A Google My Business listing is one of the best online tools for businesses to gain increased exposure, especially locally. An optimized Google My Business profile is one of the most important ranking factors for local SEO. Plus, your GMB profile lets you easily connect with customers and prospective customers. And it’s free!

In this post, we’re going to provide you with seven google my business optimization tips. By the end, you’ll be well on your way to increasing your business’ exposure, increasing website traffic, boosting sales, and gaining an edge over the competition.

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How to Optimize Your Google My Business Listing

These tips will help you get the most out of Google My Business. Let’s dive in:

Complete Every Section of Your Google My Business (GMB) Account

When setting up your GMB account, you need to completely and accurately provide all of your business’ contact information: name, address, and phone number (NAP).

You must take your time with this step, ensuring all information is correct. Posting NAP information that conflicts with your other online listings can decrease your GMB’s effectiveness. For example, if on your website you have your address listed as 123 Main Street (and you spelled out the word Street), don’t use the abbreviation “St.” in your GMB listing.

Google is going to ask you for information, such as:

  • Your website address
  • Business hours
  • Products and services
  • Questions and answers
  • Posts
  • Photos
  • Reviews

The completeness and quality of the information you provide can affect your rankings in local search results, impacting your visibility and engagement with potential customers. Be sure it is accurate and complete!

Write an Effective “From the Business” Description

Google writes a brief description just beneath your business name in your listing, and you’re not able to edit it. But there is a section in your listing that gives you a chance to tell customers about your business. It appears lower in your profile and is called “From the Business.”

This is your chance to tell your story in your own words. Keep this brief (750 characters max) and impactful. Use keywords that people enter when searching for your type of business, and tell people what separates your business from the competition.

Post Regularly to Your GMB Profile

Google loves fresh content, and you can earn points by posting regularly to your profile. Some ideas include:

  • Highlight special offers
  • Post pictures of your offerings
  • Promote upcoming events you’re holding
  • Announce new products and services
  • Any other updates that will promote your business

Add Photos

GMB listings with images are more interesting to consumers and make it more likely that they’ll engage with you through a website visit, phone call, or message.

Just like posting regularly to your profile, be sure to add new photos every seven days or so. Images of happy customers, your employees, and pictures of your products are of interest to people who are actively looking for what you offer. You don’t need to use a professional photographer for your photos, but make sure they’re clear to the viewer. Video is also great to add!

Get Positive Customer Reviews

Google favors businesses with positive reviews and solid star ratings. They know that people respond better to listings that have good reviews. Reviews are a strong local ranking factor, and they can also encourage click throughs to your site. Get your best customers to take a few minutes to put a favorable review on GMB for you. Make it easy for them to do by providing them with a link to your page.

Use the Q&A Section

What do you get asked by customers most often? What do you think prospective customers want to know about you and your business? What questions and answers would inspire them to reach out to you? What would you want to know about your business before you made contact? Use these questions to help you complete this section.

You can set up alerts so you’re notified about new activity with your Q&A section. Use it to let you know what people are asking about and what they’re interested in.

Keep Your GMB Listing Up-to-Date

Consumers respond better to listings that show the business is current and is progressive enough to consider doing business with. Stale listings with outdated information don’t impress prospective customers.

Use this free tool from Google to favorably impact your bottom line. There’s not much available out there in the way of free advertising, so follow these tips, and you may be pleasantly surprised by the results!

Improve Your Local Search Presence Today

ClickGiant is a leading digital marketing agency serving clients nationwide. Let us help you improve your local search presence! Get in touch today to request a free site audit.

P.S.—We can help you optimize your Google My Business profile too.

Request Free Site Audit