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How to Allocate Your Budget for Digital Marketing

If you know something is working, whether it’s a product that’s flying off the shelves or a new employee who’s overdelivering, then you’ll do what you can to ensure its continued success. The same principle applies to your budget for digital marketing: you should do what you can to support the strategies that are working. […]

What are Google Remarketing Ads? Everything You Need to Know

Google Ads allow businesses of all sizes to target customers strategically. Remarketing is a unique strategy that ensures your target market sees your brand again and again, wherever they go on the internet. Here’s what you need to know about using Google remarketing ads so you can keep your products at the front of your […]

Understanding the Digital Marketing Funnel

Building a loyal audience and customer base is all about strategy, value, and understanding what consumers need. However, it’s no secret that establishing an audience can be difficult in the digital world where everyone is fighting for attention. That’s why it’s essential to have a thorough understanding of the digital marketing funnel. Here’s what you […]

Essential Home Page SEO Content Tips

It’s said that humans form first impressions of others in as little as seven seconds, but when people are browsing online, you only have three seconds to hook them. Optimizing your website with these top home page SEO content tips can help you rank higher in the SERPs, draw in more leads, and convert them […]

When & How to Use 301 Redirects

If you’ve recently done a website audit and found out your website is in dire need of updating, then it’s time to take action. Whether it’s full of 404 errors, broken links, or your website needs restructuring, 301 redirects may be your new hero. In this post, we’ll discuss when and how to use 301 […]

Duplicate Content & SEO: The Good, Bad, & Ugly

Have you ever heard the term duplicate content? If so, you might also know that it could mean bad news for your site’s rankings and organic traffic. But don’t panic quite yet. Here’s everything you need to know about duplicate content and SEO.

How to Audit a Website for SEO

Understanding the ins and outs of SEO can be a challenge, but if you want to rank #1 in Google search results, then demystifying SEO should be your top priority. You may have some familiarity with search engine ranking factors, but how can you tell how well your site is actually performing in search engines? […]

How to Pick a Good SEO Company

If you want to succeed in the online world, a solid SEO strategy is essential. Building search engine optimized content to attract new customers organically, however, takes a lot of time and effort. That’s why so many businesses are outsourcing to SEO agencies. With a huge number of SEO companies claiming they hold the secret […]

How to Rank in the Google Local Map Pack

These days, savvy business owners recognize that Google and SEO are the keys to modern marketing. While there are several ways to attract visitors and potential customers to your site, for local businesses, ranking well in the Google local map pack is very important. According to one recent study, 80 percent of local intent searches […]

How to Use Question Research to Improve Your Content

In your quest to provide your website visitors with content that informs, builds brand loyalty, and inspires them to take your desired action, picking relevant topics is essential. Question research is a tool that can improve your content by allowing you to identify and answer the most important questions to your audience. In this post, […]