on your website (e.g., filling out a contact form, calling your office) and set up conversion tracking for these actions.

Live Ranking Dash

You need a way to see what keywords you currently rank for and whether you’re on the way up or down.

We use a dashboard that our clients can log into anytime to see where they stand. Example below.

Build a Powerful Local Presence and Family Law Firm SEO Strategy with ClickGiant Today.

Researching, implementing, and tracking/reporting on an effective SEO project isn’t for the inexperienced, unless you have a lot of time on your hands. You passed the Bar so, if you needed to do it and had 2 hours a day, you probably could but why would you want to? And stay abreast of the ever-changing Google and SEO landscape? Designing a cutting-edge, super-fast website, creating unique content, and deploying dozens of current SEO tactics that increase rankings, traffic, and leads will require significant time and energy.

Instead of taking on a challenge of this magnitude, consider partnering with an expert family law and divorce lawyer SEO Firm like ClickGiant. We’ve been helping law firms bring on new clients since 2010. We’ll have prospective clients knocking on your door, sending in a contact form, or calling in no time.

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Project Magi from Google: How to Adapt to the Future of SEO

Google has announced a new project called Project Magi, which has been tested across 1 million users since May 2023. It’s expected to be released further to 30 million users by the end of 2023. Google Magi is an artificial intelligence (AI) powered search engine that boasts the ability to give users a more personalized conversational experience.

Of course, this new development will impact the world of SEO massively, leading many experts to speculate on how they might adapt once Google Project Magi takes over as one of the largest search engines.

In this blog, we will go over what Project Magi is, how it differs from search engines available today, and how SEO professionals can adapt to create the best content for their users.

ClickGiant is a leading digital marketing agency serving clients nationwide. Get in touch today to request a free site audit.

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What is Google’s Project Magi?

Google is currently working on Project Magi, a new conversational-style AI-based search engine. Although it has yet to be released, it has the potential to completely change the way users search for information and interact with it.

The amazing thing about Google’s Magi is its ability to understand the context of search queries so that the results you receive will be far more personalized. It will also be able to provide images, videos, and other multimedia content to give a more immersive experience.

Project Magi VS. Traditional Search Engines?

There are a few differences in the works for this unique search engine, but the main change is AI. Right now, traditional search engines work by crawling the web and indexing content. Once indexed, the content is ranked based on certain factors, and the search engine makes a guess as to what content is more relevant for someone plugging in certain keywords. Because Project Magi will use AI, it will be able to understand context and give more accurate results.

Another stand-out difference will be the way you talk to Google Magi. Unlike traditional search, where you place a few words into a search bar to find roughly what you are looking for, Magi will have a conversational style and use much more NLP.

How Will Project Magi From Google Change the Way We Search?

This new search engine will have a chat-like interface, similar to ChatGPT. Unlike traditional search engines, where you plug a few keywords into a search bar, you can go back and forth with the AI. And just like Alexa, you can use everyday language to find things.

However, unlike any search engine before, Project Magi will be able to remember your search queries, the content you enjoy, and what you found useful, then use that information to get you better results the next time.

Another cool feature to watch out for is shopping. Instead of searching for new laptops and going to the websites suggested, then searching through that website, you can have a conversation with Magi about what sort of laptop you are looking for, and Magi will find the most relevant item. Then, you can pay for it right from the search engine itself.

How Can SEO Professionals Adapt to Project Magi?

There are plenty of things that an SEO professional can do to prepare for Google Project Magi so their content isn’t left in the dust.

First, there will still be a push to create high-quality content relevant to the search terms. This will become even more important as AI can identify this quality content much easier than current search engines. So, as ever, you must create relevant content that is better than what is already out there to compete.

Secondly, there will be a bigger push to optimize content based on natural language processing (NLP) over stiff keywords. If your keywords are conversational and easy to read, they will be picked up more readily by the AI and delivered to the user.

Thirdly, there will be a move away from lots of text and towards more visually interesting aspects. Using relevant images, videos, and multimedia on your pages will yield better results. Although this is currently the case, there will be a heavier leaning on this for Google Magi.

Some things will stay the same. Below is a list of common SEO tactics that won’t change:

  • SCHEMA. SEO professionals will still use structured data markup to give the search engine the most information possible.
  • Rich Snippets. Rich snippets are the clips that Google takes from content on a page and shows on their search results. These snippets will still be useful for Project Magi.
  • Staying Up-to-Date. Magi, like any other search engine, will require SEO professionals to stay constantly updated with its changes to create the best content possible for its users.
  • Technical SEO. SEO professionals will still need to optimize their websites for technical SEO, like speed.

When Will Project Magi be Released?

This new AI-powered search engine has already been released as of May 2023 to 1 million users. Project Magi will be released to more users (30 million) at the end of 2023. There is no official date yet for when Project Magi will be available to the masses, but Google hopes to make it available as soon as possible.

Will Project Magi Replace Traditional Search Engines?

Unfortunately, it’s too early to say how Google Project Magi will be received by users and whether it will be preferred over traditional search engines. AI seems to be the way forward when it comes to searching for information, but there are similar conversational-style AI models out there that have not replaced traditional search at all. Many predicted that people would stop using search engines and move to ChatGPT instead, but currently, only 14% of US adults have used it to search for anything. The general population is more concerned about AI than they are excited, so only time will tell if Magi will become the main use for search.

Project Magi from Google: The Future?

There is no doubt that AI is going to have a massive impact on the way users search, one way or another. Adapting to this new way of using the internet to find information will come with a lot of trial and error, but ultimately, as long as you stick to Google’s EEAT (Experience, Expertise, Authority, and Trust) protocol, your content should still do well.

