Artificial Intelligence (AI) has been around for decades. It’s advanced rapidly in recent years with its mainstream applications in various fields—including content creation. However, as AI-generated content becomes more omnipresent, it faces several critical challenges that we’re already beginning to see the effects of. One of the most pressing issues is the danger of data cannibalism. Essentially what happens is that as more people use AI to generate content, AI tools trained on open-source data will absorb an increasing amount of that AI-generated content into their systems, thereby reducing the human element that is essential to high-quality creations. In this blog post, we’ll explore the potential pitfalls of AI in SEO content creation, highlight the challenges that businesses and content creators face, and offer some solutions to help mitigate these problems.
AI’s Shortcomings
One of the significant drawbacks of AI-generated content is that it lacks creativity, uniqueness, and a human touch that connects with readers. Sometimes, it also just struggles to accomplish certain tasks for reasons even experts struggle to articulate. That’s why it’s essential to be careful when using AI in content creation as it may adversely affect its quality.
For example, since entering into mainstream art realms of conversation, AI-generated images have struggled with rendering certain visual phenomena, such as human hands, in a realistic and natural way. The results are often uncanny and clearly produced by a non-human intelligence. If an AI tool relies on content that’s free and open to use on the internet, these poorly crafted AI-generated images (with elements like seven-fingered hands) are often added to the AI system’s data pool, causing it to suffer. When an AI system is trained on false or inadequate data, it will only produce repeated, flawed outputs.
How to Avoid the Pitfalls
Like all tools, AI can be extremely effective when wielded by a skilled and well-informed user. In that regard, AI isn’t hopeless, it just needs to be used responsibly. There are plenty of ways to leverage the strengths of AI content creation without suffering its weaknesses.
Use Sparingly
One potential solution to mitigating the problem of poor AI-generated content is to use AI tools sparingly. Limit their use to help with specific points that you may find tricky or require additional support. Avoid relying heavily on AI tools to create the central crux or bulk of your content. Instead, use them as a supplementary tool to enhance your content. This will ensure that you maintain a human element within your content, leading to more engaging, unique, and well-researched content.
Educate Yourself
Another way to improve the quality of AI-generated content is to be knowledgeable about the AI tools you’re using. Understand their development, the data they’re trained on, and the techniques they use to develop content. Just like analyzing a piece of text for things like bias and credibility, you can learn about the company or institution responsible for an AI tool to better understand its goals and constraints. Determine if they are using open-source data or a highly selective dataset. Additionally, ascertain whether there is any human oversight in their training, or if they’re merely allowed to develop algorithms with limited input. Knowing this information can help you use AI tools better and choose the appropriate one for your content creation needs.
Hire Experts Like ClickGiant
Lastly, a practical approach to dealing with the challenges in AI-generated SEO content creation is to hire SEO experts to assist you. These professionals already have a wealth of knowledge and experience in creating high-quality content, and they’ve long been at the forefront of learning how to leverage AI tools in their work. They have the expertise to ensure that the content meets its objectives, is engaging, and is of high quality while also avoiding the potential pitfalls associated with AI-generated content.
The Takeaway
The use of AI in content creation brings about many advantages—it saves time, money, and sometimes even things like writer’s block. However, its integrity is being threatened by data cannibalism, which can result in poor-quality outputs. To mitigate this problem, it’s crucial to limit the use of AI tools, understand the AI tool you’re using, and hire experts who have training in SEO content creation. Adopting these approaches ensures the production of high-quality, engaging, and unique content that delivers the intended outcomes of your SEO strategy. While AI tools are an excellent resource, over-saturating content creation with it is a cycle that can get out of hand quickly. Be sure to approach AI-generated content creation with diligence, care, and a judicious eye.
Looking for custom digital content that gets clicks, improves your brand’s exposure online, increases quality traffic to your site, and converts visitors into customers, contact ClickGiant today. We are a leading digital marketing agency that can use the cutting edge of AI to help you.
