AI for International SEO: The Future of Global Search

AI for International SEO

Getting a handle on international SEO is so important if you are looking to branch out into markets across the globe. Now, your message can be spread far and wide as long as you optimize your website for international audiences. Doing so could put you one step ahead of your competitors. With AI models growing more intelligent each day, with cool new features available, nearly anyone can take advantage of a wider customer/client base. In this blog, we will look at AI for international SEO, how to optimize it, and what tools to use.

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What is International SEO?

When you want your website to be optimized on search engines across the world, you use international SEO, or global SEO techniques. This goes beyond normal SEO by tweaking certain aspects so that content is tailored to people across the world, rather than just locally, this could be by using localization, language or customs.

Of course, international SEO involves finding the right keywords in the right language or diction, but it also has to look at the culture of the people and region-specific behaviors, which can be far different than what your marketing team might be used to. By approaching these things the right way, you can reach a larger audience and expand your business.

How Do I Optimize for International SEO?

Step 1 – Multilingual Keyword Research

The most obvious issue is language, as a lot of countries, and even regions within countries, speak a different one. You may start by conducting multilingual research on keywords for your products or services to target every language that your client/customer might speak. There are tools available to help with this, like Google Keyword Planner and SEMrush.

Step 2 – Localization is Key

Localization is important if you are considering breaking into that region or country. You must first think about what will be unique to that place, and your content should reflect cultural preferences so the person visiting your website is satisfied.

Step 3 – Hreflang Tags for Precision

Hrefland tags let search engines know what language or location the page is intended for. This way, you can tell search engines precisely what audience you want to find your page.

Step 4 – Mobile Optimization

You have to optimize your website on mobile, in fact, you will be penalized if you don’t. That means everything you do for international SEO on your desktop site must be on your mobile site, too.

Step 5 – Avoid GEO-Relocation Redirection

Geo-relocation redirection is when you take your website visitors to different pages depending on the IP they have. This isn’t the best practice for SEO currently, as it can actually cause frustration for visitors who may be confused by what they are seeing. Hreflang tags are the better way to go.

Step 6 – International Backlinking

Backlinking will help SEO in general, but it won’t help international SEO if you backlink from an English site to a French market, etc. You have to make sure your backlinks actually suit the country the page is intended for.

AI for International SEO

By taking the steps above, you can optimize your content for international SEO, but plenty of AI tools can help you get there. Below, we have put together some things that you might need AI tools for:

Content Translation with AI

If someone visits your website, they need to be able to read what is on the page in the language they understand. There are lots of AI-driven translation tools that can help with this, such as Google Translate. But, they have a massive drawback as they simply are not that accurate. The best practice is to use tools like this and then hire an editor in the correct dialect to edit or have someone on your team go over it.

Predictive Analytics

The great thing about AI is how well it can take lots of data and predict things with it, such as which trends will be popular next. This can help you make the right decisions. For international SEO, AI can help you understand the market in different regions, like why they search for certain things or even what they search for.

User Behavior Analysis

People from different places behave differently; that’s just human nature. No marketer can predict how every region will use your website, but AI can help. There are tools available that track how users from different places navigate your website and competitors so you can make the changes to your site that help different regions navigate without struggling.

Real-time Language Detection

When someone visits your website, you need to know which language they are speaking so they get the correct content. AI can do this in real-time!

The Global SEO Platform Revolution

Global SEO platforms that are powered by AI can help you with all of the steps and tips above if you know the right place to look. This is why we have put together a list of some tools for you to research:

SEMrush: SEMrush is an international SEO toolkit that can give insights into keywords and even country-specific searches. Using SEMrush, you can see untapped opportunities anywhere in the world.

Ahrefs: Ahrefs will give you a comprehensive backlink analysis and has keyword research tools for global campaigns.

Moz: Moz’s local SEO solutions will help you get visibility in specific regions. Using this, you can research keywords, on-page optimization, and rank tracking specific to that area.

BrightEdge: BrightEdge’s AI-powered platform has a lot of tools for international SEO, such as content optimization, rank tracking, and global competitive analysis.

DeepL: One AI tool that specializes in translation for international SEO is “DeepL.” DeepL is able to translate content for global audiences. Once you have used a tool like this though, you will need to hire a human editor in that language to make sure it is perfect.

The Future Awaits

Many companies are now pushing their services and items worldwide to gain a larger audience and, therefore, more clients or sales. If you find yourself in a position where this could be lucrative for you, international SEO is the way forward. AI can transcend language barriers, predict trends in any area, and use personalized marketing strategies. In the future, more AI tools will be available to make it easier for companies to take advantage of a wider audience.

Conclusion: AI for International SEO

When it comes to international SEO, AI is a great assistant and guide, giving you the competitive edge you need to rank higher on search engines.

If you need assistance with custom content that ranks and gets clicks, improves your brand’s exposure online, increases quality traffic to your site, and converts visitors into customers, contact ClickGiant today. We are a leading digital marketing agency serving clients nationwide. 

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