In the end, SEO will always be about creating high-quality content, and as we move into this new world of AI where Google is able to vet this content with ease, there will be less appeal to cut corners.

If you need assistance with custom content that ranks and gets clicks, improves your brand’s exposure online, increases quality traffic to your site, and converts visitors into customers, contact ClickGiant today. We are a leading digital marketing agency serving clients nationwide.

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Revolutionize Marketing Workflow with AI-Driven Speech-to-Text APIs

In today’s fast-paced world, collaboration is key to accomplishing more in the workplace. In all industries, meetings, discussions, and brainstorming sessions are essential for the success of any marketing project. However, note-taking can be a major distraction that takes away from the creative process. While some content may already be written down for later reference, a truly valuable meeting will be full of unplanned discussions that you’ll want to make note of.

This is especially true in highly creative collaborative industries like marketing. This is where speech-to-text APIs can come in handy. How can you best leverage these AI tools in your creative workplace? The experts at ClickGiant have already been using AI assets to provide their clients with innovative SEO content, but now we’ve put together a guide to pass on some tips.

The Origins of Speech-to-Text Technology

Speech-to-text is a pretty well-established and reliable technology, but it’s come a long way from its inception. Since the 1950s, when the Audrey system first learned to recognize spoken digits, to the huge success of Dragon Dictate in the 90s, and the current ubiquity of Siri and Alexa, we’ve been talking to AI for a while.

But at the very cutting edge, programs like Otter.ai, Fireflies.ai, Rev, and Dialpad have married technology with intuitive user interfaces to produce workplace tools that save us loads of time, effort, and money. Some of the benefits are readily apparent, but are you getting the most out of these tools?

Tips for Using AI-Driven Speech-to-Text Tools

Programs like Otter.ai have made it easy for users to dictate spoken words and transcribe them into text. This technology has proven to be a reliable tool to facilitate and enhance communication and collaboration in the workplace. Here are some ways speech-to-text APIs can help in the marketing industry:

Save Time and Improve Efficiency

Instead of scrambling to take notes throughout a meeting, speech-to-text APIs transcribe spoken words in real time. This saves time and enables team members to keep up with the flow of the conversation. This way, you can focus on the discussion itself rather than worrying about taking down quotes or key takeaways.

Improve Accuracy

With speech-to-text technology, you can avoid the issue of misinterpreting notes. This is especially important in the creative industry, where concepts and ideas need to be accurately captured and communicated. Marketing that focuses on generating SEO content must be exacting in its wording. Speech-to-text APIs that are driven by AI can provide precise, accurate transcripts of meetings, discussions, and brainstorming sessions.

Better Accessibility to Information

When all the discussions are transcribed and distributed across the entire team, everyone has easy access to the information whenever they need it. And while you might be as diligent as possible when you’re taking notes, errors or missed words are inevitable. With speech-to-text tools, you don’t have to worry about missing points or forgetting key discussions. This way, it’ll be easier to revisit ideas from previous discussions and keep track of all the evolving perspectives.

Collaboration Across Time-Zones

In the modern marketing industry, especially since the rise in remote work, team members are often situated in different time zones. Through speech-to-text technology, it is easy to record and share meeting notes with colleagues who could not attend the meeting. This ensures that all team members are unified in their thinking and that no one is left out of important discussions.

Fast and Efficient Research

To produce effective SEO content, research is often necessary. Speech-to-text APIs can help expedite the research process by transcribing audio or video recordings of research sessions. This improves the speed and accuracy of the research process, enabling the marketing team to deliver results more efficiently. Long story short, you can let your creativity and innovation run as fast as you’re able to talk through the ideas and not worry about missing any brilliant nuggets.

The Bottom Line

Speech-to-text APIs have revolutionized the marketing workspace and helped enhance the workflow of teams. By minimizing distraction, and improving accuracy, accessibility, and efficiency, speech-to-text technology enables teams to work more collaboratively and efficiently. With apps like Otter.ai, you can improve collaboration in your marketing team and deliver better results quickly and efficiently.

Looking for custom digital content that gets clicks, improves your brand’s exposure online, increases quality traffic to your site, and converts visitors into customers, contact ClickGiant today. We are a leading digital marketing agency that can use the cutting edge of AI to help you.

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Google’s AI Policy: New Guidelines for AI Text and Content

Projections for Google’s AI policy for generated content have sparked a significant debate in the world of SEO professionals. And for good reason. Any judgments Google takes regarding this new method of content creation and its policies will have far-reaching consequences for businesses, marketers, and SEO professionals alike. In this blog, we will discuss Google’s new AI policy thus far and how you can keep creating content that Google will approve of. 

ClickGiant is a leading digital marketing agency serving clients nationwide. Get in touch today to request a free site audit.

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The Introduction of AI in Content Creation

When AI-generated content tools were first introduced, it raised a lot of panic in the world of SEO. Experts questioned whether good content creators and web developers could actually stay ahead of AI. While Google does understand that AI has its place in automation and has even introduced Google Bard AI, they are not taking AI generated content as lightly as some AI tools such as Sports Score predictions. Instead, Google emphasized that high-quality content is the real focus which AI struggles to create. 

Understanding Google’s Emphasis on Quality

In the past, mass-produced content caught Google off guard–although last time, it was mass-produced by humans. Back then, Google’s answer to this wasn’t to outright ban this surge of content; instead, they enhanced their algorithm to recognize and reward high-quality content that was good for its users. It looks as if Google will do this again for AI.

