All the content that is out there on the web increases daily, and the challenge to grab an audience’s attention also increases with it. So how, as content marketers, can we compete against the digital content crowd and get noticed?
First we need to consider the basics. The content we create needs to be:
Sure, it’s not easy to drone on and on writing enough words to achieve each of the goals listed above, and you’ve probably spent a lot of time making sure that your content is the best it can be. You have probably followed every rule of creating powerful content, and came up with a killer headline, but the moment a reader sees a page full of just words you’ve already lost them. They’re gone, and your website’s bounce rate just went up.
The challenge isn’t just attracting readers to your content, the challenge is keeping them there to actually read your content.
How do you accomplish that? By creating visually appealing content.
It’s Got to Look Good and Sound Good
If your content doesn’t look as good as it sounds, then no one is going to read it. Providing interesting, relevant, and entertaining visuals to your content is just as important as the words themselves.
As content marketers, we aren’t just competing against each other to create the greatest content on the web, but we’re also competing against advertisers, gamers, every social media platform, and smartphones. Humans now have an attention span that only lasts for 8 seconds because of all the other distractions that have come with the 21st century technological advances. Because of these distractions, and because the competition is so intense, we have to find creative ways to keep our audiences interested and all eyes on our content.
Intertwining images, videos, and infographics throughout the text of your content is exactly the way to keep your readers interested, and to keep their attention all the way through your content.
A Picture is Worth a Thousand Words
The old saying still proves itself to be true. One image can portray a thousand words, and breaks up large blocks of text by being visually appealing, which captivates the attention of your audience.
Our eyes naturally gravitate towards images, and it is an easier way to consume the content rather than reading. Let’s face it, we have evolved into a generation that is constantly consuming information at speeds and rates that have never been seen before. We want information, and we want it fast. Images have a way of breaking up the content so that it looks like less to text to read, and has a way of adding value, emotion, and power to the message.
Watch and Learn
We’ve already mentioned how we are becoming a rapidly lazy generation when it comes to consuming content. The next best thing to reading interesting and relevant content is watching it. Sites like YouTube, Vimeo, and Vine are growing substantially fast in how audiences are consuming content. Marketers and advertisers alike are shifting their strategies to include images as well as videos into their content marketing efforts. Simply reading valuable text isn’t good enough anymore. The easier it is to consume the content, the more your audience grows.
Infographics are rapidly growing as a quick and concise way to consume content. Good infographics are easy to read and follow, and are typically entertaining to the reader. Although blog posts and articles are still at the top of the food chain when it comes to valuable content, infographics are a close second when it comes to grabbing an audience’s attention. The cool thing about infographics and why they’re better than articles is that they don’t need to hold on to your attention for 1000+ words. They can provide all the valuable and relevant content with less text and with more entertaining method of delivery.
You don’t have to be a creative genius to create your own infographic. Simply follow these 9 steps to start building better content with infographics.
Complement Your Content
Images aren’t just important for making your content more visually appealing, they are also extremely critical for sharing and spreading your message. Social media posts with strong images have a 53% higher rate of being liked and shared by users. Although you may have a powerful message within the text of your content, if it doesn’t look good then readers assume it doesn’t sound good. Start complementing your content with strong images as a strategy to engage and interact with your audience.
But remember, it’s got to look good and sound good. You cannot create great content without a strong message. Don’t expect the images to do all the work for you. Your images should compliment your content rather than replace it. Above all, a persuasive and powerful message involves unique content as well as creative images. Dress up your message with visually appealing images and watch your business grow. Your audience is out there, where are you?
A large portion of Content Marketing is promoting your brand to increase traffic. New digital ... Read more