Project Magi from Google: How to Adapt to the Future of SEO

Project Magi from Google

Google has announced a new project called Project Magi, which has been tested across 1 million users since May 2023. It’s expected to be released further to 30 million users by the end of 2023. Google Magi is an artificial intelligence (AI) powered search engine that boasts the ability to give users a more personalized conversational experience.

Of course, this new development will impact the world of SEO massively, leading many experts to speculate on how they might adapt once Google Project Magi takes over as one of the largest search engines.

In this blog, we will go over what Project Magi is, how it differs from search engines available today, and how SEO professionals can adapt to create the best content for their users.

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What is Google’s Project Magi?

Google is currently working on Project Magi, a new conversational-style AI-based search engine. Although it has yet to be released, it has the potential to completely change the way users search for information and interact with it.

The amazing thing about Google’s Magi is its ability to understand the context of search queries so that the results you receive will be far more personalized. It will also be able to provide images, videos, and other multimedia content to give a more immersive experience.

Project Magi VS. Traditional Search Engines?

There are a few differences in the works for this unique search engine, but the main change is AI. Right now, traditional search engines work by crawling the web and indexing content. Once indexed, the content is ranked based on certain factors, and the search engine makes a guess as to what content is more relevant for someone plugging in certain keywords. Because Project Magi will use AI, it will be able to understand context and give more accurate results.

Another stand-out difference will be the way you talk to Google Magi. Unlike traditional search, where you place a few words into a search bar to find roughly what you are looking for, Magi will have a conversational style and use much more NLP.

How Will Project Magi From Google Change the Way We Search?

This new search engine will have a chat-like interface, similar to ChatGPT. Unlike traditional search engines, where you plug a few keywords into a search bar, you can go back and forth with the AI. And just like Alexa, you can use everyday language to find things.

However, unlike any search engine before, Project Magi will be able to remember your search queries, the content you enjoy, and what you found useful, then use that information to get you better results the next time.

Another cool feature to watch out for is shopping. Instead of searching for new laptops and going to the websites suggested, then searching through that website, you can have a conversation with Magi about what sort of laptop you are looking for, and Magi will find the most relevant item. Then, you can pay for it right from the search engine itself.

How Can SEO Professionals Adapt to Project Magi?

There are plenty of things that an SEO professional can do to prepare for Google Project Magi so their content isn’t left in the dust.

First, there will still be a push to create high-quality content relevant to the search terms. This will become even more important as AI can identify this quality content much easier than current search engines. So, as ever, you must create relevant content that is better than what is already out there to compete.

Secondly, there will be a bigger push to optimize content based on natural language processing (NLP) over stiff keywords. If your keywords are conversational and easy to read, they will be picked up more readily by the AI and delivered to the user.

Thirdly, there will be a move away from lots of text and towards more visually interesting aspects. Using relevant images, videos, and multimedia on your pages will yield better results. Although this is currently the case, there will be a heavier leaning on this for Google Magi.

Some things will stay the same. Below is a list of common SEO tactics that won’t change:

  • SCHEMA. SEO professionals will still use structured data markup to give the search engine the most information possible.
  • Rich Snippets. Rich snippets are the clips that Google takes from content on a page and shows on their search results. These snippets will still be useful for Project Magi.
  • Staying Up-to-Date. Magi, like any other search engine, will require SEO professionals to stay constantly updated with its changes to create the best content possible for its users.
  • Technical SEO. SEO professionals will still need to optimize their websites for technical SEO, like speed.

When Will Project Magi be Released?

This new AI-powered search engine has already been released as of May 2023 to 1 million users. Project Magi will be released to more users (30 million) at the end of 2023. There is no official date yet for when Project Magi will be available to the masses, but Google hopes to make it available as soon as possible.

Will Project Magi Replace Traditional Search Engines?

Unfortunately, it’s too early to say how Google Project Magi will be received by users and whether it will be preferred over traditional search engines. AI seems to be the way forward when it comes to searching for information, but there are similar conversational-style AI models out there that have not replaced traditional search at all. Many predicted that people would stop using search engines and move to ChatGPT instead, but currently, only 14% of US adults have used it to search for anything. The general population is more concerned about AI than they are excited, so only time will tell if Magi will become the main use for search.

Project Magi from Google: The Future?

There is no doubt that AI is going to have a massive impact on the way users search, one way or another. Adapting to this new way of using the internet to find information will come with a lot of trial and error, but ultimately, as long as you stick to Google’s EEAT (Experience, Expertise, Authority, and Trust) protocol, your content should still do well.

In the end, SEO will always be about creating high-quality content, and as we move into this new world of AI where Google is able to vet this content with ease, there will be less appeal to cut corners.

If you need assistance with custom content that ranks and gets clicks, improves your brand’s exposure online, increases quality traffic to your site, and converts visitors into customers, contact ClickGiant today. We are a leading digital marketing agency serving clients nationwide.

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