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Understanding the Digital Marketing Funnel

Building a loyal audience and customer base is all about strategy, value, and understanding what consumers need. However, it’s no secret that establishing an audience can be difficult in the digital world where everyone is fighting for attention. That’s why it’s essential to have a thorough understanding of the digital marketing funnel. Here’s what you […]

Essential Home Page SEO Content Tips

It’s said that humans form first impressions of others in as little as seven seconds, but when people are browsing online, you only have three seconds to hook them. Optimizing your website with these top home page SEO content tips can help you rank higher in the SERPs, draw in more leads, and convert them […]

When & How to Use 301 Redirects

If you’ve recently done a website audit and found out your website is in dire need of updating, then it’s time to take action. Whether it’s full of 404 errors, broken links, or your website needs restructuring, 301 redirects may be your new hero. In this post, we’ll discuss when and how to use 301 […]

Duplicate Content & SEO: The Good, Bad, & Ugly

Have you ever heard the term duplicate content? If so, you might also know that it could mean bad news for your site’s rankings and organic traffic. But don’t panic quite yet. Here’s everything you need to know about duplicate content and SEO.

How to Audit a Website for SEO

Understanding the ins and outs of SEO can be a challenge, but if you want to rank #1 in Google search results, then demystifying SEO should be your top priority. You may have some familiarity with search engine ranking factors, but how can you tell how well your site is actually performing in search engines? […]

How to Pick a Good SEO Company

If you want to succeed in the online world, a solid SEO strategy is essential. Building search engine optimized content to attract new customers organically, however, takes a lot of time and effort. That’s why so many businesses are outsourcing to SEO agencies. With a huge number of SEO companies claiming they hold the secret […]

How to Rank in the Google Local Map Pack

These days, savvy business owners recognize that Google and SEO are the keys to modern marketing. While there are several ways to attract visitors and potential customers to your site, for local businesses, ranking well in the Google local map pack is very important. According to one recent study, 80 percent of local intent searches […]

How to Use Question Research to Improve Your Content

In your quest to provide your website visitors with content that informs, builds brand loyalty, and inspires them to take your desired action, picking relevant topics is essential. Question research is a tool that can improve your content by allowing you to identify and answer the most important questions to your audience. In this post, […]

Shopify Store SEO Checklist in 2021

As the owner of a Shopify store, you know the potential there is for you to succeed. In 2021, there will be over 230 million digital buyers in the U.S, and that number continues to rise. How do you get your fair share? Here’s a Shopify store SEO checklist with fifteen tips to help you […]

How to Perform SEO Keyword Research

Much has changed over the years with SEO. Google certainly keeps things interesting. But if there’s one SEO fundamental that has remained constant, it’s keyword research. This article will teach you how to perform keyword research so you can improve your site’s organic search presence.