Whether you have an established online presence or have just published your first website, you can always achieve more online. Opportunities to increase traffic, drive high value leads and ultimately convert are virtually endless. So how can you access the bounty of the web without breaking the bank? The answer is content marketing. And the proof is this very article—after all, if you’re reading this, then our marketing efforts are paying off! You can do it too. To help you become a GIANT online, here is the definitive guide to digital content marketing for small business.
More and more businesses are realizing the benefits of incorporating a solid SEO plan into their marketing strategies. For ecommerce companies, SEO is absolutely essential—especially if the company’s sales are online only. Even companies who are operating brick and mortar stores or pounding the pavement at conferences and tradeshows could see tremendous jumps in revenue through ecommerce search engine optimization services. While there are endless strategies and techniques, here’s a quick guide to ecommerce SEO best practices.
In our last post in this series, we discussed the Google Knowledge Panel and how it can positively affect a small business’s SEO. Now that you know a little more about the current architecture of Google Search results and how Google uses Knowledge Panels to optimize the user search experience, let’s discuss a tool that plays a part in generating the Knowledge Panel: Google My Business.
What’s the difference between SEO and content marketing, and which is right for your business? Before we get carried away and make you think we’re some kind of tease, we’ll just put it out there. It’s a trick question. In today’s digital marketing landscape, where black hat SEO strategies have fallen by the wayside, there is no room to think of SEO vs content marketing. Instead, these are two faces of the same coin.