Which AI ChatBot is Best for Online Conversions

Which AI ChatBot is Best for Online Conversions

As a business, staying on top of the latest technologies that your potential leads will expect on your website is important. Among those strategies are AI chatbots, which are virtual assistants that use AI to interact with customers. There are many options available, and finding the right one for you can take time. In this guide, we will take a look at chatbots, how they might help you, and where to research.

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What is an AI ChatBot?

A chatbot is essentially a customer service agent that is available to customers and potential leads every moment of the day in a way that human representatives can’t be. They can answer common questions, guide your users through the website, and gather data and information via conversations with your leads about their needs. These chatbots use natural language processing in order to understand the user and respond with the correct information. All of this can help convert users by making them more informed and helping them navigate the sales process. 

What Industries Benefit from ChatBots?

Almost every industry will benefit from a chatbot. To answer this question for your business personally, you have to imagine what information your customer might want to know before reaching out or making a purchase. Some businesses may be concerned that the information the user will need is too complex for a bot to handle, but with the way technology is moving, you may be surprised. However, even if this is the case, you can use the bot to point the customer in the right direction to find the information or contact your customer service. 

Some examples of ways that chatbots can help are:

  • Retail: If your customer is at risk of abandoning their cart, the chatbot can provide instant support and some product recommendations. 
  • Customer Service: Sometimes, the questions clients and customers have are easy to answer, and calling customer service takes up the line and increases wait times. Chatbots can answer these simple requests so an agent can help those with more complex needs. 
  • Banking: Reducing wait times by allowing customers to reach their financial services without having to call the bank is a great way for banks to use chatbots. 
  • Education: If you sell courses or educate your users in some way, bots can answer questions and give learning support so the student feels as if their academic journey is tailored to them. 

How Does an AI ChatBot Help Make Conversions?

Each industry has its own tricks and tips, but there are some general uses we can cover to help you understand how chatbots make conversions.

24/7 Availability

Chatbots never have to sign out for the day and will work even when you’re sleeping to answer questions and gather leads or convert customers. 

Improved User Experience

Having access to quick answers and a way to solve problems immediately will help your users feel like the process of learning about your services is smooth. 

Personalized Product Recommendations

Every customer is unique and has different needs. Based on the interaction, a chatbot can suggest products or services, increasing the chances of someone converting. 

Real-time Data Collection

Chatbots can also gather data in the background by asking questions and saving the information. This can be used later for more targeted marketing whether the customer converted or not. 

Which is the Best ChatBot for Online Conversions?

Choosing the best chatbot will take a few considerations and be unique to your business. Here are some things to consider:

  • Budget: Chatbot pricing will vary wildly, from free, open-source options to premium ones with all the possible solutions a large, complex company may need. Deciding on a budget will point you toward the kind of processes your chatbot can have. 
  • Industry and Target Audience: Every industry has specific needs they want from a chatbot in order to convert. Make sure the chatbot can do the job you need. 
  • Integrations: It’s important to make sure your chatbot is compatible with your website or CRM for smooth data flow. 
  • Customization: The level of customization varies depending on the platform that offers the chatbot; choosing what customization you need will be unique to your business. 
  • Analytics and Reporting: Gathering data on how well the chatbot is working so you can make changes and convert further is imperative. Make sure to choose a platform with a good analytic and reporting system.

Top Conversation AI Platforms to Explore

Below, we lay out some of the best AI platforms to explore that offer chatbots to convert your website users. This is just a starting point to help you get the ball rolling:

Platform Pros Cons Cost Customization
Drift B2B-focused features, strong lead qualification, good analytics High price point $$$ Moderate
ManyChat Easy drag-and-drop builder, Facebook Messenger focus, rich media options Limited to Facebook Messenger, Instagram and WhatsApp, basic features $ High
Intercom Comprehensive customer service suite, omnichannel capabilities, good reporting Higher cost, complex setup $$ Moderate
Flow XO No-code platform, multi-channel support, flexible integrations Limited free plan, features locked in higher tiers $ High
Botsify Automation focus, lead generation features, multi-language support Can be complex for beginners, limited free plan $$ Moderate

AI Chats with No Restrictions: A Word of Caution

AI chats that have no restrictions are not something you likely want to include in your business. The ethical considerations alone introduce a lot of worrying questions, like how biased the chatbot will be and whether it will give misleading information that will upset your users. Also, avoid chatbots that have harmful biases or lack transparency in their operations. 

Chatbots Help with Online Conversions if Used Correctly

When you understand the potential of AI chatbots, you can harness them for your specific business needs and use them as the powerful conversion tools they are. But first, the chatbot must have content to pull from and a website to be hosted on. That’s where web design and SEO experts come in. 

If you need assistance with custom content that ranks and gets clicks, improves your brand’s exposure online, increases quality traffic to your site, and converts visitors into customers, contact ClickGiant today. We are a leading digital marketing agency serving clients nationwide. 

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