It’s said that humans form first impressions of others in as little as seven seconds, but when people are browsing online, you only have three seconds to hook them. Optimizing your website with these top home page SEO content tips can help you rank higher in the SERPs, draw in more leads, and convert them into customers.

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Strategic Keyword Selection

If you want your homepage to show up in Google you must target the right keywords and incorporate them into your content. However, there are a number of pitfalls when it comes to selecting and using keywords. The biggest traps are keyword stuffing and poor selection.

How to Select Keywords

Ideally, you will target one to two main keywords on your Home page. To start your keyword research, consider what your core offering is. If you could describe your offering in a few words or less, what would you choose? Use this to serve as a “seed keyword” in a keyword research tool.

For instance, an ecommerce pet store might consider keywords like “pet products”, “pet store”, “pet supplies” for their home page. You will be using other landing pages on your site to target more niche keywords. In the pet store example, they might have several product collection pages to target niche keywords like “cat products”, “dog products”, etc.—rather than attempting to target all of these on the home page.

The main idea for your home page is to target a broad keyword that encompasses your core offering. Be mindful of search volume and competition levels, and select 1-2 keywords as your main focus for your home page.

Where to Place Keywords

One thing you absolutely do not want to do is spam your keyword all over your home page. This is what is known as keyword stuffing, and it can do more harm to your site than good. Here are a few good places to incorporate your keyword(s) on your home page:

  • In your title tag
  • In your H1 tag
  • In your meta-description
  • In your introduction paragraph
  • 1-3 times in the body of your content

Write Engaging and Targeted Copy

Be selective with your copy. You don’t want to throw together a bunch of text on a page just to reach a specific word count. Nor do you want to go on about yourself or every single offer you have.

Select the tone you want to address your target audience with and be consistent. The goal is to answer any questions that readers would have by coming to your site and selectively share how your products and services can help.

Here are some general guidelines for your Home page copy:

  • 300+ words
  • Include a strong CTA near the top of the page
  • Consider creating sections to promote other important areas on your site, and link to corresponding pages
  • Incorporate your keyword 1-3 times in the body content, avoiding keyword stuffing

Clean, Eye-Catching Design

Your homepage is like your living room. It should be inviting, visually pleasing, and well-organized. If your design is poor or your site doesn’t load quickly, it may scare users off—and if they bounce away, that is a poor signal to search engines.

You want to design your page in a way that isn’t overwhelming but encourages people to stay and look around for a while. This means not overcrowding the page with text, including visuals that support your message, and ensuring your site is easily navigable.

Your design should also be streamlined to help ensure seamless experience on both mobile and desktop. Avoid overloading your home page with large images or videos, as these can slow your page load speed down.

Build Trust with Testimonials

Once you’ve caught your visitor’s eye and laid out what you have to offer them, it’s time to focus on building a relationship. Believe it or not, the best way to convert is not through creating false urgency and limited-time offers, but through trust and proving you’re there to serve your audience quality content.

That’s why you need to dedicate a portion of your home page to testimonials, reviews, and social proof. This will ease readers into knowing your products or services have already improved lives.

Include a Strong Call to Action

Near the start of every adventure story, the protagonist is pushed into their journey with a strong call to action. Think of your audience members in the same light. They’re all on a journey, they have questions they need to be answered, goals to achieve, and you have the answer. Let them know you can help them by crafting powerful CTAs that encourage them to take the next step on their journey.

Powerful CTA Placement

A call to action won’t be effective if the reader isn’t ready for it. That’s why thinking through the timing and placement of your CTA is crucial.

Where to place CTAs:

  • Near the top of your homepage after an attention-grabbing headline.
  • After a subheading revealing your spectacular offer.
  • In the middle of the page to encourage visitors to keep scrolling.
  • At the end of your page, encouraging visitors to seal the deal.

Need Help With Your Site’s SEO?

Home page SEO is only one part of the puzzle. What’s your game plan for the rest of your site?

ClickGiant is a leading SEO agency serving clients nationwide. Get in touch today to request a free site audit.

Request Free Site Audit