Masonry 2 Columns

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Design /

How To Optimize Images For Web

Optimizing your images appropriately for use on the web can help to improve page speed and UX. It can also help to improve your organic rankings. Here's a quick guide on how to optimize images for web to help you get started.
ClickGiant /

Content Marketing Podcast – Silicon Harbor Magazine

[audio mp3="http://clickgiant.com/wp-content/uploads/2017/11/96_Tech_Life_96__Jerry_Cahalan___ClickGiant___Search_Engine_Marketing____Silicon_Harbor_Radio-1.mp3"][/audio] - Rich: Can you start by telling listeners a little about Clickgiant; the services you provide and who your users and customers are? Jerry: Sure, I started ClickGiant about 8 years ago to help companies get more clicks, conversions and customers online. We focus on content-driven Organic SEO, PPC Management, Web Design & Review building. We have a great review builder tool I’d like to give away for free to one lucky listener and we’ll talk more about that at the end of the podcast. Our clients usually fall into a few categories like “Local Service based” Dentists, Lawyers, Insurance Agents, Restaurants, Roofers, Limo companies, who are looking for more leads online like phone calls and contact forms,  E-commerce clients who are selling product online like engagement rings for Victor Barbone, Apparel for brands like Bits of Lace, Berle, Vintage 1946 and HUK Gear. And we do branding and awareness for clients like Scout Boats. Rich: How did Clickgiant get its start and what were some of the key lessons you learned as you were bringing the service to market & how has the venture evolved since the early days? Jerry: I did new business development for a traditional ad agency who like all of them back then specialized in print, radio and billboards and more and more prospects were telling me they wanted web design, PPC management and “Organic SEO” —So, the writing was on the wall and  back then I was young enough to want to jump in and learn it all. It really was exciting learning about “search based marketing”! Until search came a long, all other mediums had the same thing in common; you paid a lot of money to talk to a lot of people who may or may not be interested in your product. Now you have the person actually typing in what they want to buy and the top 3 results are going to divvy up like 75% of those sales. So, I cut my teeth by managing AdWords campaigns. I was blown away that I could drive quality leads to clients, sometimes for as low as .30 cents per click! Then, with organic SEO, I realized I could move websites to the top of the natural listings and get my clients leads at a fraction of the cost of traditional advertising. And so, ClickGiant was born. One of the ways we’ve had to evolve is with reporting. Clients are much more informed now and want to see real results backed up by data. It used to be “Yes, you’re still #1 for “divorce lawyer Charleston” get off my back. Now it’s “What are my top 20 “Traffic driving” keywords and is my conversion rate of 5% on remarketing ads typical for the industry? What would my impression share go to if I increased my Adwords budget by 15%? So a lot’s changed and all for the better. Rich: Over that same time span, content marketing, social media and especially SEO have evolved quite a bit; can you walk listeners through that evolution? Jerry:  ahhhh, “The good ‘ol days of changing title tags, buying some links and shooting to the top”. Back then, there was such demand and it took such little effort, I seriously thought I might be a millionaire by 2018. But of course everyone else caught up with on-page SEO techniques and Google tuned up their algorithm so that strategies like keyword stuffing, buying backlinks and exact match domains lost their value. The Panda update was a real eye opener for a company that was 99% SEO. Overnight, a large percentage of optimized sites dropped in the rankings significantly. Luckily, only about a third of our clients were affected because we never overdid the backlinking thing but still, it was when I decided we had to diversify a little and offer some additional services to protect ourselves in the future. And we’ve done that with design, content, PPC management and conversion optimization. We still have the kind of success we had back then but it comes with much more work and much smaller margins. Most of that work is in crafting 100% unique, high quality and conversion worthy content. Rich:  Can you share some of the success stories that Clickgiant has helped its customers write; what problems they were trying to solve, how Clickgiant went about solving that problem, and the results and outcomes your efforts drove for them? Jerry:  Yeah, I’d love to share a few stories. As I said earlier, we’re a content driven SEO firm and I just want to dive a little deeper into that to help setup these case studies. So, why content? Because as we just discussed, changing title tags and buying spammy links no longer works!  If it did, we’d still be doing it. Other than having a ton of high quality backlinks, traffic is the best thing a site can have when they want more traffic. I know, it sounds like a catch 22 but through the magic of SEO and longtail keywords, it can be done. I promise you. The most important thing to remember is that Google’s objective is to remain the top search engine in the universe so that they can continue to sell their ads for Trillions of dollars. They want to provide a user with the best possible results so they’ll get the info they need, be happy and continue using Google. Google knows when they’re “happy” through usage metrics like a low bounce rate, multiple pages per session, longer dwell times and so on.  When this happens, Google gets happy and raises your domain authority, allowing you to rank for even more keywords, get more traffic and the beautiful cycle continues like a snowball rolling downhill. So, think less about what Google wants and more about what your users want from the content. So how do you learn what your users want? First we do some Keyword Research – where we’ll look for “lower-competition” “longtail” keywords to target. We’ll Evaluate the Content Tilt  to make sure the idea fits the brand’s content strategy. We’ll Analyse Existing Content to see if we can we improve on what already exists? We’ll decide on Placement – Will it go on a top level page, category page, sub-category page, Blog? We’ll actively Track Keywords & Rankings to monitor progress and finally we’ll analyze the results in terms of traffic, leads, downloads or sales and report to the client.  So let’s get into some fun real world examples of this.  Nectar Sunglasses  - If you’re from Charleston, you’ve probably heard of them. They sell sunglasses online.  