In our last post in this series, we discussed the Google Knowledge Panel and how it can positively affect a small business’s SEO. Now that you know a little more about the current architecture of Google Search results and how Google uses Knowledge Panels to optimize the user search experience, let’s discuss a tool that plays a part in generating the Knowledge Panel: Google My Business.
What’s the difference between SEO and content marketing, and which is right for your business? Before we get carried away and make you think we’re some kind of tease, we’ll just put it out there. It’s a trick question. In today’s digital marketing landscape, where black hat SEO strategies have fallen by the wayside, there is no room to think of SEO vs content marketing. Instead, these are two faces of the same coin.
When it comes to local SEO for a small business, it can be easy to get pulled under the virtual ocean of search results. If your business isn’t riding the Google wave, it will almost assuredly sink. With its ever-changing applications and algorithms, Google can make it difficult for small businesses to stay afloat.