Content /

SEO vs Content Marketing: What’s the Difference?

What’s the difference between SEO and content marketing, and which is right for your business? Before we get carried away and make you think we’re some kind of tease, we’ll just put it out there. It’s a trick question. In today’s digital marketing landscape, where black hat SEO strategies have fallen by the wayside, there is no room to think of SEO vs content marketing. Instead, these are two faces of the same coin.

SEO /

The SEO Ocean (Part 4): On-Page SEO Elements

How are users and search engines going to start seeing your unique content? In today’s post, we’ll discuss how on-page SEO elements help provide users and search engines an understanding of your content’s focus and its relevancy.

Content /

Complement Your Content with Images

All the content that is out there on the web increases daily, and the challenge to grab an audience’s attention also increases with it. So how, as content marketers, can we compete against the digital content crowd and get noticed?