Nectar is all about living the sweet life and doing epic things, so snowboarding was definitely a good fit. In our keyword research we discovered the competition was a little high for the top term “snowboarding sunglasses”, so, we went a little longer tail and decided on “best snowboarding sunglasses”. Remember, we’re looking for a foothold in the rankings so we can build more traffic. Getting stuck at #11 for the top term doesn’t do anyone any good. If we had to start with “the best pink sunglasses for snowboarding” we’d do it. We decided on a blog post that would feature 10 styles of Nectar sunglasses that would pair well with the downhill, daredevil lifestyle. It was all about highlighting the features and benefits in a light, humorous way. Polarized/UV Protective Lenses = Clear vision on the slopes while reducing harmful rays. Thermoplastic memory frames = Flexible and durable which….can be important during a faceplant. After a few short weeks we were #1 for our main keyword phrase “best snowboarding sunglasses”—but wait, it gets better. Like a snowball rolling downhill, this piece gathered clicks, visits, shares, and before long it was an avalanche of rankings and visits and it now ranks for almost anything  related to “snowboarding and sunglasses” including the top term “snowboarding sunglasses”. The snowboarding blog is currently responsible for 4 of Nectar’s top 7 overall rankings by position. Instead of waiting and hoping that snowboarders would discover the benefits of Nectar Sunglasses and tell the world, we told the world (and Google) that Nectar offers the best sunglasses for snowboarders and they listened.  The next project I want to talk about is for  Victor Barbone, who sells vintage engagement rings online that can cost as much as $30k a pop. We felt that was reason enough to go a bit deeper with the content than a simple product description. So during our research we learned that Aristotle claimed that merely possessing an emerald endowed the owner with a commanding presence guaranteeing victory in all manner of trials? I’m not sure if Aristotle was aware that possessing a top ranking for “emerald engagement rings” guarantees a lot of traffic but it does…being searched 27,000 times a month! Thanks to Aristotle and keyword research we discovered a way to write about all of the different stones when we found that “stone meanings” was searched a ton. We wanted to go a little longer tail of course, so, “ring stone meanings” had decent search traffic with much less competition than keywords related to diamonds. Still, with 645,000 results for that phrase, we understood that this content needed to be a “cut above” a typical blog, so, we gave it a home in the “shop by stone” section of the website. It took a month or so but we got all the way to #1 for “ring stone meanings” but that’s not all. Victor Barbone is now ranking on page 1 for over 50 terms related to “ring stone meanings” and even more importantly the content on each specific stone and the additional traffic has pushed a lot of the higher tier keywords up the ladder. Terms like “vintage emerald engagement rings” 1600 searches/month,   “vintage diamond engagement rings” 2400 searches/month and more. This one piece of content delivered 2,624 visits in 2017. On top of that, Victor Barbone saw an organic traffic increase of 400% over the previous year. We won’t take all of the credit, but this growth is in part thanks to carefully targeted content pieces like this. The last project I want to cover is  Scout Boats  - We ‘ve been handling Scout’s content & SEO for about 8 years now. There was an article in the newspaper recently detailing their $11 million expansion project expected to create hundreds of new jobs and provide a space to manufacture their new 53’ LXF. Even though we’re just a small part of their success story, it’s extremely satisfying to see a client do so well. Sales cycles vary from industry to industry. When you’re talking about a $100,000 recreational vehicle that isn’t exactly a necessity, it can consist of a few years and a lot of research online. The goal is to get in front of these dreamers as early as possible so that when they are ready to buy, Scout is high on their list.  Keyword Research – For this piece, we decided on “dual console vs center console boats” and 40 searches a month might sound low but what if you ended up ranking for dozens of related keywords such as: “dual console boats”, “best dual console boats”, “dual console fishing boats”, etc. Any SEO content marketing agency worth its saltwater knows that a great piece of content isn’t designed to rank well for only one keyword. It’s designed to rank well for dozens of valuable keywords! This blog was designed for first time boat shoppers, helping them to break down the family vs. fishing paradigm. The idea was to connect with potential buyers earlier in the funnel by addressing questions that come up in the research phase of boat shopping. In an effort to keep these visitors on the site longer, we also pushed them toward a fun “Build Your Scout” page and many obliged. Of course we got the #1 ranking for “dual console vs center console boats” but Scout is also now on Page 1 for: “best dual console boat”, “dual console boat”, “dual console boat reviews” and many more. This blog was responsible for 2,099 visits in 2017. On top of that, the client saw an 18% increase in organic traffic to their site over the previous year.  And we’ve been at that clip for about 7 or 8 years, so, no small feat to continually increase traffic by almost 20% each year. So, there you have it; 3 fun real life examples of content driven SEO at work. Rich:  As we mentioned earlier, Clickgiant was launched in 2008, that time span roughly coincides with the early stages of the growth in the tech and entrepreneur communities here in Charleston, as an entrepreneur that’s built a venture right in the midst of this growth period, what’s your perspective on what it has meant to the city? Jerry:  It doesn’t surprise me at all that the tech community is growing rapidly right along with the city itself. I moved here 23 years ago, and loved Charleston from the beginning. Back then your friends would visit and all say the same thing “I’m moving here asap”. When you asked them what the hold-up was a few months later, you’d get the same exact response “have you seen the employment section in the paper?” There were no jobs! That’s changed significantly and it’s great to have more companies we can help with marketing and a larger talent pool to hire from. But with all of that comes more cars! I hope one of these new tech companies’ figures out how to beam us to work because the traffic’s getting really bad. Rich:  Where do you think we go from here as a business community? Jerry: Skies the limit, recruiting to Chas has never been a problem so with all of these companies choosing to be here, I think even more will come. It’s like that snowball effect I talked about right? Rich:  Where can listeners go to learn more about Clickgiant and especially about the case studies that you mentioned? Jerry:  They can visit Clickgiant.com to see all kinds of case studies and as I mentioned at the beginning, we have this great review builder tool which is helping our clients leave their competition in the dust! Reviews have become a significant factor in local rankings. It goes for $99/month but I’d like to give one away for free for the 1st listener that leaves us a review on Google+ and cut the price in half for all others!! Just leave us a nice review about the podcast and email us that you are interested in the review tool and we’ll do it for $49/month. You can reach me at [email protected] And remember, just as Aristotle suggested that mere possession of an Emerald guarantees victory in all manner of trials, ClickGiant suggests working with them will guarantee victory in all manners of marketing!
ClickGiant Content /

