Voice search and content marketing are two interrelated concepts that have become increasingly important in the digital marketing landscape in recent years. Voice search refers to the practice of using voice commands to perform a search on a search engine, virtual assistant or smart speaker, while content marketing is the creation and distribution of valuable content to attract and engage a target audience.

Voice search has significantly impacted content marketing because it has changed the way people search for information online. Instead of typing in a search query, people are now asking questions using their voice, often in a more conversational tone. This means that content marketers need to optimize their content to match the way people speak, rather than just the way they type.

To do this, content marketers can use long-tail keywords and natural language in their content to increase the chances of their content appearing in voice search results. They can also create content that answers specific questions that people are likely to ask using voice search, as well as creating content in formats that are more easily consumed through voice search, such as podcasts and videos.

Use Conversational Language in your Content

When people use voice search, they tend to use more conversational language and longer search queries. This means that content marketers need to use more natural language in their content, rather than focusing solely on keywords.

Provide Clear and Concise Answers

When people use voice search, they are often looking for quick answers to specific questions. Content marketers can optimize their content for voice search by providing clear and concise answers to common questions related to their industry or product.

Use Structured Data in Content

Structured data can help search engines to better understand the content of a webpage and provide more relevant results for voice search queries. Content marketers can use schema markup to provide structured data for their content, including information about their products or services, reviews, and other relevant information.

Optimize Content for Local Search

Voice search is often used for local searches, such as finding nearby businesses or services. Content marketers can optimize their content for local search by including information about their location, hours of operation, and other relevant details.

Create Audio Content:

As voice search continues to grow in popularity, our content style and execution has to adapt. Google can now transcribe podcasts and videos embedded on your site. Are you producing them yet? Sharing them on your website? For SEO reasons alone, you should be transcribing them and publishing on your website before someone else puts it on theirs.

Overall, voice search and content marketing are two important areas of digital marketing that are constantly evolving. By staying up-to-date with the latest trends and best practices in both areas, marketers can effectively reach their target audience and stay ahead of the competition.