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Off-Page SEO: Everything You Need to Know

Many people are familiar with on-page SEO, which refers to optimizing both the HTML source code of a page and its content. But there’s more to SEO than updating meta information or building out great content targeting viable keywords. There are elements off your own site that can impact your rankings and organic traffic as […]

Shopify vs. WordPress: Which is Right for Your Business?

Online shopping has never been more popular. It’s estimated that in 2021 over 230 million people in the U.S. will spend over $469 billion shopping online—a 1.32% increase from 2020. If you’re reading this, you likely want your piece of the pie, and you’d like to confirm you’re using the right e-commerce platform. Or perhaps […]

SEO Performance Tracking & Metrics: Measuring SEO Success

Have you ever heard the saying, “Inspect what you expect”? You can apply this to many things in life, and it certainly rings true with SEO. Patience is required as your SEO efforts start to show results, but as it’s happening, you need to track the metrics and measure what’s working and what adjustments need […]

SEO Meta Tags: The Ultimate Guide

Like the 90% of an iceberg that lies beneath the surface of the ocean, SEO meta tags are rarely seen, but it’s vital that you know they’re there and that you be able to navigate your way around them correctly. Besides having great content, meta tags can be the differentiator that sets you apart from […]

Essential Local SEO Ranking Factors in 2021

As more and more people prefer to do business closer to home, local search results continue to play an ever-expanding role in the success of small- to medium-size businesses. In an ever-increasing competitive landscape, it’s more important than ever that companies recognize and capitalize on the most essential local SEO ranking factors. Let’s dive in […]

SEO vs. SEM: What’s the Difference?

In the digital age, just about every company wants to grow their business through online marketing. There are many different strategies to help with that. Two of the most commonly employed are Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The difference between SEO and SEM is a mystery for many people. Let’s look […]

SEO Services: The Ultimate Guide

ClickGiant is a leading SEO company providing search engine optimization services across a range of industries. Whether you’re a local business hoping to increase traffic to your physical location or an eCommerce business hoping to increase sales online, improving your organic search presence is crucial. Learn more about our SEO services, and get in touch […]

What Does an SEO Company Do?

How many times did you Google something today? We’re all familiar with search engines, using them to find anything from the nearest shrimp tacos to the most high-tech niche software on the market. But are you as familiar with search engine optimization (SEO)? Sure, that probably makes some sense—the goal of SEO is to get […]