Entries by pbryant

Essential Local SEO Ranking Factors in 2024

As more and more people prefer to do business closer to home, local search results continue to play an ever-expanding role in the success of small- to medium-size businesses. In an ever-increasing competitive landscape, it’s more important than ever that companies recognize and capitalize on the most essential local SEO ranking factors. Let’s dive in […]

How to Rank in the Google Local Map Pack

These days, savvy business owners recognize that Google and SEO are the keys to modern marketing. While there are several ways to attract visitors and potential customers to your site, for local businesses, ranking well in the Google local map pack is very important. According to one recent study, 80 percent of local intent searches […]

How to Allocate Your Budget for Digital Marketing

If you know something is working, whether it’s a product that’s flying off the shelves or a new employee who’s overdelivering, then you’ll do what you can to ensure its continued success. The same principle applies to your budget for digital marketing: you should do what you can to support the strategies that are working. […]

What are Google Remarketing Ads? Everything You Need to Know

Google Ads allow businesses of all sizes to target customers strategically. Remarketing is a unique strategy that ensures your target market sees your brand again and again, wherever they go on the internet. Here’s what you need to know about using Google remarketing ads so you can keep your products at the front of your […]

Understanding the Digital Marketing Funnel

Building a loyal audience and customer base is all about strategy, value, and understanding what consumers need. However, it’s no secret that establishing an audience can be difficult in the digital world where everyone is fighting for attention. That’s why it’s essential to have a thorough understanding of the digital marketing funnel. Here’s what you […]

Essential Home Page SEO Content Tips

It’s said that humans form first impressions of others in as little as seven seconds, but when people are browsing online, you only have three seconds to hook them. Optimizing your website with these top home page SEO content tips can help you rank higher in the SERPs, draw in more leads, and convert them […]

When & How to Use 301 Redirects

If you’ve recently done a website audit and found out your website is in dire need of updating, then it’s time to take action. Whether it’s full of 404 errors, broken links, or your website needs restructuring, 301 redirects may be your new hero. In this post, we’ll discuss when and how to use 301 […]

Duplicate Content & SEO: The Good, Bad, & Ugly

Have you ever heard the term duplicate content? If so, you might also know that it could mean bad news for your site’s rankings and organic traffic. But don’t panic quite yet. Here’s everything you need to know about duplicate content and SEO.

How to Audit a Website for SEO

Understanding the ins and outs of SEO can be a challenge, but if you want to rank #1 in Google search results, then demystifying SEO should be your top priority. You may have some familiarity with search engine ranking factors, but how can you tell how well your site is actually performing in search engines? […]

How to Pick a Good SEO Company

If you want to succeed in the online world, a solid SEO strategy is essential. Building search engine optimized content to attract new customers organically, however, takes a lot of time and effort. That’s why so many businesses are outsourcing to SEO agencies. With a huge number of SEO companies claiming they hold the secret […]