Digital advertising is constantly evolving, and it’s essential to keep up with the latest trends and updates if you want to stay ahead of the curve. Recently, Google rolled out its new Search Ads 360 platform, and as you might expect, it’s been a hot topic amongst the digital marketing community. In this blog post, we’ll take a closer look at what Search Ads 360 is, how it differs from the old platform, and what you need to know to get the most out of it. So, grab a cup of coffee and let’s dive in!

What is Search Ads 360?

In simple terms, Search Ads 360 is a new platform from Google that allows businesses to manage their search ad campaigns in one place. It consolidates and streamlines the process of purchasing, managing, and optimizing ads across multiple search engines and campaigns, including Google Ads, Bing Ads, and Yahoo! Japan. Essentially, it’s a more robust version of the old DoubleClick Search platform, incorporating many of its features and adding new ones.

How is it different from the old platform?

As mentioned, Search Ads 360 is essentially a more advanced version of the old DoubleClick Search platform, but with several significant upgrades. The new platform offers better integration across search engines and ad campaigns, improved bidding capabilities, advanced reporting and optimization tools, and more efficient cross-campaign management. One of the most significant differences is that the new platform is more data-driven, providing advertisers with greater insights and control over their campaigns’ performance and PPC management.

What are the benefits of using Search Ads 360?

There are several benefits to using Search Ads 360 over the old platform or other ad management tools. One of the most significant advantages is that it offers a more streamlined and efficient campaign management process, which can save advertisers time and increase ROI. The platform’s advanced bid optimization features can also help to maximize conversions and reduce costs, while its cross-campaign management tools allow businesses to scale their search marketing efforts more effectively.

Improved Reporting

The reporting capabilities of the new Search Ads 360 are vastly improved, allowing you to track and analyze your advertising campaigns with ease. The platform provides baked-in machine learning algorithms that can help you dig deeper into your campaigns and find the information you need to make data-driven decisions. The new reporting dashboard provides a more intuitive and user-friendly interface to manage your data.

Enhanced Cross-Channel Integration

Unlike the older version of the platform, the new version of Search Ads 360 is fully integrated with other Google products, including Display & Video 360, Google Analytics, and Google Ads. By upgrading to the new version, you’ll have better cross-channel integration, giving you the ability to connect your search campaigns with your display and video ads.

Better AI-Powered Optimization

Google’s machine learning algorithms can help advertisers make informed decisions about bidding and target audiences. The new Search Ads 360 has improved AI-powered optimization features that are more powerful than ever before. By upgrading to the new version, you’ll be able to take advantage of these features and optimize your campaigns to achieve better results.

Improved Feeds Management

The new version of Search Ads 360 comes with an improved feed management feature that makes it easier to manage and upload data feeds for your campaigns. You’ll easily create and manage data feeds in the new platform, making it much easier to target specific audiences and optimize your campaigns.

Better Collaboration and Insights

The new Search Ads 360 provides access to granular insights, which can make it easier for marketers to track performance and collaborate with team members. It allows users to create shared reports with customizable templates, making it easier to share information and insights with team members.

How can you get the most out of Search Ads 360?

If you’re thinking of making the switch to Search Ads 360, there are several ways to get the most out of the new platform. Firstly, take the time to explore all the new features and capabilities and attend any training sessions or webinars offered by Google. It’s also important to ensure that your campaigns are set up correctly and that you’re making the most of the platform’s optimization tools. Finally, make sure that you’re regularly monitoring and analyzing your campaign performance to ensure that you’re getting the best possible results.

Overall, Google’s new Search Ads 360 platform is an excellent tool for businesses looking to streamline their search marketing efforts and achieve better results. By offering a more advanced, data-driven approach to campaign management, the platform can help advertisers to maximize their ROI and get the most out of their ad spend. Whether you’re a seasoned digital marketer or just starting, Search Ads 360 is worth considering as part of your search advertising strategy.

Get in touch today to talk with an expert about getting help with your Google Search Ads 360 management needs.