What’s the difference between SEO and content marketing, and which is right for your business? Before we get carried away and make you think we’re some kind of tease, we’ll just put it out there. It’s a trick question. In today’s digital marketing landscape, where black hat SEO strategies have fallen by the wayside, there is no room to think of SEO vs content marketing. Instead, these are two faces of the same coin.
SEO vs Content Marketing: Nope!
As we’ve noted, SEO and content marketing should be employed together, not visualized as existing in opposition to one another. SEO is a practice that all effective content marketing teams should leverage to help ensure that content is visible and pulls relevant traffic to accomplish business goals—and vice versa. Effective content marketing in the digital world should begin with a thorough analysis of relevant keywords and corresponding traffic to target areas that could draw in the most leads in the face of the competition.
To target optimized keywords within your digital content, you need to use SEO research tools and best practices. In order to “boost rank” for that content and get it visible, you need to employ SEO tactics on both the front-end and back-end of your site. There is no SEO vs content marketing. Instead, you should consider a strategy that combines both SEO and content marketing. It’s time to start thinking of the two as the same practice.
Chicken or the Egg? Effective Content Marketing Strategies Start With SEO
For many small businesses, the motive to seek out a digital marketing agency is to improve site and brand visibility online—with the ultimate goal of course to generate leads and make sales. Boiled down (that’s an egg joke), the way to accomplish that goal is to boost search rankings for targeted keywords relevant to the business’s products and services.
While an engaging blog and an impressive range of other page content is great, they’ll do little for your business if your content doesn’t display among the first few items, let alone the first page of search results. That’s why all effective content marketing strategies in the digital era should begin with SEO.
ClickGiant SEO and Content Marketing Services
At ClickGiant, our content marketing *ahem* SEO *ahem* content marketing strategy is simple, but it takes finesse to pull off effectively. Targeting competitive keywords for small businesses with little online presence can be tricky.
All of our content marketing strategies are driven by SEO, and vice versa. The first step is a comprehensive keyword analysis. We make use of a range of SEO research tools like Google Keyword Planner, Google Analytics, SEM Rush, Screaming Frog and more. In addition to these tools, we perform good old fashioned competitive analysis—i.e. visiting competitors’ websites and manually inspecting page content, title tags and meta descriptions—to get an awareness of what has worked for others and to uncover opportunities for long tail keywords that can get our clients results.
Once initial analysis is completed (this is really an ongoing process), we use our formidable list of long tail keywords to plan out page content and blog campaign strategy dependent on the strength of our clients’ current content and unique needs. Rather than simply brainstorming excellent content in the dark, we work to uncover opportunities to rank first; and then we design and produce excellent content that targets those areas.
Finally, once content has been drafted, we optimize title tags and meta descriptions, double-check UX and page speed, and perform all of the other technical SEO best practices to ensure we are following Google’s standards and improve chances for the content to rank well.
Forget SEO vs content marketing. Our straightforward content strategy that combines SEO and content marketing has produced excellent results for a range of clients.
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Ready to get your business noticed and drive sales online? Call ClickGiant today to set up an initial consultation.
In our last post in this series, we discussed the Google Knowledge Panel and how ... Read more