Unlocking the Power of Conversion Rate Optimization with AI

Conversion Rate Optimization with AI

Turning traffic into conversions is one of the most important parts of marketing. Lots of traffic has its place, too, of course, but being able to convert that traffic and make sales will boost your ROI. Conversion Rate Optimization (CRO) is, therefore, an important part of website, ad, and content design. Artificial Intelligence (AI) and CRO can work together to build the best campaigns, websites, and content to get the most leads. In this blog, we will look at how AI can help you with your conversion rates and what tools are available.

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What is Conversion Rate Optimization (CRO)?

Conversion Rate Optimization, or CRO, is a process that helps you to make your website encourage users to take desired actions. Usually, a business or marketing professional will have a specific goal in mind and work to build a website or content around this to move customers through a journey to where they will become a lead or buy. There are lots of things marketers can do to measure and optimize conversions. Here are some:

  • A/B Testing: This is creating multiple landing pages, ads, or web pages to test which ones get more conversations. It should be done by looking at the data behind the conversions and then tweaking at each stage until the optimal content is found. 
  • Landing Page Optimization: Landing pages, or the page the user goes to when clicking on an ad or link, is a big part of converting. The page has to be perfect for leading customers towards a sale or contact. If the page is engaging with lots of good information, it is more likely to convert.
  • User Behavior Analysis: Analyzing how a user is behaving towards an ad or website can help to improve the content and convert. There are tools that show heatmaps, session recordings, and surveys to help with this. 
  • Speed and Performance Optimization: If your page is slow to load, it will affect conversions. People are generally impatient and will click away before even seeing the content. Plus, search engines like Google will not prioritize slow websites. 

Uses of AI in Conversion Rate Optimization

Conversion Rate Optimization is becoming rapidly more competitive, so you want to use every tool available to stay ahead. AI can have ethical and error concerns, however, so it should be coupled with professionals in this landscape. The nice thing about AI vs. humans looking through data is that AI can take a lot more data and use complex algorithms to find how you might improve your website and ads to convert. Here are some examples:

Personalization

AI algorithms analyze human behavior on your website and ads to make sure the content they see is personalized to them. This makes the user more likely to convert. 

Real-time Optimization

Unlike marketing professionals, AI can make changes in real-time based on data from your site or ad. It’s important to have a professional over-see this process. 

Predictive Analytics

AI can actually predict how your user might behave and give insights on how to tweak your strategy to reach users better. 

A/B Testing Automation

As mentioned above, A/B testing is important for CRO. AI can make these changes quickly, and stick to elements that are most effective.

User Behavior Analysis

AI can keep track of how users are behaving towards different content elements. This way, prompt interventions can occur so the user experience is always put first. 

How AI Should Go About Improving Your CRO

  • Target the right audience: When creating ads with AI you must make sure you are targeting the correct audience. An expert can help a business to identify who this is and may use AI to gather data when making this determination.
  • Create compelling ad copy: Without good ad copy, your ad will never convert. AI can speed up this process by making suggestions. 
  • Use high-quality images and videos: AI can create visuals to add to your display ads so a business can grab the attention of users.
  • Track and measure your results: After the ad is ran, AI can look at vast amounts of data to see how the ad is performing. Experts can look at these analyses to make determinations on what to do next to convert more. 

CRO Tools Powered by AI

Now you know what AI can do, we have put together a short list of AI tools that can assist businesses in achieving a better CRO process. 

CRO Tool Benefits
Google Optimize Offers A/B testing, multivariate testing, and personalization capabilities for your website to help you convert.
Optimizely Provides experimentation and personalization tools.
VWO (Visual Website Optimizer) Offers A/B testing, split URL testing, and multivariate testing on your website.
Dynamic Yield Employs AI for website personalization.

A Quick FAQ On Conversion Rate Optimization

Knowing whether your AI for conversion rate optimization is working is all about understanding what you should be seeing in your campaigns once optimized. Below are some key stats and ideas to pay attention to:

What is The Conversion Rate for Display Advertising?

The conversion rate for display advertising depends on lots of different things, like which industry you are in, the audience you target, and whether the ads are optimized. A good conversion rate is between 1-3%, typically. However, for some industries, this may be lower or higher. 

What’s a Good Conversion Rate for Google Ads?

Google Ads conversion rate is also dependent on a lot of different factors. This could be the type of campaign used or who you are targeting. A good rate for Google Ads is somewhere in the ballpark of 2-5%. However, again, this will depend on your industry, your website’s trust and authority, and the competition in your area, amongst other things. 

What is a Good Conversion Rate for Social Media Ads?

Social media ads typically convert at 1-3%, but this is also dependent on who the business is and who the audience is.  

What’s a Good Conversion Rate for Amazon Ads?

Amazon ads convert a little higher at 10%-20%, likely due to the high trust factor that Amazon has, the fact that users are already looking to buy, and the ease of ordering straight from the platform. 

What is the Average Conversion Rate for Facebook Ads?

Facebook is one of the most effective online advertising platforms, with a conversion rate of 9.21% if you have been able to build a good following and gain the trust of your audience there, which can be challenging. 

It is important to note that these are just average conversion rates. Your actual conversion rate may be higher or lower.

Statistics on Conversion Rate Optimization

Some statistics to keep in mind when starting to improve your Conversion Rate Optimization:

  • To get the best conversion rates, you should use paid search ads.
  • If you average all industries, the conversion rate comes to 2.35%. 
  • Visitors on desktops have an average of 4.14% conversion. 
  • Visitors on mobile have an average of 1.53% conversion. 
  • A one-second delay for a page to load will cost 7% of conversions.
  • Personalization can boost your conversions by 7.8 times. 

Conclusion: Conversion Rate Optimization with AI

Conversion Rate Optimization (CRO) is a crucial part of online advertising as it will affect how many leads, sales, and downloads a company will get. Using AI in this process can help speed up the results of your digital marketing. A business can enhance almost every area of their website and ads with AI if they know how and have an expert by their side.

If you need assistance with custom content that ranks and gets clicks, improves your brand’s exposure online, increases quality traffic to your site, and converts visitors into customers, contact ClickGiant today. We are a leading digital marketing agency serving clients nationwide. 

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