Google states it will stay dependent on its E-E-A-T system, which stands for expertise, experience, authoritativeness, and trustworthiness. All content that ranks high must fall within those parameters. To improve content even further, Google recommends asking “Who, How, and Why” when developing it. This principle encourages content to be human-focused. This is due to a part of Google’s algorithm, which is designed to give satisfying results for the user based on the intent of the search they made. 

As we create more content, it’s important to keep in mind that if AI-generated content can’t add something unique or beneficial to the user, it won’t rank for long, and using it will be a waste of time. Since AI-generated content cannot create unique, valuable content yet, it is unlikely to attain a high ranking for competitive keywords. Currently, using it will be at your own risk. 

Google Search’s Published Policy Guidance for AI Content

In February 2023, Google developers released a blog about their search guidance for AI-generated content. In this, they discuss how Google is still figuring out the evolving world of AI-generated content and how it will fit into our search for information. 

In summary, Google has not placed any restrictions on AI that can predict sports scores or weather, but they are completely against trying to manipulate ranking systems with an influx of poorly written, inaccurate content on your website. Because of this, they advise original, quality content using the E-E-A-T principle. For this, it doesn’t matter how the content is created as long as it is for the people and not the algorithms and follows responsible AI guidelines. One way to ensure you are creating content that won’t be penalized by Google is to consider “Who, How, and Why” in relation to your content. This will make sure it adds value to the humans who search. 

3 Key Penalties to Keep in Mind For AI-Generated Content

The Role of Transparency and Labels

In the EU, there is a massive push to label content that is AI-generated to avoid misinformation and encourage transparency. As it stands, Google only recommends labeling AI-generated images using IPTC image data metadata. Or if you are using Imagen, which is Google’s text-to-image generator, there is now a technology called SynthID, which adds a watermark to that image.  For text, the content just needs to serve people, not the algorithm. However, with such a big push for change in this arena, it would be worth staying on top of. 

Google’s AI Policy on Reviews

Recently, Google has updated its merchant center policy with a huge change that will affect every business. Their change? Reviews generated by AI or automated programs are now considered spam. This policy update is to help Google search results remain authentic and provide real opinions from real people.

Similar policies are already in place, such as one from The FTC, or Federal Trade Commission. One of their responsibilities is eliminating unfair or deceptive marketing from the market. The FTC has put forth a strict policy against reviews that companies pay for and even has the power to file a lawsuit and impose fines if it discovers purchased or fake reviews. 

AI Limitations and the Inaccuracy Factor 

AI is not very accurate yet; its output is purely based on its input, and that input may even be inaccurate data itself. ChatGPT, for example, actually declines in accuracy over time. This inaccuracy massively affects certain industries, such as legal, financial, or medical advice. When AI generated content in these sectors is not checked, it is not only unethical but dangerous. Google, therefore, penalizes inaccurate information in these sectors and rewards those willing to put their name to the content and check for errors. 

How to Stick to Google’s Recommendations for AI-Generated Content

Here is a strategy that you can employ to stick to Google’s recommendations for AI-generated content:

Step 1: Focus on Quality Content

No matter where your content comes from, you should always make sure it is high-quality and genuinely helps people. 

Step 2: Adhere to E-E-A-T Guidelines

Stick to the guidelines of Expertise, Experience, Authoritativeness and Trustworthiness. These are the key to Google’s ranking system. 

Step 3: Prioritize People-First Approach

Create content with the intention of helping people, not manipulating the system. 

Step 4: Understand Search Intent

Keep the intent of the user in mind as you create your content to provide meaningful answers. 

Step 5: Transparent Authorship

Where possible, attribute content to its creators and make bylines. This adds a proponent of trust and accountability.

Step 6: Explain Automation’s Role

Be transparent if AI has contributed to your content creation, and explain how it contributes to serve the user. 

Step 7: Review and Edit Content

If you use AI to craft your content for you, always make sure to edit and add a human touch. Look out for accuracy issues, too. 

Step 8: Disclose AI Use When Relevant

Where it is relevant, disclose that the content is AI-generated. This could include metadata. 

Step 9: Stay Updated with Guidelines

Keep up with Google’s guidelines to avoid any penalties to your website. Adapt as needed. 

Step 10: Monitor and Adjust

Monitor your AI-generated content and gather user feedback. Be prepared to make the changes needed to serve your audience best.

Conclusion: Google’s AI Policy

Google’s AI policy reflects a view that is trying to balance useful tools for SEO specialists and the people who use their search engine to find information. The emphasis on content quality, user intent, and transparency is what really drives the decisions being made in this realm. However, it’s important for web developers, content creators, SEO professionals, or businesses to keep an eye on Google’s guidelines and use that as the compass for how content creation with AI will move forward. As of now, it seems clear that as long as you create content with AI that is of high quality and accurate, content creators can still use AI while adhering to Google’s principles.

If you need assistance with custom content that ranks and gets clicks, improves your brand’s exposure online, increases quality traffic to your site, and converts visitors into customers, contact ClickGiant today. We are a leading digital marketing agency serving clients nationwide. 

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The AI Inflection Point and How to Overcome It

Artificial Intelligence (AI) has been around for decades. It’s advanced rapidly in recent years with its mainstream applications in various fields—including content creation. However, as AI-generated content becomes more omnipresent, it faces several critical challenges that we’re already beginning to see the effects of. One of the most pressing issues is the danger of data cannibalism. Essentially what happens is that as more people use AI to generate content, AI tools trained on open-source data will absorb an increasing amount of that AI-generated content into their systems, thereby reducing the human element that is essential to high-quality creations. In this blog post, we’ll explore the potential pitfalls of AI in SEO content creation, highlight the challenges that businesses and content creators face, and offer some solutions to help mitigate these problems.