SEO Content Marketing Services

ClickGiant is a digital marketing agency most known for SEO. But what exactly does that mean these days? It means that we produce great content first and foremost—that also happens to rank extremely well. Through powerful content marketing campaigns, we have achieved giant results for our clients. We always love to share our results with the marketing world (and OK, maybe show off a bit while we're at it). Take a look at what we've been able to achieve, and learn how you can get similar results.

Let Us Blow Your Mind

To set the stage, here's a brief rundown on this special piece of content about our content marketing abilities. This piece is designed to do a minimum of three things: 1. Blow your mind with crystal clear, step-by-step, simple guidelines on how we implement content marketing strategies and services for our clients. 2. Blow your mind with the crystal clear results our clients have enjoyed after our content marketing campaigns were implemented. 3. Blow your mind with 6 Sensational SEO Projects to highlight the key components of an effective SEO content marketing campaign. In this post, we'll walk you through our process for several client projects, including: Keyword Research – Finding “low-competition” queries to target. Evaluating Content Tilt - Determining if it fits the brand's content strategy. Analyzing Existing Content – Can we improve upon what exists? Content Strategy & Placement – Service Page? Blog? Article? Something else? Tracking Rankings – Positions, variations, answer boxes.  Showing Results – Number of visits to the website. So, let’s get right into it. We’ll be reviewing essential factors of powerful SEO content strategies through our actual campaigns for brands including Nectar Sunglasses, HUK Performance Fishing, Scout Boats, Victor Barbone, Bits of Lace & BoatLIFE. 

