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How to Rank in the Google Local Map Pack

These days, savvy business owners recognize that Google and SEO are the keys to modern marketing. While there are several ways to attract visitors and potential customers to your site, for local businesses, ranking well in the Google local map pack is very important. According to one recent study, 80 percent of local intent searches […]

How to Use Question Research to Improve Your Content

In your quest to provide your website visitors with content that informs, builds brand loyalty, and inspires them to take your desired action, picking relevant topics is essential. Question research is a tool that can improve your content by allowing you to identify and answer the most important questions to your audience. In this post, […]

Shopify Store SEO Checklist in 2021

As the owner of a Shopify store, you know the potential there is for you to succeed. In 2021, there will be over 230 million digital buyers in the U.S, and that number continues to rise. How do you get your fair share? Here’s a Shopify store SEO checklist with fifteen tips to help you […]

How to Perform SEO Keyword Research

Much has changed over the years with SEO. Google certainly keeps things interesting. But if there’s one SEO fundamental that has remained constant, it’s keyword research. This article will teach you how to perform keyword research so you can improve your site’s organic search presence.

SEO Competitor Analysis: The Ultimate Guide

Competition is always beneficial—it inspires us to be our best. This holds true in just about all aspects of life, including digital marketing. If you analyze the competition and find out what’s working for them and what’s not working, you can increase your chances of reaching your goals for organic traffic and conversions. In this […]

Google My Business Optimization Tips

A Google My Business listing is one of the best online tools for businesses to gain increased exposure, especially locally. An optimized Google My Business profile is one of the most important ranking factors for local SEO. Plus, your GMB profile lets you easily connect with customers and prospective customers. And it’s free! In this […]

Off-Page SEO: Everything You Need to Know

Many people are familiar with on-page SEO, which refers to optimizing both the HTML source code of a page and its content. But there’s more to SEO than updating meta information or building out great content targeting viable keywords. There are elements off your own site that can impact your rankings and organic traffic as […]

Shopify vs. WordPress: Which is Right for Your Business?

Online shopping has never been more popular. It’s estimated that in 2021 over 230 million people in the U.S. will spend over $469 billion shopping online—a 1.32% increase from 2020. If you’re reading this, you likely want your piece of the pie, and you’d like to confirm you’re using the right e-commerce platform. Or perhaps […]

SEO Performance Tracking & Metrics: Measuring SEO Success

Have you ever heard the saying, “Inspect what you expect”? You can apply this to many things in life, and it certainly rings true with SEO. Patience is required as your SEO efforts start to show results, but as it’s happening, you need to track the metrics and measure what’s working and what adjustments need […]

SEO Meta Tags: The Ultimate Guide

Like the 90% of an iceberg that lies beneath the surface of the ocean, SEO meta tags are rarely seen, but it’s vital that you know they’re there and that you be able to navigate your way around them correctly. Besides having great content, meta tags can be the differentiator that sets you apart from […]