A Guide to the OpenAI GPT Store for Marketing

openai gpt store

It’s not easy to stay one step ahead of competitors, especially now that AI can do things much faster than the average person. That’s why it’s so important to keep up with the latest tools that marketers may use to help their businesses. A recent launch to watch out for is OpenAI’s new GPT Store. Although it is not entirely fleshed out or as robust as a marketer might dream, it is still a fantastic resource to explore. 

In this guide, we will take a look at what GPTs are, how to navigate the store, and how they can help you in your marketing journey. We’ll also address potential concerns so you can make the best decision for your business strategy.

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What Are GPTs?

GPTs are short for Generative Pre-trained Transformers. They are a language model that uses AI to train on massive sets of data, including text and code. These models can create text, translate languages, and write content (which often needs some updating once complete).

GPTs are not really the tools they claim to be. Usually, they are instead assistants who support you, understand what you are trying to accomplish, and have some understanding of the subject. Because of this, you can get tasks done much faster than you used to. 

How to Find GPTs in OpenAI’s Store

OpenAI GPT Store has many GPTs to browse through, mostly created by the community, but some by OpenAI itself. When beginning your search, it’s best to hone down on the things you are struggling to complete in a timely manner. Below are some ideas:

  • Keyword search: Think about what you may be looking for, for example, Tweets for your upcoming content calendar. Then, use keywords like “Social Media” or “Content for…” to find the right tools. 
  • Explore categories: Or you can go to the category most relevant and just take a look to get an idea of what is available. Such as “Writing” or “Research and Analysis.”
  • Read reviews and ratings: Always read the reviews and ratings before using a tool. As these are tools created by the community, you cannot ensure they are made using best practices or that the creator even had a complete understanding of the industry/niche for which the GPT is created. 

Best GPTs for Online Marketing Experts

Currently, there are a few note-worthy GPTs on OpenAI’s store to look at and see if they might work to streamline your processes. It’s important to remember that these tools often guess at keywords and do not use data to back up their findings. These tools are a good starting point but no substitute for an expert who has studied the field of marketing, copywriting, and SEO for years. 

Name Specialty Description
SocialNetworkGPT Social media marketing Crafts winning social media strategies, generates engaging content
CopywriterGPT Ad copywriting & viral marketing Creates compelling ad copy, develops attention-grabbing headlines, suggests viral strategies.
SEO Assistant Keyword research & optimization Identifies relevant keywords, creates optimized content, analyzes competitor pages.
Search – Your market research companion Content marketing strategy Assists in finding niches in business, can help you find the right audience so you know who to target.
Whimsical Diagrams Market analysis & research Can help create customer journey mapping, campaign management, sales funnels and more
Branding GPT Brand development & management Helps in crafting brand identity, advises on brand positioning, and can create logo concepts.

What Are Reasons You Shouldn’t Use GPTs?

GPTs are a great tool to make work processes that much faster, but there are plenty of drawbacks. Here are just some:

  • Limited creativity: GPTs completely lack creativity. This becomes very obvious if you go to a system like Gemini or ChatGPT and ask it to write the opening of a story. It will sound stilted, wordy, and robotic. It lacks nuance, but it works great for offering ideas and foundational aspects of content. 
  • Accuracy and bias: GPTs are actually not that accurate as they are not experts in every field. They are also trained on content and data that already exists and may hold a bias (there is plenty of information online already that isn’t factual, but actually opinion, for it to pull from as fact). Always fact-check. 
  • Ethical considerations: There are ethical concerns about AI-generated content. You must be transparent when using it, which could put off potential leads who are looking for a human touch and not more robotic systems. 
  • Not very knowledgeable: AI isn’t an expert in what it is trying to perform. It is an expert in understanding what you are asking and trying to spit out a response that matches. This is important to remember. Always take what the creator says the GPT can do with a grain of salt.

In Conclusion, The GPT Store Is All About Possibility 

OpenAI’s GPT Store has incredible possibilities. In the future, AI may become better at factual information and creativity. Although that time isn’t now, using GPTs as an assistant will make processes faster and more enjoyable. Imagine handing off all the boring parts of your marketing process to an AI and diving into the more creative aspects with plenty of time to spare. This new store will hopefully open avenues for smaller businesses to get ahead by cutting cost and time and allowing AI to grow into the potential it has to be the perfect assistant. 

If you need assistance with custom content that ranks and gets clicks, improves your brand’s exposure online, increases quality traffic to your site, and converts visitors into customers, contact ClickGiant today. We are a leading digital marketing agency serving clients nationwide. 

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