HUK Case Study

      Keyword Research – What’s being searched and how often? What’s the competition level? Does it match our content tilt? Can we improve upon what’s been published? When running through this process for HUK Performance Fishing, the term “baitcaster vs spinning reel” stood out to us. It is searched 1,000 times per month, has a low competition level and fits our content tilt very well. This is a perfect topic to provide fisherman with valuable, informative content while also introducing them to the HUK brand.

  SEO Content Strategy – This keyword fit HUK’s educational style of blogs perfectly, so to capitalize on it, we produced a 100% unique piece of content that broke down the nuances of different reels and how to decide which is best for them. At the same time, we got to introduce the reader to HUK's performance fishing apparel, which goes amazingly well with any reel they may choose. 

  Content Rankings – “Position Zero” is a good thing that comes in the form of a Google Answer Box! Expect a lot more traffic when your content is featured in this manner. How much more traffic? When our content gets the “answer box” position, we typically see a 60-70% increase in traffic. It’s the Holy Grail for content results right now.

    SEO Content Results Analytics/Channels/Organic/Landing-Pages/Blogs. We track all of our content so we can report to the client, adjust SEO techniques, update landing pages and look for opportunities to duplicate a winning combination. It’s fun to report that one blog is responsible for 82,000 visits in a 12 month period.

 

Scout Boats Case Study

Keyword Research – 40 searches a month sounds low right? But what if you ended up ranking for dozens of related keywords such as: “dual console boats”, “best dual console boats”, “dual console fishing boats”, etc. Any SEO content marketing agency worth its saltwater knows that a great piece of content isn’t designed to rank well for only one keyword. It’s designed to rank well for dozens of valuable keywords.

  SEO Content Strategy – With this wave of search traffic in our sites, we created an informative blog post to reel them in. This piece was designed for first time boat shoppers, helping them to break down the family vs. fishing paradigm. The idea was to connect with potential buyers earlier in the funnel by addressing questions that come up in the research phase of boat shopping. In an effort to keep these visitors on the site longer, we pushed them toward a fun “Build Your Scout” page—and many obliged.

Content Rankings  - Thanks to this piece, we were rewarded again with a Google Answer Box—but that’s not all. Scout is now ranking on page 1 for over 50 terms related to “dual console boats”!

  Additional Keyword Rankings - The traffic this content generated has resulted in Scout ranking for dozens of valuable keywords including "dual console boats," which is searched 880 times per month according to SEMRush. 

  SEO Content Results – This piece received 2,099 visits in 2017. On top of that, the client saw an 18% increase in organic traffic to their site over the previous year . 

 

Nectar Sunglasses Case Study

Keyword Research - What’s being searched and how often? What’s the competition level? Does it match our content tilt? Can we improve upon what’s been published? Nectar is all about living the sweet life and doing epic things, so snowboarding was definitely a good fit. There was high competition, as is usually the case with shorter keywords, so we decided to go a little more longtail. We targeted “best sunglasses for snowboarders”.

  SEO Content Strategy – In our blog post, we featured 10 pairs of Nectar sunglasses that would pair well with the downhill daredevil lifestyle. It was all about highlighting the features and benefits in a light, humorous way. Polarized/UV Protective = Clear vision, reduce harmful rays. Plastic = flexible thermoplastic memory frames that make these an awesome choice for any snowboarder—especially after a faceplant.

  Content Rankings – We got to #1 for our main keyword phrase after a few weeks—but wait, it gets better. Like a snowball rolling downhill, this piece gathered clicks, visits, shares, and before long it was an avalanche of rankings and views and…you get the picture. It ranks for all the top terms related to “snowboarding and sunglasses”.