AI’s Shortcomings

One of the significant drawbacks of AI-generated content is that it lacks creativity, uniqueness, and a human touch that connects with readers. Sometimes, it also just struggles to accomplish certain tasks for reasons even experts struggle to articulate. That’s why it’s essential to be careful when using AI in content creation as it may adversely affect its quality.

For example, since entering into mainstream art realms of conversation, AI-generated images have struggled with rendering certain visual phenomena, such as human hands, in a realistic and natural way. The results are often uncanny and clearly produced by a non-human intelligence. If an AI tool relies on content that’s free and open to use on the internet, these poorly crafted AI-generated images (with elements like seven-fingered hands) are often added to the AI system’s data pool, causing it to suffer. When an AI system is trained on false or inadequate data, it will only produce repeated, flawed outputs.

How to Avoid the Pitfalls

Like all tools, AI can be extremely effective when wielded by a skilled and well-informed user. In that regard, AI isn’t hopeless, it just needs to be used responsibly. There are plenty of ways to leverage the strengths of AI content creation without suffering its weaknesses.

Use Sparingly

One potential solution to mitigating the problem of poor AI-generated content is to use AI tools sparingly. Limit their use to help with specific points that you may find tricky or require additional support. Avoid relying heavily on AI tools to create the central crux or bulk of your content. Instead, use them as a supplementary tool to enhance your content. This will ensure that you maintain a human element within your content, leading to more engaging, unique, and well-researched content.

Educate Yourself

Another way to improve the quality of AI-generated content is to be knowledgeable about the AI tools you’re using. Understand their development, the data they’re trained on, and the techniques they use to develop content. Just like analyzing a piece of text for things like bias and credibility, you can learn about the company or institution responsible for an AI tool to better understand its goals and constraints. Determine if they are using open-source data or a highly selective dataset. Additionally, ascertain whether there is any human oversight in their training, or if they’re merely allowed to develop algorithms with limited input. Knowing this information can help you use AI tools better and choose the appropriate one for your content creation needs.

Hire Experts Like ClickGiant

Lastly, a practical approach to dealing with the challenges in AI-generated SEO content creation is to hire SEO experts to assist you. These professionals already have a wealth of knowledge and experience in creating high-quality content, and they’ve long been at the forefront of learning how to leverage AI tools in their work. They have the expertise to ensure that the content meets its objectives, is engaging, and is of high quality while also avoiding the potential pitfalls associated with AI-generated content.

The Takeaway

The use of AI in content creation brings about many advantages—it saves time, money, and sometimes even things like writer’s block. However, its integrity is being threatened by data cannibalism, which can result in poor-quality outputs. To mitigate this problem, it’s crucial to limit the use of AI tools, understand the AI tool you’re using, and hire experts who have training in SEO content creation. Adopting these approaches ensures the production of high-quality, engaging, and unique content that delivers the intended outcomes of your SEO strategy. While AI tools are an excellent resource, over-saturating content creation with it is a cycle that can get out of hand quickly. Be sure to approach AI-generated content creation with diligence, care, and a judicious eye.

Looking for custom digital content that gets clicks, improves your brand’s exposure online, increases quality traffic to your site, and converts visitors into customers, contact ClickGiant today. We are a leading digital marketing agency that can use the cutting edge of AI to help you.

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Maximizing SEO and Content Enhancement with AI

The world of content creation and Artificial Intelligence (AI) is still shaky, and most SEO experts aren’t quite sure how AI-generated content will change the landscape over the next couple of years. In this blog, we will look at how AI and SEO can intercept in a way that won’t penalize your rankings, will get you incredible results, and streamline your process.

ClickGiant is a leading digital marketing agency serving clients nationwide. Get in touch today to request a free site audit.

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The AI-SEO Merge

AI technology and tools have been around since the early 2000s. It began with search engines like Google, which made machine learning algorithms to improve their search results and better understand their browsers’. These algorithms had the power to gather data on user behavior and how they engaged online. The bigger and better the search engines became, the more sophisticated the AI. These days, AI can process massive amounts of data and is more accurate than ever.

In 2015, Google’s RankBrain algorithm came into the picture. Before RankBrain, human engineers implemented algorithm changes and tested if they worked manually. RankBrain now does this for them by using machine learning to understand how to help users who make ambiguous search queries. With this AI, Google could continuously improve relevance surrounding search results for users of Google.

The better that Google became at understanding its users, the more SEO content creation experts had to learn how to keep up. These algorithms were not just teaching Google how to deliver results but teaching marketers how to create the results that users needed.

Today AI continues to expand, delving into natural language processing, content generation, and user behavior analysis. AI-powered chatbots and now voice search optimization are the newest and most exciting developments to bring together AI and SEO strategies.

