How Relying on WordPress’s Jetpack AI May Impact Your SEO Strategy

Geometric pattered letters spelling out "SEO"

In the dynamic world of content creation and SEO, the integration of Artificial Intelligence (AI) has seemed like a miraculous revolution. Tools like WordPress’s Jetpack AI are alluring, with their promise to automate the blog writing process and save us all time and effort. This prospect of convenience may be tempting, but smart, responsible content creation means that we need to think about the potential ramifications of easily-produced blog content. Here, we’ll discuss the potential drawbacks of relying solely on Jetpack AI for blog content and discuss why this approach is not ideal for your SEO efforts.

The Shiny Temptation of AI-Generated Blog Content

AI-powered tools—like Jetpack AI—are designed to churn out content quickly and efficiently. These tools analyze data from across the internet, mimic human language and grammar patterns, and produce readable text. Sounds great, right? It’s an appealing proposition, especially for businesses looking to maintain a steady content stream without the time and financial investment that traditional scratch writing requires. But artificial intelligence is just that—artificial. It can recognize and mimic patterns, but it relies entirely on external data. This can cause a variety of issues in practical applications.

AI Writing: The Cons

While the prospect of AI-generated blog content is enticing, we already know that SEO success goes beyond simply populating your website with text. SEO requires a strategic approach that considers not only the quantity and placement of keywords, but also the quality, relevance, and user engagement of the content itself. The words on your website have to mean something—SEO sometimes struggles with that. There are a variety of reasons—both philosophical and practical—why relying solely on Jetpack AI for blog content may not align with an effective SEO strategy. Here are a few of the most important to consider:

Unoriginal Content

AI-generated content often lacks the human touch that makes content engaging and authentic. When content lacks originality, you lose engagement with your readers, or you become indistinguishable from competitors in their eyes. In the eyes of search engines, this can be interpreted as low-quality or even “spam” content, which can definitely hurt your search rankings.

Keyword Stuffing and Unnatural Language

AI-generated content might fall into the trap of keyword stuffing: packing as many instances of a keyword into a piece of text in a transparent bid to manipulate search engines. This usually results in unnatural language that can be wildly off-putting to readers. As the digital world becomes inundated with AI-generated content, readers are already beginning to avoid search results that sound automated.

Lack of In-Depth Research

Effective content requires thorough research and a deep understanding of the topic at hand. Because AI tools aren’t capable of critical thinking, they can’t produce content that is thoughtful or in-depth. They can present information, but they cannot reason or distinguish what makes a piece of information more or less insightful. They cannot improvise or determine nuance, so while they may generate relevant content, they’re not great at offering comprehensive answers to specific questions.

Increased Bounce Rate

High-quality content keeps users engaged and encourages them to explore your website beyond what initially brought them there. If AI-generated content fails to meet user expectations or doesn’t read smoothly—and that’s often the case—visitors will bounce quickly from your site. A high bounce rate can signal to search engines that your content is irrelevant or not valuable, impacting your rankings.

Duplication and Canonicalization Issues

AI-generated content can lead to duplicate or near-duplicate content across your website. When this happens, search engines will have a harder time determining which version to prioritize, which might result in canonicalization issues that jeopardize the visibility of your content in search results.

Striking the Balance: AI and Human Expertise

While AI can be a valuable tool at certain stages of the content creation process, it should supplement, not replace, human expertise. The best bet is to combine AI-generated content with human insight. In other words, let the AI tools do the mundane work and inject human creativity wherever possible. Here are some ways to strike that balance:

Content Strategy and Keyword Research

Human researchers and writers can in-depth keyword research that AI isn’t innovate enough to produce. This helps to ensure that your content aligns with both user intent and search trends. So before you bring AI into the mix, let the flexible, problem-solving human brains on your team handle the guiding strategy. This will help you generate content that is cohesive, on-brand, and resonates with your target audience.

Quality Control

Human editors bring an understanding of nuance, tone, and readability that AI just can’t replicate. Thorough editing makes your content original, engaging, and free from grammatical errors, which make it way more valuable to readers and search engines.


Humans have long been expert storytellers and naturally know how to inject authenticity into content—use that strength! Genuine, relatable stories and narrative methods of delivering information can resonate with readers on an emotional level that AI simply can’t manage.

Humans Know Humans

Human writers understand user needs, queries, and struggles, making them the perfect creator to craft content that actually addresses user concerns. Meeting user expectations enhances user satisfaction, and user satisfaction will always improve SEO performance.


While AI-generated content tools like WordPress’ Jetpack AI have their merits, we have to approach them with caution, especially when it comes to SEO. Relying solely on AI-generated content might save you time, but it’ll leave you with generic, unoriginal content that fails to engage users and meet search engine standards. If you want to achieve SEO success, a balanced approach that combines the efficiency of AI with the creativity and expertise of human writers is essential.