Carriage Works

Design

A Charleston Classic With A New Look

More than 4 million people visit the Holy City every year, and almost all of them sign up for a horse-drawn carriage tour at some point. The question is, which one will it be? Some will come across a coupon, others will ask a concierge, most will reach for the iPhone and type “horse carriage tours charleston sc”. We had to be on our SEO game, design for mobile first and stand out from the competition.

A Horse Is A Horse, Of Course, Of Course

Every tour company had the same design featuring lots of pictures of Charleston. The tourists know they are going to see this beautiful city with any of the tours right? We learned from the client and their guides that most people were as interested in the horses’ names and stories as much as they were Rainbow row. Guests would also talk about how funny and knowledgeable their guides were to anyone who would listen. The lesson? The guides and the horses are the talent and need to be front and center. We created a design that highlights what really makes one outfit better than the others. Now it’s clear to visitors that Carriage Works is the best option, because it’s straight from the horse’s mouth.

Contact us today to design a site that will be at the head of the pack in your industry.

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