Google’s New VideoPoet AI: Turn Your Content into Video Marketing

Google's New VideoPoet AI: Turn Your Content into Video Marketing

Google is working on its latest AI development, VideoPoet, and while the full service is not yet available, there are two versions that marketers can take a look at: a research version and a demo. Both of these versions showcase and explain the technology online. 

Content is a massive part of any marketing strategy, but video has always been a marketing avenue that takes more money and time than, say, a Tweet or an Instagram image. VideoPoet aims to change that and make video marketing content for the web more accessible. In this blog, we will look at the new VideoPoet AI from Google, how it works, and why it will be a fantastic tool when it is released. 

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How Does VideoPoet Work?

VideoPoet can use the following ways to create videos:

Text-to-Video

First, the AI takes instructions like a playful cat chasing a light and understands the language by breaking it down into steps. The animal, what the animal is feeling, and what it is doing. It then spits out a video of the text. 

Image-to-Video

The AI will analyze the image you feed to it and what objects are in the image. It also looks for any underlying nuances like the feel of the image. Then, it uses its knowledge of movement and light to bring the image to life. 

Video Editing

This AI can make transitions seem smoother, cut parts to make the pacing better, and change the style and feel of a video. It should also be able to edit out background people or images you don’t want included. 

Stylization

If you can think of a specific artist’s style or theme, this AI can replicate it and add it to your video. It can do this even if you feed it text only. Think Van Gough or noir. 

Inpainting

VideoPoet can add back in what has been cut out of an image or remove what is a distraction. If you have a missing scene you want to be added in it can use the flow of the video to achieve this as well. Finally, it can interpret sketches and ideas and fill in the blanks to make it a finished video. 

Steps You Can Take to Complete a VideoPoet Marketing Video

When VideoPoet is completed and on the market, it will take a few steps to get the finished product that can educate your consumers or market to them. 

Step 1: Prepping your Content

To start, you prep VideoPoet with your writing and images from websites, e-books, blogs, product descriptions, and whatever you have on hand. It then analyzes the text and is able to extract the meaning and nuances. 

Step 2: Decoding the Story

VideoPoet aims to be a storyteller, and in marketing, telling stories is how you sell. It uses the knowledge you feed it to understand the brand’s background, the products, the consumers’ lives, and pain points. It identifies key themes and emotions to create visuals that bring your brand, services, and products to life. 

Step 3: Crafting the Visual Tapestry

Next, VideoPoet taps into its extensive library of video clips, images, and sound effects. It uses your content to select the right visuals and sounds to tell the marketing story it needs to in order to sell and educate consumers.

Step 4: Weaving the Narrative

VideoPoet doesn’t just show a slideshow of static images with a bit of text and sound. Instead, it uses algorithms to create transitions, dynamic camera movements, and manipulate images into different animations. 

Step 5: Adding the Finishing Touches

Once the moving image is created, VideoPoet adds sound. This could be effects, music, or even realistic voiceovers. These voiceovers can be translated into different languages, which is great for websites that cater to people all over the world. 

So, What Sets VideoPoet Apart?

There are plenty of quick and easy video creators now that you can use for marketing with static slideshow capabilities. VideoPoet is hoping to take this to a whole new level with dynamic video.

  1. AI-powered Storytelling Magic: Currently, there are plenty of video tools that keyword stuff with robotic-sounding scripts. The nuance simply isn’t there. VideoPoet hopes to change that. 
  2. Stylistic Shapeshifter: As a brand or marketer, you can come up with a goal for your video. Maybe you want something to playfully explain a product or showcase something sleekly. VidePoet will be able to do both, showing you different options and matching the way you want to tell your story. 
  3. Beyond Basic Editing: Editing software is time-consuming and expensive. VideoPoet aims to cut out editing altogether and create a done-for-you video with transitions and camera angles ready to go. 
  4. Cut Down on Hires: These videos won’t need actors, light and sound engineers, animators, camera operators, or writers. The videos will even be able to showcase different facial expressions and emotions. 
  5. Democratizing Video Marketing: Video creation is expensive, and whilst creating something completely unique with professional writers is out of most budgets, a simple video shouldn’t be. VideoPoet levels the playing field, giving everyone access to video marketing. 

Why Video Marketing?

Google knows a thing or two about marketing and what gets people to convert. It’s in their best interest to know this as companies use their platform for search ads all the time. So, if they’re creating an easy way to create video, there has to be a good reason, right? In fact, there is. 

Video shakes things up; there is an 84% engagement rate compared to 10% for written content. The human brain enjoys short-form video, which is why apps like TikTok are doing so well. Video also improves retention rate by evoking emotions that connect to a viewer on a deep level quickly. Some SEOs even argue that websites with video embedded within long-form content will reach the first page of Google more often. This could be due to bounce rate, as viewers are more likely to stay and watch a video on a site over reading text, but it could be Google’s algorithm favoring video, too. Video also reduces customer support costs by answering questions before the potential lead needs to contact you. 

Why Repurposing Content for Marketing Works

Repurposing content for marketing and SEO is a powerful strategy that can save you time, money, and effort. No matter how big VideoPoet gets, the written blog posts and website content you have created with nuance and care are what will feed the AI to create the videos you want to put out into the world. So, written content will always be the home base. But every piece of content you create is done so with time and money, and not every member of your audience or clientele is going to read a blog post, a Tweet, or an FAQ on a website. We all consume information differently, which is why, as a company trying to engage with its audience, you need several modalities. Video is one of them. 

When it comes to SEO, search engines love fresh content or content that has been highly engaged with. If you can take a piece of content that has done well as a blog post and turn it into a video, you can achieve both of these goals at once. Staying fresh and constantly updating your content keeps your brand and services relevant and at the forefront of people’s minds, so when they think of your service or product, they think of you. 

VideoPoet AI: Why Content Matters  

Google’s VideoPoet is poised to make video marketing even more accessible to companies all across the web. But, having the content to put into the AI is where marketers will need to begin. AI also lacks the nuance and care that professionals who understand marketing have. Once VideoPoet hits the market, it will be imperative that there is a professional vetting and editing the content it produces. 

If you need assistance with custom content that ranks and gets clicks, improves your brand’s exposure online, increases quality traffic to your site, and converts visitors into customers, contact ClickGiant today. We are a leading digital marketing agency serving clients nationwide. 

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