Unlocking AI for SEO Optimization

With new SEO optimization tools came automation and more accurate predictions of where marketers ought to spend their time. AI can be used to identify keywords, analyze competition, link build, and predict trends. Here, we highlight some of the best AI out there that SEO specialists use:

  1. Screaming Frog SEO Spider: This tool is not AI alone but it is incredibly useful for technical SEO audits. It can look into website structure, identify broken links, and optimize on-page elements.
  2. Surfer SEO: This is a great tool to analyze top-ranking pages. It will even give recommendations for optimizing your content, headings, keywords, and more.
  3. Clearscope: Uses AI to understand top-performing content and then will suggest keywords and topics to enhance content.
  4. MarketMuse: Is another place to assess the quality of content and the relevancy of it too.
  5. SEMrush: This is not all AI, but it does have some AI features. It can analyze competition, conduct keyword research, and optimize content.
  6. BrightEdge: This uses AI to give SEO experts insight into search performance, their competition, and content.
  7. CognitiveSEO: If you need to analyze backlinks, this is the AI for you. It can also help find harmful links and assist in link building and risk management.
  8. WordLift: If you are trying to improve your content structure by adding schema markups, this AI might help.
  9. Botify: This can help you analyze technical SEO issues, such as site structure.
  10. InLinks: If you need help with content structuring that aligns with search trends, this AI can help.

How to Use AI for SEO Enhancement

Take a look at our step-by-step guide to how you can utilize AI in SEO to maximize your content creation process:

Step 1: Choose the Right AI Tools

Before you can begin using any tool, you must know if it is the correct tool for you. As you go through this list and pick your strategy, be sure to find the best tools out there to help you achieve the end result you’re looking for.

Step 2: Keyword Research and Analysis

All good SEO plans start with analyzing goals, audits, and keyword research. There are AI-driven keyword research tools out there, such as SEMrush or AnswerthePublic to help with this. Your tools will need to analyze search volume, competition, and user intent. You will also need tools like Screaming Frog SEO Spider to see your website internally at a glance.

Step 3: Content Creation and Optimization

There are some AI tools that can help you generate engaging content, such as Surfer or Jasper. However, you should not rely heavily on this alone; you should be inserting your own expertise or hiring someone to look through the content for you.

Step 4: On-Page Optimization

Some AI tools can analyze your existing content and tell you how to optimize different pieces of on-page SEO, such as headings, subheadings, and keywords. YoastSEO or SEMrush OnPage SEO Checker, are two places to start.

Step 5: Technical SEO Audits

There are many AI-driven crawlers who can help you run a technical audit for SEO on your website. These tools will find broken links, duplicate content, and speed problems, among other things. Botify and DeepCrawl are two tools to look into for this.

Step 6: Link Building

AI tools can analyze backlink profiles and give you some websites with good authority for link-building opportunities. Buzzsumo and Pitchbox are two of these.

Step 7: Monitoring and Reporting

Once your content is live, you must begin monitoring its performance. There are plenty of AI tools that can help you achieve this. You will need one that helps track keyword rankings, organic traffic, and user engagement metrics. SEMrush and Google Analytics are giants in this field and do a great job of highlighting all the key information.

Step 8: Adapt and Optimize

Once you can see what is working and what isn’t, it’s time to make changes (or not). Some tools to look into here are ContentKing, which can help you stay on top of any unexpected issues, and BrightEdge, which can offer some recommendations.

Go A Little Further with AI and SEO

The above is just the foundation of what you must be doing to stay on top of SEO. But there are more advanced techniques to employ, too. Here are some gems:

Branching Into Social Media: Once your website and content are up to scratch, consider other social media platforms. You can use AI to identify which platforms would work best for you.

Voice Search Optimization: Voice search is taking over, and adapting to this with AI tools (especially those versed in NLP) is incredibly important for SEO in the coming years.

Image and Video Optimization: Not all content is written; images and video can affect SEO too. There are some AI tools that can optimize images or make your videos load faster, etc.

Structured Data Markup: There is some debate on how useful Schema really is, but there are tools to help you implement it in your content if needed.

Algorithm Changes Monitoring: Some AI tools can track changes to the algorithms of search engines, etc., so you can stay on top of what might impact you.

Conclusion: Maximizing SEO and Content Enhancement with AI

When AI and SEO come together, it can create harmony between algorithms, websites, and the user experience. Those who embrace this have a competitive advantage and insight that can’t be gleaned at a glance. As AI continues to grow, SEO experts need to adopt a strategic approach that incorporates it while remaining human-focused to ensure there are no mishaps and mistakes. AI is helping SEO experts to shape how the online world will look moving forward.

If you need assistance with custom content that ranks and gets clicks, improves your brand’s exposure online, increases quality traffic to your site, and converts visitors into customers, contact ClickGiant today. We are a leading digital marketing agency serving clients nationwide. 

Request Free Site Audit

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Using AI Tools to Generate Focus Key Phrases

In today’s fast-paced digital world, Search Engine Optimization (SEO) has become increasingly important for businesses of all kinds. With millions of websites available on the internet, businesses face fierce competition in attracting traffic to their sites. One of the most important factors in SEO is choosing the right focus key phrases that will bring quality traffic to your website. While brainstorming these key phrases, writers often find themselves going through a long, tedious process. Most folks can come up with a dozen or two keywords without too much trouble, but that inspiration is rarely without limits. AI tools can help boost this creative process and help content writers come up with more effective focus key phrases. In this article, we’ll explore how AI tools can make a significant impact in generating effective focus key phrases for your SEO strategy.

Understanding AI’s Role in Creating Focus Key Phrases

AI tools like Google’s Keyword Planner or SEMrush are designed to help writers generate effective focus key phrases. Essentially, AI algorithms are used by search engines to create intelligent search results and make the search process more user-friendly. The AI algorithms used by these tools have access to large amounts of data and information, which they then sift through to help writers find the most relevant focus key phrases related to a particular topic. If you’ve ever tried using a research database (which isn’t as intuitive to users’ needs), you know just how critical it is to find the right keyword to search. The same is true for content writers—how else will they know where to find their audience? AI tools can help bridge that gap.