  Additional Rankings - Remember that top term “snowboarding sunglasses” deemed as “High Comp” by Google. We decided to shoot just a bit lower and target “best”, remember? That got us the foothold we needed on the slippery slope that is SEO content marketing. Had we shot for the stars initially, we may have committed an epic faceplant and ended up buried on page 2. Bottom line? Longtail = Sweet life.

  Snowball Effect - The SEMRUSH report below shows that our snowboarding content is responsible for 4 of Nectar’s top 7 rankings by position. Instead of waiting and hoping that snowboarders would discover the benefits of Nectar Sunglasses and tell the world, we told the world that Nectar offers the best sunglasses for snowboarders. They listened. Nectar now ranks #1 for “snowboarding sunglasses” in addition to the longtail keyword we originally targeted. Start small and grow giant.

 

Victor Barbone Case Study

Keyword Research – Victor Barbone sells vintage engagement rings that can cost as much as $30k a pop. We felt that was reason enough to go a bit deeper than a simple product description. Did you know Aristotle claimed that merely possessing an emerald endowed the owner with a commanding presence guaranteeing victory in all manner of trials? We’re guaranteeing victory in all manner of content marketing!      SEO Content Strategy – We found that the keyword "engagement ring stone meanings" had decent search traffic with some budging room in terms of competition. The idea behind the piece we ultimately produced was to provide useful information to Googler's searching for the perfect engagement ring for their significant other. But we knew it wasn't going to be easy. We had to go in-depth and do more than the other sites. Understanding that this content needed to be a "cut above" a typical blog, we gave it a home in the "shop by stone" section of the Victor Barbone website.   

  Content Rankings  - We were rewarded again with a Google Answer Box—but that’s not all. Victor Barbone is now ranking on page 1 for over 50 terms related to “ring stone meanings”. See below for more data.

  SEO Content Results – This piece received 2,624 visits in 2017. On top of that, Victor Barbone saw an organic traffic increase of 400% over the previous year. We won't take all of the credit, but this growth is in part thanks to carefully targeted content pieces like this. And believe us, there are plenty more where this came from.

 

Bits Of Lace Case Study

Keyword Research – What’s being searched and how often? What’s the competition level? Does it match our content tilt? Can we improve upon what’s been published? We just didn’t believe that "lingerie help" was “high competition” for our writers. Sometimes it's okay to go with your gut. Variety is the spice of life after all, and not just in the bedroom. Variety of content has been known to woo Google. Keep it fresh people. 

  SEO Content Strategy – Bits of Lace has been known as the bra fit and style specialists for over 40 years now, so who better to offer a guide piece for wearing lingerie confidently? This post walks readers through the process of selecting the best lingerie for them and highlights the rewards that come with finding the perfect fit.

  Content Rankings  -  #1 ain’t bad for a "high competition" level according to Google.  And that’s not all. Bits of Lace is now ranking on page 1 for over 100 terms related to “lingerie” including "lingerie help" & "lingerie videos". Let the games begin. 

  Additional Rankings - Thanks to consistent, highly targeted content production, Bits of Lace now ranks on page 1 for over 100 search terms related to lingerie. 

  SEO Content Results – This particular post received 1,579 visits in 2017. The client's blog traffic saw an overall increase of 37 percent over the prior year. 

 

BoatLIFE Case Study

Keyword Research – What’s being searched and how often? What’s the competition level? Does it match our content tilt? Can we improve upon what was published? BoatLIFE sells boat wax. How could we not write the definitive piece of content on how to properly wax a boat? Daniel san, to become master of content, first must wax on, wax off.

  SEO Content Strategy – We produced a simple guide on how to wax a boat in the form of a 600 word blog post targeting first-timers. Bing, Bang, Boom.

  Content Rankings  - Google rewarded us yet again with a Google Answer Box. Plus, BoatLIFE is now ranking on page 1 for over 50 terms related to “waxing a boat” including "Boat Wax", one of their core products!! That's how you debate. 

  Additional Rankings  - This is a great example of how a great piece of content that's targeting a specific keyword can bring traffic in from many other searches as well. This piece is ranking for a range of longtail keywords, pulling in terms like "hull", "fiberglass", "best way", etc.

  SEO Content Results – Our simple guide to waxing a boat brought BoatLIFE 4,721 visits in 2017. That's not to mention all of the other content we produced. Overall, the client saw an organic traffic increase of 50% over the previous year.

