Chat GPT For SEO: Uses & Examples

Chat GPT For SEO: Uses & Examples

ChatGPT is a large language model (LLM) that OpenAI developed and has grown in popularity rapidly, especially as an assistant for SEO specialists. There are lots of things that ChatGPT can do to help your business, and in this blog, we will look at how it can improve SEO efforts and how other businesses are currently using it. As always, it’s important to keep in mind that AI like ChatGPT should not be used without heavy oversight and tweaking from specialists, as it is known for being wildly inaccurate. 

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What Can ChatGPT Do for SEO?

ChatGPT can help SEO efforts in a lot of ways. Below, we list some:

  • Generating content: With the right prompts, ChatGPT can generate content that can be used anywhere, from your website to your social media. However, the content is very generic and should be heavily edited by a professional if you want it to perform well. 
  • Keyword research: ChatGPT can offer suggestions on what keywords might be relevant to a specific topic, product, or service. It’s best to take this list and do your own research, as ChatGPT isn’t using the best research tools out there to accomplish this. But it is a good starting point. 
  • Optimizing your website: If you plug-in the content of your website ChatGPT can let you know where parts of it might be optimized. It is best to work with a professional, however, as ChatGPT can’t look at the nuances or data behind the decisions.
  • Data Interpretation: If you show ChatGPT your data, it can help to analyze it and come to conclusions on trends and fluctuations, making it easier to make tweaks where needed for SEO purposes. 
  • Answering queries: ChatGPT can let you know frequently asked questions about a topic so you can build content around this and improve your chances of a featured snippet. 
  • Automate routine tasks: Routine tasks that would otherwise take an SEO specialist some time to complete can be sped up with ChatGPT. Like automated meta descriptions, alt tags, and more. 

How to Use ChatGPT for Technical SEO

Technical SEO is a big part of the SEO process for websites and search engines, and ChatGPT can help you get some of the associated tasks done quickly. Here are some examples:

1. Generating Robots.txt Files

A robots.text file is how search engines crawl and index your website. If you need to create or modify robots.txt files then ChatGPT can help. However, only professional website developers, like professionals at ClickGiant, will be able to interpret the results and understand if they apply. 

2. XML Sitemap Creation

XML sitemaps help your website index better on the web and is one of those tasks that can be time-consuming. ChatGPT can help generate a well-structured XML sitemap but isn’t a substitute for a professional who knows what they are doing. 

3. Canonical Tag Implementation

A canonical tag or “rel canonical” is an HTML element that indicates which version of that page should be shown when multiple versions exist. Chat GPT can generate the canonical tag for you. 

4. Schema Markup Recommendations

Rich snippets are something that SEO experts target. This is the text you see on a search engine like Google when you search for a specific term. ChatGPT can suggest schema markups for you to help your website gain visibility.

5. Hreflang Attributes for Multilingual Sites

Hreflang attributes are a great SEO tool for websites that want to cater to multiple languages. ChatGPT can help you create these attributes for each location quickly. 

ChatGPT and Plugins for SEO

ChatGPT has a feature that allows you to connect plugins for different tasks created by a third party. ChatGPT alone cannot access up-to-date information or data, but by using these tools, it can interpret data for SEO a little better and give you some solid recommendations. Of course, it is never a substitute for an expert like those at ClickGiant. 

As an example, an SEO plugin might help ChatGPT with keyword research by feeding it data on search volume, competition, and other metrics so ChatGPT can generate a solid list of keywords for you. Or a plugin that analyses a website for SEO could connect to ChatGPT to give you some recommendations for changes and performance reports. 

Plugins for ChatGPT are invaluable tools. Below we have put together a list of them you might look into:

 

Tool Name Description
SEO.app AI-guided SEO tool that helps you create high-quality content, optimize your website, and track your results.
Sembot Provides actionable insights from SEO data to help you make data-driven decisions.
SEO Assistant Keyword research and content optimization tool.
Speedy SEO Marketing Looks at your competitors and helps boost traffic by offering suggestions.
SEO CORE AI Analyzes your webpage against a long list of on-page optimization elements to create detailed recommendations.

Is ChatGPT 4 Good for SEO?

The new ChatGPT 4 has improved upon the original in many ways. It has further language understanding, context awareness, and text-generated ideas. As someone who is trying to improve SEO this will give you better content, more keyword suggestions, and so forth. There is also less wait time for results. 

Can ChatGPT Replace SEO?

ChatGPT is incredibly powerful as an assistant and can speed up all sorts of tasks. But, it is not the equivalent of hiring SEO professionals. It does not have access to up-to-date methods or the nuances to understand your company and what it needs. It, therefore, needs to be heavily babysat during tasks, taking up the business owner’s time. For an SEO professional, however, it can speed up processes by automating laborious tasks like link building. 

Examples of How Industries are Using ChatGPT for SEO

Different industries use ChatGPT in different ways. By looking at some of these ideas, you may see how ChatGPT might help you:

SEO Agencies

SEO agencies might use ChatGPT to speed up tasks through automation, and help to fill out content. A good SEO agency will not use ChatGPT alone to create content but rather use it to spark some ideas. It can also speed up coding that would otherwise be manually typed out. 

E-commerce Business

An e-commerce company needs SEO to get its products and services in front of people who need them. When an e-commerce website ranks high on search engines, it’s more likely to make sales. An e-commerce website can use ChatGPT to find keywords for individual products and create quick and easy product descriptions. 

SaaS Company

An SaaS company needs SEO to attract new customers and grow. When a SaaS company ranks high in SERPs, customers with a problem can find the solution with the correct search, leading to conversions for the company and happy customers. A SaaS company might use ChatGPT to optimize its website for search engines and see where it can make improvements to help customers understand their product better. 

Tech Company

Tech companies need to build brand awareness for their service. The way to do this online is through SEO. ChatGPT can easily create user-friendly FAQs on their website or step-by-steps for their products that might be hard to understand at a quick glance. ChatGPT can find common queries customers have to help this process along. 

Lawyers, Real Estate Professionals, Medical Professionals & More

Professionals who offer a service need SEO because it can help clients find them, especially if you need clients in specific locations. ChatGPT can help with geolocation tasks for SEO and come up with questions your clients might have so you can be ready with the answers. 

Conclusion: ChatGPT for SEO

ChatGPT is a great way to automate SEO tasks and assist a professional so they can create the best possible content on your website to help users navigate and connect to your business. However, there are many ethical and practical issues involved if a company tries to use ChatGPT for this without understanding the nuances of AI or SEO. 

If you need assistance with custom content that ranks and gets clicks, improves your brand’s exposure online, increases quality traffic to your site, and converts visitors into customers, contact ClickGiant today. We are a leading digital marketing agency serving clients nationwide. 

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