How AI Tools Can Improve Focus Key Phrases

AI can help content writers determine the most suitable key phrases to target for a particular website in ways that a human researcher simply doesn’t have the time to do. By analyzing millions of search trends and keyword usage patterns, AI tools have learned to identify the most effective phrases. With this information at their disposal, content writers can generate more effective focus key phrases that will help them target the right audience and improve their search engine rankings.

Generating Focus Key Phrases with AI

AI tools can provide different suggestions for focus key phrases that writers can use to optimize their content. This can be especially helpful if you feel like you’ve hit the bottom of the creative well. In this way, AI is like a customized sounding board that can offer you suggestions based on what you’ve already brainstormed.

Some tools suggest short-tail keywords that are more commonly used and searched for in higher volume, while others recommend long-tail keyword suggestions that are more specific to a particular topic. There are advantages and disadvantages to each type of keyword, but the most effective SEO strategies make use of both. Writers can use either of these suggestions to create effective focus key phrases that will help them achieve better SEO results.

Advantages of Using AI to Generate Focus Key Phrases

Using AI tools to generate focus key phrases has many benefits. These tools save users time and often inject some much-needed innovation or a fresh perspective into the writing workflow. This is especially helpful in long-term projects that can sometimes stagnate for lack of novelty. AI algorithms can also identify specific keywords that may be overlooked by humans, giving businesses a competitive advantage. With the help of AI, businesses can maximize their online potential and attract more traffic to their site.

The Importance of Human Input in Writing SEO Content

There’s something to be said about using all things in moderation—AI tools are no exception. While AI is a valuable tool for generating focus key phrases, as a writer, you shouldn’t rely exclusively on their content. Human input is absolutely crucial in creating nuanced, high-quality content and generating sustainable SEO results. AI can provide a starting point for brainstorming, but effective content is created through the creativity and expertise of human writers.

AI is a powerful tool that can help businesses generate more effective focus key phrases for their SEO strategy. By analyzing search trends, keyword usage, and large datasets, AI tools make it possible for writers to identify the most effective focus key phrases to target. While these tools save time and resources, they’re not as adaptable or flexible as the human mind. Writers should use AI to guide their brainstorming process and even to inspire them, but when it comes time to make the substance of the content at hand, they should rely on their human expertise.

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Why and How to Edit AI-Generated Blog Content for SEO

Within the last year alone, we’ve seen a huge boom in interest in using artificial intelligence (AI) to write blog posts. The appeal of it is obvious—AI generates content quickly and easily, which is a major time-saver for busy bloggers. But there are a few definite drawbacks to this seemingly golden solution. AI-generated content is often…

…unoriginal.

AI writing tools are trained on large datasets of text, which means they often generate content that’s already been published somewhere else. Aside from being redundant, it can also lead to plagiarism issues, which can negatively impact your site’s search rankings.

…low-quality.

Most AI writing tools are new—so new, they’re still under development, and they are not always able to generate high-quality content. This can be caused by low-quality training data, the complexity of the prompt it’s been tasked with, and the limitations of the AI algorithm.

…irrelevant to your target audience.

AI writing tools can only generate content based on information they have been trained on and they don’t know how to tailor content to different audiences. This inflexibility means they struggle to come up with content that is relevant to your specific audience.

…not optimized for SEO.

AI writing tools do not have the same understanding of SEO as human writers. It’s possible to train them on this in the future, but for now, it means that they may not be able to generate content that is optimized for search engines. On top of that, search engine algorithms are constantly changing—AI tools have a hard time keeping up.

…flagged as spam.

If you use AI to write blog posts, there is a risk that your content will be flagged as spam by search engines. AI-generated content is often be repetitive, unoriginal, and not customized to your specific brand or website, and search engines can spot those issues.

…damaging to your brand reputation.

If your blog posts are full of AI-generated content that is low-quality, unoriginal, or irrelevant, it can damage your brand reputation. Because AI tools are associated with saving time and money, if your content looks and reads AI-generated, it may suggest that your brand is unprofessional or inexpert.

Giving Your AI-Generated Content a Human Touch

Don’t worry—you can still use AI tools to make your workflow more effective. What’s the trick? Revision. Editing AI-generated content is the most efficient way to make it more SEO-friendly, and once you’ve got the process down, it’s often faster than generating content yourself. These tips should get you started:

  1. Spelling and grammar check. English is a complex language, and AI can struggle with some of its odd patterns and rules. That’s why it’s important to proofread content carefully before publishing it.
  2. Edit for your target audience. Read the content through and make sure it’s something your target audience would actually be interested in reading—and something you conceivably would have written yourself.
  3. Apply SEO practices. This includes using the right keywords, the right headings, and the right formatting. AI tools often forget this step.
  4. Get creative. Don’t just publish the AI-generated content as-is. Add your own thoughts, ideas, and anecdotes to make it unique and engaging. People want to feel like a person is talking to them, not a computer.
  5. Use in moderation. Don’t rely on AI-generated content as the sole source of content on your site. Instead, use it to supplement your own content or to generate ideas for new content.
  6. Be transparent. Let your readers know that some of your content was generated or supplemented by AI. This will help build trust and credibility with your audience. You can even frame it as your brand keeping up with cutting edge trends.
  7. Monitor performance. Keep an eye on your search rankings and engagement metrics to see how your AI-generated content is performing. If you see any negative trends, you may need to adjust your approach.