Your Case Study Here

Ready to grow your business online? We'd love to showcase great results from your organization, too. for expert SEO content marketing services from ClickGiant. More clicks, more conversions, more customers.  
Content /

Content Marketing for Small Business – Digital Strategies

Whether you have an established online presence or have just published your first website, you can always achieve more online. Opportunities to increase traffic, drive high value leads and ultimately convert are virtually endless. So how can you access the bounty of the web without breaking the bank? The answer is content marketing. And the proof is this very article—after all, if you’re reading this, then our marketing efforts are paying off! You can do it too. To help you become a GIANT online, here is the definitive guide to digital content marketing for small business.
SEO /

Ecommerce Search Engine Optimization Services [Guide]

More and more businesses are realizing the benefits of incorporating a solid SEO plan into their marketing strategies. For ecommerce companies, SEO is absolutely essential—especially if the company’s sales are online only. Even companies who are operating brick and mortar stores or pounding the pavement at conferences and tradeshows could see tremendous jumps in revenue through ecommerce search engine optimization services. While there are endless strategies and techniques, here’s a quick guide to ecommerce SEO best practices.
SEO /

Local SEO for Small Business: Google My Business Tips

In our last post in this series, we discussed the Google Knowledge Panel and how it can positively affect a small business’s SEO. Now that you know a little more about the current architecture of Google Search results and how Google uses Knowledge Panels to optimize the user search experience, let’s discuss a tool that plays a part in generating the Knowledge Panel: Google My Business.
Content /

SEO vs Content Marketing: What’s the Difference?

What’s the difference between SEO and content marketing, and which is right for your business? Before we get carried away and make you think we’re some kind of tease, we’ll just put it out there. It’s a trick question. In today’s digital marketing landscape, where black hat SEO strategies have fallen by the wayside, there is no room to think of SEO vs content marketing. Instead, these are two faces of the same coin.
SEO /

The SEO Ocean (Part 4): On-Page SEO Elements

How are users and search engines going to start seeing your unique content? In today's post, we'll discuss how on-page SEO elements help provide users and search engines an understanding of your content's focus and its relevancy.
ClickGiant Content /

10 Ways Brands Benefit from Social Media Marketing

A large portion of Content Marketing is promoting your brand to increase traffic. New digital developments and technologies have made the generation of Millennials harder to reach; unless you are meeting them where they are. TV commercials, billboard ads, and radio skits just aren’t going to cut it anymore. When your target audience is a generation that is always plugged in, your brand needs to adopt digital marketing strategies that will get you in front of your audience. The following are the top 10 reasons why your brand will benefit from social media marketing.
  1. Brand Awareness

    Every opportunity you have to increase your brand’s visibility to your audience is valuable. Social media channels are another opportunity to share your brand’s voice, message, and content. While social media allows you to promote your brand, it also increases your visibility to new, potential consumers. For example, a new consumer may never have heard of your brand until they noticed a piece of content that was shared by one of their friends on social media. This strategy increases your opportunities to reach an audience that may not even know you exist.
  1. Improve Brand Loyalty

    Statistics show that a consumer that has the ability to engage with a brand is more loyal than brands that do not engage with their audiences. Sharing a conversation with a brand that you love is a memorable experience for a consumer, and increases the chances that they will continue to offer you their business in the future.
  1. Opportunities to Increase Sales

    Every post, tweet, pin, or image is another opportunity for your brand to increase your sales. As you build a following on social media, you have access to new and old customers, as well as an opportunity to interact with them. Every piece of content you share is another opportunity for your audience to click back to your site, and potentially make a purchase. And as your content gets shared and liked among your followers, you also become more visible to a broader audience through your own already established audience. The potential to grow and build your social media presence is never ending. social-media-marketing-1
  1. Higher Conversion Rates

    As stated above, using social media marketing strategies give your brand more opportunities to reach a larger audience. As your audience grows, your chances of converting your followers into customers also increase. Studies show that as your brand’s following increases, and consumer have more loyalty, then your conversion rate should also increase.
  1. Increase Brand Authority

    As you engage with you audience, you will get more followers talking, sharing, and interacting with your brand and your content. As this information is shared, you are also increasing your authority as a unique and valuable company that people trust. Also, as more traffic and volume starts to circulate around your social media profiles, your audience will rapidly start to increase. Consumers trust the word of their peers, so as your loyalty builds, so will your audience as more consumers begin to respect your brand and your message.
  1. Increase Inbound Traffic

