Creating Unique Content

Creating unique and valuable content can be more difficult than it sounds. Starting off, you could be full of ideas and your creative process could be kicked in high gear; however, eventually the ideas will begin to run dry and the writer’s block will set in.

As creative people, and content developers, this simply is not something we can allow to continue for too long; we have a job to do. We cannot succumb to not being able to generate the valuable content we need to successfully do our jobs. So how do we move past this and back into the groove where the ideas and content are flowing freely again? The following suggestions can help content developers and writers get through the phases when the creativity has stalled and the ideas seem to be nonexistent.

Get Inspired

One thing I’ve noticed over the years is that I tend to get caught in a writer’s funk that comes with the daily routine and the ordinary day-to-day tasks. This is usually the reason I hit my creative wall as a writer.  I unknowingly find myself in a rut that had originally started as a groove.

Once I begin to realize that the normal, everyday life has begun to chip away at my creativity, I know what’s lacking. Inspiration. My ideas have halted because I’m just not inspired to do anything with them. It’s almost like a lazy, funky, gross feeling and every idea rolling around in my head is just plain boring. Recognizing the need to get inspired is the first step to getting back your creativity and back to the place where your ideas are flowing as freely as the blood in your veins.

Inspiration for me comes with stepping outside my own box. I have a terrible habit of hindering my own growth because I stick to my normal routine entirely too often. So, because I know this about myself I can do something about it. Traveling is the most effective way for me to get inspired. Exploring new places, experiencing new cultures, or meeting new people always tends to inspire new ideas for creative content.

During the times when I need to get inspired and I can’t drop everything to jet off on the next adventure, I’m forced to create my own new experiences right where I live. Small efforts, such as exploring my own city or choosing a new route to work, can bring about enough little changes that lead to big differences. Shake up your routine and create your own inspiration; using a little effort to go see something new or discover a new place can lead to surprising results. These little efforts will provide you with enough moments to get your creative spirit back.

Get Out of the Rut and Into a Groove

As a writer I understand that ruts happen. As I mentioned earlier, ruts typically start out as grooves. A groove is a creative person’s happy place. You’re just plugging along in your happy groove where the ideas, and the creative and exciting content is just pouring out of you at full force. Then one day you notice the ideas begin to slow and all of the sudden you find yourself working at a snail’s speed. You have hit a rut

A rut is a place where the wheels in your brain are greased up and spinning, but instead of moving forward you are flinging mud everywhere and not moving an inch. Ruts can come out of nowhere, for no reason. Once you recognize the early onset of a rut, it’s easier to maneuver yourself out of it before you waste too much time trying to push through it.

Maneuvering out of a rut can be as simple as taking a walk and giving your brain a break. What you don’t want to do is to realize the signs of a rut and continue to ram yourself into the writer’s block wall repeatedly. It’s ok to take a break. Ruts are unavoidable; they happen. What makes a skilled writer and content creator is the ability to maneuver out of a rut back into their happy, creative groove.

The Creative Process

There are many theories and ideas of how the creative process works. However, I personally believe that the process is completely different for each individual. There are a few key elements to the creative process that stick out and apply to everyone, but the interesting thing is that it is up the person to determine the details of their own creative process. These key elements include:

  • Recognize a challenge and exercise your problem-solving skills
  • Develop solutions from every possibility
  • Don’t be afraid to take risks
  • Stick to a schedule
  • Monitor progress
  • Celebrate your creation

Whether you have already established your own creative process, or are looking for new methods to improve your efficiency, it’s important to remember that your creative process is your own. Whichever theory or method works best for you is the one you should choose.

The last suggestion for creating creative content is to use your peers. Long gone are the days where ideas are kept secret. Ideas typically do not start out as great; they are developed, explored, and evolved into something great. Being open to constructive criticism and the suggestions of others can be a key factor of changing a simple idea into something exceptional and unique.