General tips for writing SEO-friendly blog posts

By following these tips, you can write SEO-friendly blog posts that will help you attract more visitors to your site and improve your search rankings:

  • Use keywords throughout your content, but don’t overdo it.
  • Write for your target audience first, not for search engines.
  • Large blocks of text can strain the eyes, so use images and videos to break up your text and make your content more visually
  • Optimize your titles and meta descriptions for search engines.
  • Promote your blog posts on social media and other channels like email marketing.

Final Thoughts

Critical thinking, nuance, and flexibility are things that AI tools haven’t learned how to replicate. Unfortunately, for writers looking to use these tools, those skills are crucial in producing quality content that readers will engage with and remember.

AI tools are just that—tools. You should use them to help with content creation, but they shouldn’t be entirely responsible for it. As tempting as automated writing sounds, AI tools just can’t replace the human element of writing. That includes blog posts. So if you really want to invest in improving your site’s search rankings, it’s best to write your own blog posts or hire a professional writer to do it for you.

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How Relying on WordPress’s Jetpack AI May Impact Your SEO Strategy

In the dynamic world of content creation and SEO, the integration of Artificial Intelligence (AI) has seemed like a miraculous revolution. Tools like WordPress’s Jetpack AI are alluring, with their promise to automate the blog writing process and save us all time and effort. This prospect of convenience may be tempting, but smart, responsible content creation means that we need to think about the potential ramifications of easily-produced blog content. Here, we’ll discuss the potential drawbacks of relying solely on Jetpack AI for blog content and discuss why this approach is not ideal for your SEO efforts.

The Shiny Temptation of AI-Generated Blog Content

AI-powered tools—like Jetpack AI—are designed to churn out content quickly and efficiently. These tools analyze data from across the internet, mimic human language and grammar patterns, and produce readable text. Sounds great, right? It’s an appealing proposition, especially for businesses looking to maintain a steady content stream without the time and financial investment that traditional scratch writing requires. But artificial intelligence is just that—artificial. It can recognize and mimic patterns, but it relies entirely on external data. This can cause a variety of issues in practical applications.

AI Writing: The Cons

While the prospect of AI-generated blog content is enticing, we already know that SEO success goes beyond simply populating your website with text. SEO requires a strategic approach that considers not only the quantity and placement of keywords, but also the quality, relevance, and user engagement of the content itself. The words on your website have to mean something—SEO sometimes struggles with that. There are a variety of reasons—both philosophical and practical—why relying solely on Jetpack AI for blog content may not align with an effective SEO strategy. Here are a few of the most important to consider:

Unoriginal Content

AI-generated content often lacks the human touch that makes content engaging and authentic. When content lacks originality, you lose engagement with your readers, or you become indistinguishable from competitors in their eyes. In the eyes of search engines, this can be interpreted as low-quality or even “spam” content, which can definitely hurt your search rankings.

Keyword Stuffing and Unnatural Language

AI-generated content might fall into the trap of keyword stuffing: packing as many instances of a keyword into a piece of text in a transparent bid to manipulate search engines. This usually results in unnatural language that can be wildly off-putting to readers. As the digital world becomes inundated with AI-generated content, readers are already beginning to avoid search results that sound automated.

Lack of In-Depth Research

Effective content requires thorough research and a deep understanding of the topic at hand. Because AI tools aren’t capable of critical thinking, they can’t produce content that is thoughtful or in-depth. They can present information, but they cannot reason or distinguish what makes a piece of information more or less insightful. They cannot improvise or determine nuance, so while they may generate relevant content, they’re not great at offering comprehensive answers to specific questions.

Increased Bounce Rate

High-quality content keeps users engaged and encourages them to explore your website beyond what initially brought them there. If AI-generated content fails to meet user expectations or doesn’t read smoothly—and that’s often the case—visitors will bounce quickly from your site. A high bounce rate can signal to search engines that your content is irrelevant or not valuable, impacting your rankings.

Duplication and Canonicalization Issues

AI-generated content can lead to duplicate or near-duplicate content across your website. When this happens, search engines will have a harder time determining which version to prioritize, which might result in canonicalization issues that jeopardize the visibility of your content in search results.

Striking the Balance: AI and Human Expertise

While AI can be a valuable tool at certain stages of the content creation process, it should supplement, not replace, human expertise. The best bet is to combine AI-generated content with human insight. In other words, let the AI tools do the mundane work and inject human creativity wherever possible. Here are some ways to strike that balance:

Content Strategy and Keyword Research

Human researchers and writers can in-depth keyword research that AI isn’t innovate enough to produce. This helps to ensure that your content aligns with both user intent and search trends. So before you bring AI into the mix, let the flexible, problem-solving human brains on your team handle the guiding strategy. This will help you generate content that is cohesive, on-brand, and resonates with your target audience.

Quality Control

Human editors bring an understanding of nuance, tone, and readability that AI just can’t replicate. Thorough editing makes your content original, engaging, and free from grammatical errors, which make it way more valuable to readers and search engines.

Authenticity

Humans have long been expert storytellers and naturally know how to inject authenticity into content—use that strength! Genuine, relatable stories and narrative methods of delivering information can resonate with readers on an emotional level that AI simply can’t manage.

Humans Know Humans

Human writers understand user needs, queries, and struggles, making them the perfect creator to craft content that actually addresses user concerns. Meeting user expectations enhances user satisfaction, and user satisfaction will always improve SEO performance.

Conclusion

While AI-generated content tools like WordPress’ Jetpack AI have their merits, we have to approach them with caution, especially when it comes to SEO. Relying solely on AI-generated content might save you time, but it’ll leave you with generic, unoriginal content that fails to engage users and meet search engine standards. If you want to achieve SEO success, a balanced approach that combines the efficiency of AI with the creativity and expertise of human writers is essential.