    Social media is a user-friendly strategy to promote your brand. Every social profile and platform is another opportunity for consumers to interact, engage, and send traffic back to your website. The more high-quality content you post on your social media channels, the more inbound traffic you will see going directly back to your website. Overall, more traffic equals more leads and conversions, and ultimately more sales for your company. screen-shot-2015-09-18-at-4-17-23-pm-e1442607509869
 
  1. Lower Marketing Costs

    Although advertising on Facebook, Twitter, and Pinterest is not cheap, it is not as expensive as other methods of advertising, such as TV commercials or radio ads. Even if you are not interested in advertising on social media, it is still a valuable tool to use just to be able to engage with your audience. Social media is a free tool for brands and users to post content that is interesting, relevant, and valuable.
  1. Increase SEO Rankings

    Outdated SEO strategies do not credit social media for its influence on organic traffic and search engine rankings. Simply optimizing title tags, web content, and meta descriptions is no longer enough to secure your top ranking positions on Google, Bing, or Yahoo. As we stated above, social media increases your brand’s authority with your audience, but it doubles as increasing your brand’s authority for the search engines. Being active on social media acts as a signal to search engines that your brand is active, interesting, and relevant to users. It is almost mandatory in the digital age to participate on social media if your goal is to rank well for a specific set of keywords. Without social media, you could be hurting your SEO rankings, which leads to a decrease in sales, traffic, and conversions.
  1. Improve Consumer Experiences

    The number one goal of social media is to decrease the gap between consumers and businesses. If a consumer gives your brand or product a poor review on social media, then you have the option to immediately address and rectify their experience. Enriching a customer’s experience is another way to establish brand loyalty among your consumers. When they have a good experience and a positive interaction with you, they will spread the word to their friends and share their experiences with others. The more positive experiences surrounding your brand will have a direct impact on your credibility as a brand that people care about and will continue to interact with in the future.
  1. Consumer Insights

    Most social media channels provide its own analytics that will provide insights on who your audience is, what is trending, and what is catching their attention. These types of interests are valuable for marketing purposes, and it saves you time and money by not having to research to find out who your target audience is and how to reach them. social-media-marketing-3
  These are just some of the benefits that social media offers for your brand. If you still think that your company or your industry wouldn’t apply in the realm of social media, just remember that your competition is already ahead of you. They are the ones who are building their following, increasing their traffic, and creating more conversions. The sooner you begin building relationships with your audience, the sooner you will begin to reap the benefits of social media marketing and increasing your brand’s reputation among your consumers. The days are gone of when businesses can blend into the background. The digital age has spawned the idea that people do business with people. Your consumers want to know your values, your interests, and want to know who you are behind your brand. Creating interesting content and sharing it among the masses is the way to stand out from your competition. Now get out there, be social, and start making a name for yourself across the various social media platforms.
Content /

Complement Your Content with Images

All the content that is out there on the web increases daily, and the challenge to grab an audience’s attention also increases with it. So how, as content marketers, can we compete against the digital content crowd and get noticed?
Outreach /

Why Being A Brand Ambassador is Awesome

I’m about to geek out on you guys and give a quick spiel on why it is personally rewarding to be a brand ambassador. Seriously, each company I work with changes my life. . . Say what? Cue my celebratory speech:
Content /

The Importance of Headlines

Headlines are the single most important factor when creating great content. Why? Because headlines determine whether or not your target audience is going to read your article.
ClickGiant Design /

Are Sliders Bad?

Not those sliders! Website Sliders. We’ve all seen them. If you are a designer, more than likely you have used them; probably more than a few times. Clients love them.
Content /

Creating Unique Content

Creating unique and valuable content can be more difficult than it sounds. Starting off, you could be full of ideas and your creative process could be kicked in high gear; however,
Outreach /

Increase Email Open Rate

You’ve reached the point where you know (basically) everything about the person, place, company, etc. that you’re marketing to. You’ve built up a thorough list
Content /

5 Ways Content Creates Cash

As strategic marketers, we know how critical content is when developing a plan to meet our goals. It’s at the core of everything we do, from advertising, to social media, and generating traffic
Outreach /

Good Link? Determining Authority

 You absolutely do not want your website listed on a random directory with a million other links. That's just spammy. We don't like spammy and certainly don't want to be associated with all that