AI Content Transparency: Why It Matters and How to Achieve It

AI Content Transparency: Why It Matters and How to Achieve It

Artificial Intelligence (AI) is introducing a lot of ethical concerns for many users online and even for companies. AI has become so advanced that it can easily be used for misinformation or ad fraud in ways that almost seem futuristic, even in 2024. The more AI advances, the more transparency will become important for consumers of content online due to issues like this. In this blog, we will look at AI content transparency, why it is important, and what companies can do to follow regulations. 

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Why is Transparency Important in AI Content?

When people consume content online, they assume someone trustworthy wrote it and distributed it and that data privacy was respected in the process. But, with new AI content generation, content may have been spat out by AI, which undermines this assumption. To maintain trust with an audience, companies should never rely on AI to create content for them without review from an expert and heavy editing. Below are some reasons why it’s important to be transparent about what parts of your content AI generates and the issues that can arise when AI is used for content and not monitored or hidden:

Trust Building

Trust between companies and their audience is important for sales and conversions. AI can be used in a way that helps to educate and foster the relationship between both, but it can also damage it. When people know how AI is being used within a company, it can build trust. 

Ethical Considerations

Being transparent with AI is simply the ethical thing to do. It can help to prioritize fairness, accountability and user privacy. 

User Empowerment

It’s empowering for users to understand how AI is being used for content, as it can help them make more informed decisions.

Compliance and Regulations

There are regulations in certain industries that make AI transparency very important, as it can affect data usage and privacy. 

AI Transparency Regulations

As AI becomes more prevalent in content creation, new laws, guidelines, and regulations will begin to surface, but many are already in place. There are even bodies that aim to put more regulations in place to keep AI responsible, such as the Partnership on AI, which prioritizes transparency for users. Another is the Ethics Guidelines for Artificial Intelligence developed by the Association for Computing Machinery (ACM), which recommends AI is used responsibly and ethically and that companies have policies in place internally to make sure they are being transparent with AI use.

Some more laws and regulations that are clamping down on AI and will affect how we use it are as follows:

  • The European Union’s Artificial Intelligence Act (AIA) will become important in 2024. This is a law that will regulate AI. This includes requirements for transparency. AI systems must be able to explain how they make decisions. 
  • The California Consumer Privacy Act (CCPA). This gives California residents the right to know about how their personal information is gathered and what information a business has, this includes how AI is making decisions based on data.
  • The New York City Automated Decisions Systems Law stops AI from making decisions about people’s lives without human review. This includes some laws around transparency and how AI is making individualized decisions. 

How Do You Ensure Transparency in AI Content?

Below, we have put together a step-by-step guide for businesses to review when it comes to AI content and how to stay transparent. 

Step 1: Define Clear Goals and Objectives

It’s always best to start with a goal for using your AI system for content. What do you hope to achieve, and how should this affect users? Identify how this will have a positive or negative impact on people and the business in general and how you will ensure you avoid negative outcomes. 

Step 2: Document the AI Development Process

Once you have a goal, it’s time to document exactly how you are using AI, which systems you are using, what data you use within the AI itself, and how that AI is making decisions for your content. This information should be available to key players as needed. 

Step 3: Conduct Regular Audits and Monitoring

As a business conducting regular audits–monitoring how you are creating content and what effect it is having on your SEO and customer engagement–is crucial. Also you should be checking for bias and that ethical guidelines are being maintained. 

Step 4: Feedback Mechanisms

Figure out a way as a business to create mechanisms that allow users and stakeholders to give feedback on the content generated by AI. You may notice a dip in engagement but are unsure why. Having this in place will help. 

Step 5: Collaborate with Experts

Collaborate with content, development, and SEO experts who understand AI and how it impacts users ethically. 

Step 6: Continually Improve

Once you understand the issues that have arisen, start from step one again to figure out how to improve on your AI content. Take feedback into account and adapt to new laws and expectations.

AI Content Transparency

AI content can pose many issues, especially with bias, privacy, and ethics, so it’s important to prioritize transparency as much as possible. As more businesses use AI, it will become a group effort to keep AI responsible and more useful than harmful. It’s hard to rebuild trust with your audience once it is broken, which is where having experts on your side can really save your business.

If you need assistance with custom content that ranks and gets clicks, improves your brand’s exposure online, increases quality traffic to your site, and converts visitors into customers, contact ClickGiant today. We are a leading digital marketing agency serving clients nationwide. 

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