 

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Balancing AI-Driven Design with Human Touch in WordPress Development

Changes in the world of Artificial Intelligence (AI) are happening every day, giving developers the tools to automate laborious tasks and increase their efficiency. This is even true when it comes to WordPress design, which is particularly creative and, therefore, nuanced. This is why developers must ask questions like, are we losing human touch in web design and diluting user experiences?

In this blog post, we will take a look at why it is important to maintain a design process where creativity and people are put at the center when it comes to WordPress development. We will also discuss the challenges that AI-driven design faces and why it is important not to blindly rely on AI when it comes to website design.

ClickGiant is a leading digital marketing agency serving clients nationwide. Get in touch today to request a free site audit.

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Important Aspects of Website Design

To truly understand this topic, it’s first important to know what makes a good website. Developers spend a lot of time learning this very thing, and testing their theories in the real world. Some of the aspects they may look at are:

  • Usability: This encompasses intuitive navigation and layouts that won’t frustrate users.
  • Responsiveness/Mobile-Friendly Design: Websites need to look good, adapt, and work on every platform, including mobile, tablet, desktop, and even different browsers.
  • Page Load Speed: Nothing will kill your website faster than a slow loading speed. Not only will this affect the way you rank on Google, but it will make your user immediately leave, rendering all other efforts useless.
  • Accessibility: There are accessibility guidelines that developers may have to follow depending on where they are located, like the WCAG.
  • Content Hierarchy: Knowing what content is most important for users to know is an essential part of design and helps form the layout of each page.
  • Forms: These need to look good and respond appropriately.
  • Consistent Design: A developer needs to make sure that the design remains cohesive across the entire website.
  • Optimization: The overall performance of your website is important. Minimizing external scripts, streamlining code, and leveraging content delivery networks (CDNs) contribute to this.
  • User Testing: A developer should conduct user testing and reach out to UX designers to understand if the finished product works as intended.
  • SEO: Developers need to be aware of basic SEO concepts so the content is fully optimized and search engine friendly.

The Age of AI in WordPress Design

Artificial Intelligence has paved the way to a new future for development design by helping websites to remain optimized and managed. It can suggest layouts, color schemes, and even curate content. All of this is great for hitting deadlines quickly. But, when a developer or company relies solely on AI to make decisions and analyze their website for them, you lose the empathy, understanding, and humanity that good design relies on.

The Challenge of AI-Driven Design

1. Generic User Experience

Standing out online is imperative in a competitive world where everyone owns a website for their business. Unfortunately, this is where AI struggles. AI tools are very efficient, but they don’t cater to diverse needs or the emotions experienced by users browsing your website. When a personal or unique touch is missing, it can harm conversions and branding efforts, amongst other issues.

2. Loss of Brand Identity

Websites are the face of your company online, and therefore, they must have a unique brand identity that harmonizes with your business. AI alone cannot give you a unique design that reflects your brand’s values and essence. It also may not remain consistent in design across the board and could confuse users.

3. Ineffective Storytelling

Design is about telling a story to your audience. Good website design keeps visitors engaged by appealing to their emotions, which trained developers know how to do effectively. However, AI falls flat when it comes to capturing those nuances or visual cues that help people resonate with your business.

4. Challenges in Accessibility

Accessibility is an absolute must for users on your website. AI might not take into account all of the accessibility requirements your users need. This could end with websites that are clunky and hard to navigate.

The Human-Centric Approach

Having a person at the center of your website design is important, especially for the creative WordPress development. A developer can communicate with you to understand your needs as well as your ideal customer/client base profile. Balancing these two things, they can create a website that has depth, layers, and impact.

1. Understanding User Behavior

AI will never be able to think the same way a human can, which is why AI will never be better than your development team at understanding user behavior, interaction patterns, and feedback. Interpreting website use is more than just points of data; it is the psychology behind the way we all think.

2. Empathy and Emotional Connection

It can be argued that design is more about emotional connection than beautiful colors or images. AI cannot put emotion into its work, it cannot understand how a human feels, and cannot tailor an experience that makes the user feel something. A human developer can consider context, user intent, and emotions to deliver uniquely tailored experiences.

3. Innovative Problem Solving

If you’re looking to save time or create automated tasks, this is where AI tools will shine. Humans cannot crawl through information as fast as AI can, but it is a person that will see the need for this tool and understand where to best implement it. Human developers can approach design challenges with creative problem-solving skills–the AI will simply do what it is told to.

Striking the Right Balance

The future of WordPress development is about learning how to integrate AI into the process in a way that benefits both the user and the website owner. AI serves to enhance the process and save time for everyone involved. It is not advised to rely solely on AI during your website development, as it could actually hurt your business in the long run.

Conclusion: AI-Driven Design With Human Touch in WordPress Development

There are so many possibilities for adding AI to WordPress design in a way that will actually serve everyone. But keep in mind that you will need to keep a touch of human creativity in the mix to really have results. AI cannot understand the way humans work enough to place them at the center of design like a good developer should. It cannot understand emotions, behavior, and why the user might have a certain preference. Moving forward, we mustn’t try to eradicate developers in our rush to incorporate AI, as truly amazing website design will never be achieved without them.

If you need assistance with custom content that ranks and gets clicks, improves your brand’s exposure online, increases quality traffic to your site, and converts visitors into customers, contact ClickGiant today. We are a leading digital marketing agency serving clients nationwide. 

Request Free Site Audit

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