Expert Tips for Implementing AI Marketing Automation

Expert Tips for Implementing AI Marketing Automation

Automation has always been a big part of making online advertising and content creation easier because manually maintaining social media, websites, and ads is time-consuming and not the best way to go about building an audience or achieving conversions. With Artificial Intelligence (AI), marketing efforts can be automized using algorithms and machine learning, so changes can be made in real-time and adapted. This new, exciting way of automation in marketing can change how businesses get leads and grow online. In this blog, we have put together some expert tips for implementing this strategy for your business online. 

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Benefits of Incorporating AI into Automation Processes

There are many reasons that businesses might use AI to automate marketing, here are just a few:

  • Enhanced Personalization: AI can help marketers create very personalized ads and target the perfect consumer/lead. It does this by looking at user behavior.  
  • Improved Efficiency: Automation saves time and money, as AI is very good at repetitive tasks and gathering large amounts of data. This way, teams can spend more time on strategy.
  • Data-Driven Decision Making: AI makes decisions based on data, not opinion, and can look at massive amounts of data that would take a marketing professional much longer. Decisions are made based on this massive amount of data, making automation more accurate. 

Step By Step for How to Implement AI in Marketing Automation

There are several things you need to do to prepare for AI automation and keep it running smoothly. Check out our step-by-step guide below to help you on your way:

Step 1: Craft Marketing Goals

It starts with understanding what exactly you are trying to achieve by automating your marketing efforts with AI. A clear goal, such as a certain conversion rate or customer retention rate, is best. 

Step 2: Assess Your Current Marketing Strategy

Look at how you are currently marketing. Where are the weaknesses in your approach? How can AI supplement what you are doing already or do it better? What repetitive, manual tasks can be replaced by AI so efforts can be funneled elsewhere? By knowing how you are currently going about your marketing efforts, you can make precise changes that will not send you backward. 

Step 3: Choose the Right AI Marketing Automation Platform

There are a lot of platforms out there that promise to help with marketing automation. Finding the right one for you will likely take time and research. By knowing what gaps you are trying to fill with AI automation, the right tool will be easier to find. Later in this blog, we outline some to take a look at. 

Step 4: Start Simple

Before making massive changes to the way you advertise, start using AI for simple tasks, like email marketing segmentation or social media scheduling. Measure how well this is going and if you think AI will work for you long term. 

Step 5: Pilot Implementation

Start with pilot implementation for larger implementations of AI by setting goals, setting a deadline, etc. Then, gather feedback, address issues, and refine your approach. 

Step 6: Collect and Clean Your Data

Data is what makes AI marketing automation so powerful. Therefore, your data needs to be up-to-date and accurate at all times. You can invest in data management tools or cleanings to keep the quality of your data at its best. 

Step 7: Set Clear Data Privacy Guidelines

There are lots of data privacy regulations that are very important to pay attention to. You can start by looking into GDPR and CCPA. Create clear data privacy guidelines for your business so you are following regulations and being ethical with AI. 

Step 8: Leverage AI for Personalization

Personalization is a massive draw for marketers using AI. Being able to target ads to personal preferences and behaviors in real-time is too good to pass by. AI personalization can be used for product recommendations, ads, and even customer service interactions. 

Step 9: Continuously Monitor and Optimize

When using AI, you will need to monitor the automation process to make sure everything is working as intended. By watching the AI closely, you can make adjustments quickly and use the data it gives to make improvements.

Step 10: Scale Gradually 

Once these things are successful, you will need to scale up your campaign gradually. 

Step 11: Work with Marketing Experts

If you don’t have anyone who is an expert in marketing on your team you will likely need to outsource an expert. Marketing takes experience and knowledge to do right, especially with AI, where ethics are a big concern. 

Step 12: Ongoing Learning

AI in marketing is changing constantly, so it’s important to stay up-to-date with what changes are happening so you are using the right tools for your business. 

Tools to Use for AI Marketing Automation

There are lots of tools for AI marketing automation, below we have put together some to research:

Tool Name Description
Salesforce Einstein This is an AI platform that has a CRM system. You can lead score, gather predictive analytics, and create personalized marketing campaigns. 
Adobe Marketo Engage This is cloud-based marketing that uses personalization to gather leads. This has real-time optimization and AI customer segmentation. 
HubSpot This is a popular CRM and platform that uses AI to predict lead scoring, create chatbots, and help with social media. 
Pardot This is a B2B marketing automation platform that uses AI to find and nurture leads and track your customer interactions. 
Eloqua This is another B2B marketing automation platform with AI features that include lead scoring, account-based marketing, and real-time optimization. 
Invoca This allows for call tracking and analytics using AI. Using Invoca, you can gather information on customer conversion, find conversion opportunities, and improve call center performance if applicable. This is an advertising platform that optimizes campaigns using data analysis, audience identification, and personalization. 
Drift Conversational marketing is another important way to automate marketing. This platform uses AI for chatbots and live chat tools to have conversations with your customers and help close deals. 
Crystal This is a personality assessment platform using AI to learn customers’ communication styles in order to convert and create better marketing campaigns that are very personalized.

Implementing AI Marketing Automation in Your Business

Using AI marketing automation can really improve your efforts to gather leads and engage better with your audience. This will always achieve better outcomes, not just for your business but for your customers, too. 

If you need assistance with custom content that ranks and gets clicks, improves your brand’s exposure online, increases quality traffic to your site, and converts visitors into customers, contact ClickGiant today. We are a leading digital marketing agency serving clients nationwide. 

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