In today’s fast-paced world, collaboration is key to accomplishing more in the workplace. In all industries, meetings, discussions, and brainstorming sessions are essential for the success of any marketing project. However, note-taking can be a major distraction that takes away from the creative process. While some content may already be written down for later reference, a truly valuable meeting will be full of unplanned discussions that you’ll want to make note of.
This is especially true in highly creative collaborative industries like marketing. This is where speech-to-text APIs can come in handy. How can you best leverage these AI tools in your creative workplace? The experts at ClickGiant have already been using AI assets to provide their clients with innovative SEO content, but now we’ve put together a guide to pass on some tips.
The Origins of Speech-to-Text Technology
Speech-to-text is a pretty well-established and reliable technology, but it’s come a long way from its inception. Since the 1950s, when the Audrey system first learned to recognize spoken digits, to the huge success of Dragon Dictate in the 90s, and the current ubiquity of Siri and Alexa, we’ve been talking to AI for a while.
But at the very cutting edge, programs like Otter.ai, Fireflies.ai, Rev, and Dialpad have married technology with intuitive user interfaces to produce workplace tools that save us loads of time, effort, and money. Some of the benefits are readily apparent, but are you getting the most out of these tools?
Tips for Using AI-Driven Speech-to-Text Tools
Programs like Otter.ai have made it easy for users to dictate spoken words and transcribe them into text. This technology has proven to be a reliable tool to facilitate and enhance communication and collaboration in the workplace. Here are some ways speech-to-text APIs can help in the marketing industry:
Save Time and Improve Efficiency
Instead of scrambling to take notes throughout a meeting, speech-to-text APIs transcribe spoken words in real time. This saves time and enables team members to keep up with the flow of the conversation. This way, you can focus on the discussion itself rather than worrying about taking down quotes or key takeaways.
Improve Accuracy
With speech-to-text technology, you can avoid the issue of misinterpreting notes. This is especially important in the creative industry, where concepts and ideas need to be accurately captured and communicated. Marketing that focuses on generating SEO content must be exacting in its wording. Speech-to-text APIs that are driven by AI can provide precise, accurate transcripts of meetings, discussions, and brainstorming sessions.
Better Accessibility to Information
When all the discussions are transcribed and distributed across the entire team, everyone has easy access to the information whenever they need it. And while you might be as diligent as possible when you’re taking notes, errors or missed words are inevitable. With speech-to-text tools, you don’t have to worry about missing points or forgetting key discussions. This way, it’ll be easier to revisit ideas from previous discussions and keep track of all the evolving perspectives.
Collaboration Across Time-Zones
In the modern marketing industry, especially since the rise in remote work, team members are often situated in different time zones. Through speech-to-text technology, it is easy to record and share meeting notes with colleagues who could not attend the meeting. This ensures that all team members are unified in their thinking and that no one is left out of important discussions.
Fast and Efficient Research
To produce effective SEO content, research is often necessary. Speech-to-text APIs can help expedite the research process by transcribing audio or video recordings of research sessions. This improves the speed and accuracy of the research process, enabling the marketing team to deliver results more efficiently. Long story short, you can let your creativity and innovation run as fast as you’re able to talk through the ideas and not worry about missing any brilliant nuggets.
The Bottom Line
Speech-to-text APIs have revolutionized the marketing workspace and helped enhance the workflow of teams. By minimizing distraction, and improving accuracy, accessibility, and efficiency, speech-to-text technology enables teams to work more collaboratively and efficiently. With apps like Otter.ai, you can improve collaboration in your marketing team and deliver better results quickly and efficiently.
Looking for custom digital content that gets clicks, improves your brand’s exposure online, increases quality traffic to your site, and converts visitors into customers, contact ClickGiant today. We are a leading digital marketing agency that can use the cutting edge of AI to help you.
