SEO Trends for Dentists in 2024

ClickGiant has been helping dentists find new patients and the other way around since 2010. SEO trends for dentists along with every other business, ever changing, but some of the most important trends to look at now are:

Voice search: Voice search is becoming super popular, so you’re definitely going to want to optimize your dental website for voice search. This means using natural language keywords and phrases in your content. An example would be, instead of just optimizing your site with “Dentist Charleston, SC”, you would also have content such as “Have you been searching for the best dentist in Charleston and come up short?”

Local SEO: Local SEO is still important for dentists and every other type of local service. Obviously, most people search for dentists online based on their location. Make sure your Google Business profile is complete and that you have recent reviews.

Video content: Video content is becoming increasingly popular, so it’s a good idea to create and share videos on your dental website and social media channels. This can help build awareness, attract potential patients, and build trust with existing.

Google Ads: Yes, they’re more expensive than they were 10 years and yes, they’re still effective. Let’s say each click for “dentist near me” costs $10. It takes 3-4 clicks to get a lead and 3-4 leads to land a new patient. You wouldn’t pay $160 for a new patient?? The lifetime value of that patient might be $15k.

Tips for Dentists who want to improve their SEO:

Don’t just use relevant keywords throughout your website content, use natural language around your keywords. Simply having “Invisalign Charleston, SC” on the page is probably not going to be enough. How long have you been working with Invisalign? How many patients have you helped with Invisalign? What are the pros and cons to using Invisalign? Talk about your dental expertise!

Build out full pages on their own url’s for top searches. Simply having “Invisalign” listed as a bullet point on the services page or even worse, the home page, isn’t going to cut it. When you build out a page for a service, Google and the visitor (potential patient), will take you more seriously. The next level would be build an entire site to talk about Invisalign in a market.

Optimize your title tags and meta descriptions. Your title tags and meta descriptions are the first things that people see when they search for a term on Google. Make sure they are clear, concise, and relevant to the search term and aren’t redundant throughout the site. Internal competition of keywords and pages leads to cannibalization of authority for all of the pages.

Keep your dental website up-to-date. Google rewards websites that are regularly updated with new content. Make sure you’re adding new content to your website on a regular basis. We like to use keyword tools to look at longtail versions of how people search. For example, if we find “What are the most popular colors for braces right now?”, we know what the title of our next blog is going to be.Track your progress.

Use an SEO tracking tool like SEMrush or Rankranger to track your progress and see how your efforts are impacting your rankings. They will show you the exact spot you rank for a keyword and how often that term is searched each month.

Live Ranking Dash example from ClickGiant

Top keyword searches for dentists right now

dentist near me
best dentist near me
affordable dentist near me
Invisalign dentist near me
braces near me
teeth whitening dentist near me
dental implants dentist near me
root canal dentist near me
wisdom teeth removal dentist near me
cosmetic dentist near me
family dentist near me

These keywords are all related to finding a dentist, and they are all searched for by people who are looking for dental care. By optimizing your website for these keywords, you can improve your chances of being found by potential patients when they are searching for a dentist online.

Hopefully, these dentist SEO tips will help you rank a little better in your market so you can build your practice. If you’d rather we help you instead so you can concentrate on making great smiles… well, that’s okay also.

ClickGiant has been helping Dentists rank higher and increase patient intake numbers since 2010. Get in touch today for a free audit and strategy.